Tuesday, July 26, 2011

NNN Unveils Hispanic Newspaper Network, Targets Local Spanish TV Ad Budgets

July 25, 2011 | by Joe Mandese

In recognition of the growing size and influence of the U.S. Hispanic population, the newspaper industry this morning will introduce a new national network that will offer marketers a one-stop buy for reaching consumers in Spanish-language daily and weekly newspapers. The new service, the NNN Hispanic Network, is a new division of the newspaper industry's Newspaper National Network, and is the first set up to explicitly target and package newspapers buys for a multicultural segment of the U.S. population.

"We serve all multicultural markets, but this is different because we haven't put this level of resources against a specific multicultural market before," explains Jason Klein, president-CEO of the NNN.

To head the new division, Klein tapped Mike Cano, a long-time Hispanic media sales executive who had been vice president-business development and partnerships for La Opinion, publisher of La Raza, and president-CO of Impacto USA, before joining the NNN as director of Hispanic media. 

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