Thursday, July 21, 2011

Peixe Urbano brings daily deals to Brazil — and beyond


Groupon’s IPO filing last month revealed just how quickly the market for daily deals has exploded in the United States. And since an appetite for bargains knows no borders, the Chicago-based company has expressed a keen interest in expanding abroad to fuel its future revenue growth. But Groupon is running into some increasingly stiff competition in its ventures abroad.
Take Peixe Urbano. The Latin American daily deals company has amassed a user base of more than 11 million subscribers since its launch in March 2010, co-founder Alex Tabor said in an interview last week. And according to him, the Rio de Janeiro, Brazil-based company has no plans to stop there.
“Brazil as a country is growing very quickly and the amount of investment here is surging,” Tabor said. “We have a booming sector in the tech industry.” That environment also means that while Peixe Urbano is currently Brazil’s daily deals leader, it has no time to rest on its laurels. “We have a lot of competition, so we have to keep running at full pace.”

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