Wednesday, October 19, 2011

Hispanic shoppers attract more attention from brands, ad industry

Oct 18, 2011 | Old Navy is sponsoring a six-part online mini-novela to target Hispanics. None of the five-minute scenes will be shot in an Old Navy store but fashion is integral to the plot, Ad Age reports. The series focuses on Isabella, a fashionable but spoiled woman whom rivals try to upstage.

The series will run on Telemundo's TV network, website and mobile site as well as on Old Navy's Facebook page and its Spanish YouTube channel.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Total Pageviews