Tuesday, September 6, 2011

Location-based services used by 28% of adults

Sept 06, 2011 | by Chris Crum

Pew Internet has released new data about American adults who use location-based services. “We find that 28% of adults use at least one of the key location-service opportunities that exist in mobile and social media spaces and by far the most popular is using mobile phones for maps, directions, or recommendations,” a spokesperson tells WebProNews. “Smartphone owners really stand out as a cohort that enjoy and use location services.”

5% of cell phone owners use their phones to check in to locations using geosocial services like Foursquare or Gowalla, according to the report. 12% of smartphone owners use these services on their phones.

Interestingly, 9% of Internet users set up social media services like Facebook, Twitter or LinkedIn so location is automatically added to their posts.

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