Monday, December 12, 2011

Hearst to launch biannual Cosmopolitan Latina in 2012

Dec 12, 2011 | by Ioanna Opidee

Hearst’s Cosmopolitan brand is looking to make headway into the strong and growing Hispanic market through the launch of the new English-language Cosmopolitan Latina.

The standalone magazine, set to launch in May 2012, will be published in both print and digital format twice a year, starting with a distribution of 545,000 and with plans for an increase in frequency and distribution in 2013, according to Cosmopolitan publisher Donna Kalajian Lagani. The brand will have a “content hub” on Cosmopolitan.com for now, adds Lagani, but may eventually move to its own site. Former managing editor of Studio One Networks’ LasFabulosas.com. Michelle Herrera Mulligan will edit the product, along with a freelance and internal staff.

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