Monday, August 1, 2011

Hola Capital magazine joins market serving growing Hispanic population

July 30, 2011 | By Leah Buletti Special to the Times Union

CHENECTADY -- A bilingual magazine, Hola Capital, is now being published in the Capital Region to serve a growing Hispanic population. The first edition of the bi-monthly magazine founded by Colombia native Gloria Herman came out in April.

The Capital Region's Hispanic population has surged in the last decade and is now 35,103, a growth of 77 percent from 19,777 in 2000, according to 2010 Census Bureau data.

The magazine targets a broad audience of Central and South Americans and fosters "cross cultural relationships," said Herman, who has a staff of four in her Schenectady office. She hopes the free magazine will have a circulation of 5,000 per issue.

"There's a lack of information out there that is bilingual," said Herman of the decision to print articles in Spanish and English.

The magazine will have articles about successful Latinos, community events, education, small businesses, vacations, fashion and more, Herman said. The current issue focuses on education, while the September issue will focus on health care.

Herman also hopes the magazine and its advertisements will be popular with what she says is an increasing number of Hispanic professionals, who "need physicians, insurance, lawyers, and real estate professionals like everyone else," she said.

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