Tuesday, October 11, 2011

Oscar Mayer launches Hispanic Facebook App

Oct 7, 2011 | by Karlene Lukovitz

Kraft Foods' Oscar Mayer Delifresh brand has launched a "Sandwichemos" app on Comida Kraft's Facebook page.

The app encourages Hispanic consumers, who highly value using food/meals to bond with family and friends, to connect with the brand by building virtual sandwiches.

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