Sunday, December 11, 2011

CPG food brands expand digital marketing in the Hispanic segment

Dec 06, 2011 | by Tony D'Andrea

In an effort to develop a stronger relationship with Hispanics, marketers have been expanding and more fully integrating their digital assets with marketing strategies. It is no longer about having a website showcasing product lines in Spanish, but in creating consumer communities based on a multi-functional digital platform. Brand loyalty is now driven by engagement as a direct goal or metric in digital strategies. In this wake, CPG food brands have been pioneers in integrating website, social media and mobile with richer content and user experience translating in call-to-action opportunities.

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