Tuesday, October 25, 2011

Digital marketing agency, Interaktiva, is launched to serve online branding needs in U.S. and Latin America

MIAMI, FL, Oct 25, 2011 (MARKETWIRE via COMTEX) -- Urbana Creative Group, a leading full-service branding and marketing agency based in Miami, announced the founding of Interaktiva, a digital marketing firm, to serve the growing online branding needs of its customers in the U.S. and Latin America. The company is led by President and CEO Francisco Manrique, who also serves as Urbana's Principal and Chief Creative Officer. David Uribe was named Vice President, Creative Director and will be heading Interaktiva's creative department.

"Urbana saw a tremendous increase in demand for digital marketing services from its U.S. customers and international companies wanting to establish or expand their businesses in the fast-growing Latin American market," said Manrique. "We decided to create a dedicated digital marketing agency, with the goal to be a one-stop-shop for our customers and a partner for firms and agencies that don't have online capabilities.

"Interaktiva's team is creative, strategic and incredibly talented. David is a key asset to our company -- he brings extensive experience in the digital marketing industry, having worked with top international brands and creating award-winning campaigns. Under his leadership, one of our client's websites has already been nominated for the prestigious Awwwards and CSS Design Award, which recognize the best developers, designers and web agencies in the world. We look forward to bring cost-effective, attention-grabbing, tailored solutions to our customers."

David Uribe will play a key role in developing strategic, creative digital marketing solutions for business-to-business and business-to-consumer companies, and traditional advertising and PR firms. Prior to joining Interaktiva, Uribe led Universal McCann's digital marketing campaigns for SABMiller Latin America. As Digital Creative Director at Zubi Advertising he created digital marketing campaigns for Ford Motor Company, SC Johnson and American Airlines. In previous positions, he managed award-winning campaigns for Johnson & Johnson and headed the online marketing efforts for Coca-Cola and Sony Ericsson. Uribe holds a bachelor's degree in Science in Advertising from Jorge Tadeo Lozano's University in Bogota, Colombia, where he also taught. He is a frequent speaker on digital marketing and social media at top companies and conferences in the U.S. and Colombia.

Francisco Manrique is founder of Interaktiva and is responsible for setting the company's strategy and vision, and new business development. Manrique is also the Principal and Chief Creative Officer of Urbana Creative Group, a leading marketing and advertising company based in Miami, where he focuses on new business and markets development. Urbana has created campaigns for companies such as Sony, Jarden Consumer Solutions, HBO, Cinemax and Firestone, among others.

Manrique has strong expertise in generating multi-million dollar revenues for his clients by identifying new business opportunities, building effective marketing sales channels and delivering powerful and innovative messaging to companies' end markets. He has driven successful global marketing and advertising campaigns and his deep knowledge of the Latin American market has helped prominent international companies establish a strong presence in the Hispanic market. Manrique holds a Bachelor of Business Administration from the University of Miami. He was born in Caracas, Venezuela and is fluent in English and Spanish.

About Interaktiva Digital Marketing Interaktiva is a full-service digital marketing agency based in Miami. The company was launched in 2011 and offers website solutions, social media strategies, online media planning, emerging platforms, emails and CRM, and analytics and metrics services. Since its brief inception, the company has already been nominated for the prestigious Awwwards and CSS Design Award, which recognize the best developers, designers and web agencies in the world. For further information, visit the agency's website at www.interaktivaonline.com .

SOURCE: Interaktiva

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