Saturday, September 24, 2011

Terra launches ¡Herencia Hispana!

Sep-22-2011 | Terra, a global digital media company and content producer with a presence in 18 countries launched a site special Herencia Hispana (Hispanic Heritage) on the Vida y Estilo (Life & Style) channel in honor of Hispanic Heritage Month. The special will stay active throughout 2012 honoring notable Hispanics in the world of fashion, sports, music, politics y mucho más!

Sponsored by Toyota and The U.S. Air Force, among others, the site offers Terra users a variety of original multimedia content including polls and video interviews relevant to the Hispanic experience.

"Terra's annual Hispanic Heritage Month site special celebrates our user's uniqueness and diversity while highlighting our impact on the American experience. This year's platform provides our audience with exclusive content and new interactive features," said Fernando Rodriguez, CEO of Terra USA.

Terra's tailored coverage includes exclusive video interviews with key personalities from the Hispanic community who are making an impact and creating real change in their communities. This year, Terra will continue the tradition of highlighting the achievements of an up-and-coming or established Latino by naming them "Hispanic of the Year". Building upon this momentum, Terra will continue to highlight the contributions of Latinos from all walks of life in a monthly series honoring one individual. At the end of 2012, Terra's users will have the opportunity to choose the "Hispano del Año" via an interactive cross-platform initiative.

"We are thrilled to be a part of the Terra Hispanic Heritage platform. We are committed to the Hispanic community and we believe in supporting programs that align with our corporate priorities. We celebrate Hispanic Heritage Month and stand beside this demographic who have been loyal to Toyota for many years," said Kimberly Kyaw, Senior Media Strategist, Toyota Corp.

The site can be accessed at and will also be available for mobile devices and tablets.

About Terra

is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region's leading Internet company, with 93 million unique visitors per month. Fast Company recently named Terra in their ranking of The Most Innovative Companies in the World in music.

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