Monday, August 15, 2011

Movie makers may want to pay more attention to mobile, Hispanic demos

August 15, 2011 | by Kristina Knight

Summer is winding down in the US, and so is the blockbuster movie season. But, as Hollywood looks ahead to the holiday season, ad-makers may want to push to target more of the Hispanic and mobile demographics. According to a new report from Briabe Mobile and MocoSpace, Hispanic consumers are hungry for movie-related information and most are connecting to find reviews, showtimes and locations from mobile devices.

  • 75% of Hispanics go to a movie theater once/month
  • 65% of Hispanics use mobiles to find movie showtimes/locations
  • 55% of Hispanics use mobiles to fetch movie info within four hours of showtime
  • 39% of Hispanics use mobiles to watch movie trailers

"This report proved to be a treasure trove of relevant information for both the entertainment industry and marketers," said Briabe Mobile CEO James Briggs, "as it highlights numerous opportunities for deploying mobile strategies to successfully get Hispanic moviegoers into theaters."

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