Monday, September 19, 2011

Cable filling demand for Hispanic content

Sep 19, 2011 | by R. Thomas Umstead

Cable operators and networks will team to offer a slew of on-demand content celebrating Hispanic Heritage Month throughout September and early October.

The first-ever Hispanic Heritage Month on-demand promotion — spearheaded by the Cable & Telecommunications Association for Marketing’s Advanced Cable Solutions Consortium, through a partnership with the League of United Latin American Citizens (LULAC) — will offer more than 40 hours of Hispanic-themed programming that pays tribute to the powerful and positive influence of Hispanics in America.

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