Thursday, August 11, 2011

Ad Targets: NNN Launches Hispanic Network

August 11, 2011 | by Erik Sass

he nation's largest ad network for newspapers, the Newspaper National Network, has launched a new sub-network targeting Hispanic consumers through Spanish-language newspapers, both print and online.

The NNN Hispanic Network includes most of the over 500 daily and weekly Hispanic newspapers currently published in the U.S., which reach over 50 million Hispanic consumers per year, according to NNN.

The new network will be led by Mike Cano, who has been appointed to the newly created post of director of Hispanic media for NNN. Cano's previous experience includes senior ad sales positions with big Hispanic publications like La Opinion, La Raza (Chicago), and Impacto USA.

The new NNN Hispanic Network includes these publications as well as other big Hispanic dailies and weeklies, such as El Nuevo Herald , the Spanish-language version of The Miami Herald, Hoy Los Angeles, Al Dia and El Diario la Prensa, among others.

In announcing the launch of its new Hispanic Network, NNN cited survey data showing that 82% of Hispanics in the U.S. read a Hispanic newspaper at least once a week. And the overall size of the market is growing rapidly. 

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