Tuesday, September 6, 2011

Lowes has new web site catering for Hispanic readers

Sept 02, 2011 | by Jocelyn Morera

Lowe's Companies , Inc. has launched Lowes.com en Español, a Spanish language website. The Spanish language site enables users to shop and compare functionality and provides How-To articles for home-related projects. Translated How-To video content will follow, with availability in September. Topics include regular home maintenance, tips for planting edible gardens and step-by-step instructions for DIY projects such as building a deck. Lowe's hopes to meet the needs of the Hispanic consumers by providing essential tools whenever they shop.

"Our No. 1 priority at Lowe's is to ensure our customers have the best possible experience shopping with us, whether they plan a project with our employees in the aisles of their local store or at home through our online tools and services," said Gihad Jawhar, Lowe's vice president of Lowes.com.

LowesCreativeIdeas.com has also launched in Spanish. Here customers can access more content in Spanish which offers creative ideas and inspiration to first-time homeowners and experienced DIYers. Ideas Creativas de Lowe's will launch in print this September in collaboration with Siempre Mujer magazine, followed by a Holiday 2011 edition.

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