Thursday, August 25, 2011

Telemundo.com ranks in the top three most engaged video experiences among all TV networks in July

In July 2011, Telemundo.com ranked as one of the top three most "engaged" video experiences among all television networks and ranked highest for "viewser" engagement among other Spanish language websites, as measured by the number of videos per visitor and minutes per viewer, according to comScore.

Telemundo.com is one of the top three television network websites across several key categories. The site reports an average of 21.5 videos per viewer and 67.6 minutes per viewer. Telemundo.com delivered twice as many videos per viewer and minutes per viewer than Univision.com.

Telemundo.com recently delivered its best quarter ever, reporting a record in video streaming with nearly 31 million streams delivered for the quarter, plus 128% year-over-year growth. Telemundo.com also delivered record unique visitors for the quarter, attracting nearly 3.5 million uniques.

A recent study from the Pew Internet & American Life Project reports that U.S. Hispanic adults are the most active demographic with regard to broadband Internet use for watching videos online. 81 percent of Hispanic adults watched videos online in May 2011, compared to 76 percent of African American adults and 69 percent of white adults.

About Telemundo
Telemundo Communications Group, LLC & Subsidiaries ("Telemundo"), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and and ; and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages. 

Source: comScore 

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