Monday, November 14, 2011

Live streaming of "Planeta Terra Festival 2011" reaches record audience: 4.6 million people watched Terra's coverage

Reaching a new record audience, the live stream for Planeta Terra Festival 2011 was watched by 4.6 million people in 18 countries. Last Saturday, November 5th starting at 4pm, the audience enjoyed more than 11 hours of live concerts, via four simultaneous channels. To provide live streaming, offered in HD and in standard format, Terra counted on 14 cameras and 130 professionals to work on the event, which took place at the Play Center amusement park, in São Paulo, Brazil.

"Planeta Terra Festival 2011 was the ultimate expression of what technology and music can provide to the audience. This was, without doubt, the best music event we have produced and transmitted," said Alexandre Cardoso, Director of Marketing, of Terra Latin America and the United States.

The Festival was also broadcast via mobile devices such as tablets and smartphones. By end of day Saturday, the festival held one of the top Trending Topics on Twitter in Brazil, through the hashtag: #PlanetaTerra2011.

Within just 14 hours, the tickets were sold out in record time. The fifth edition of Planeta Terra Festival brought together 15 bands that played on two stages: Sonora Main Stage and Claro Indie Stage. The Strokes, Groove Armada, Interpol, Goldfrapp and White Lies were some of the bands that made up the lineup of the event. The audience at the event, aside from enjoying the bands, was also able to enjoy the 12 attractions that the PlayCenter maintained in operation.

Another record set was the sale of sponsorships: about R$19 million, approximately 10% more than last year, was invested by sponsors: Banco do Brasil, Claro, CloseUp, Gol, HP, Trident and Volkswagen, 51 Ice, Dermacyd, Devassa, Gafisa, Phillips, Sadia, Sedex and University Cruzeiro do Sul.

About Terra
Terra is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region's leading Internet company, with 81 million unique visitors per month. Terra was most recently named by Fast Company in their ranking of list of Most Innovative Companies in the World as pioneering company in music. 


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