Monday, October 17, 2011

Advertisers Miss Key Targets In Hispanic Market

Oct 17, 2011 | by Steve McClellan

Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with the Latino population.

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