Wednesday, July 20, 2011

Nissan to Unveil Spanish-Language Facebook Page and Host Latino Social Media Workshop at National Council Of La Raza Annual Conference

WASHINGTON, DC (July 20, 2011) - Nissan Americas will unveil its Spanish-language Facebook page on Saturday, July 23 at the National Council of La Raza (NCLR) Annual Conference, reinforcing its commitment to the Hispanic community and its long-standing relationship with NCLR. NCLR Family Expo attendees will be among the first to experience the Nissan's latest social media effort, which will offer Spanish-language information on Nissan's vehicles and provide the Latino community with a forum to express themselves and embrace their diversity. The site will be available at https://www.facebook.com/nissanespanol beginning July 23, 2011.

"Research shows that Latinos - who make up a rapidly growing demographic segment with a high proportion of young people - are using social media to find their voice and engage with consumer brands," said Erich Marx, Nissan's director of Interactive & Social Media Marketing. "At Nissan, we recognize how important social media has become within the Hispanic community and view our Spanish-language presence on Facebook as a critical channel for connecting with the Latino community."

At the conference, Nissan also is a sponsor of NCLR's Lideres Summit and, as part of the Summit, will conduct a workshop on social media aimed at helping students age 14-25 to better understand and prepare for career opportunities in social media marketing. The workshop will feature experts from Nissan and the company's social media and Hispanic ad agencies, Chiat Day, Team Ignition and Impacto, who will emphasize the skills students will need to be competitive in an evolving market environment. NCLR's Líderes Initiative is a national program designed to create opportunities for Latino youth to elevate their influence as leaders in the United States. More details about the Lideres Summit are available at http://lideres.nclr.org/section/events/lideres_summit1/2011_summitagenda.

"It is great to be working with Nissan and NCLR; who are both very proactive in bringing a greater voice to the Latino community," said Victoria Negrete, CEO at Impacto, Nissan's Hispanic PR agency. "We invite everyone to come join NCLR and Nissan at the conference, and learn more about the issues and opportunities that are important to U.S. Latinos."

About Nissan Americas
In the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency in 2010 and 2011. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.

About National Council of La Raza
The National Council of La Raza (NCLR)-the largest national Hispanic civil rights and advocacy organization in the United States-works to improve opportunities for Hispanic Americans. Through its network of nearly 300 affiliated community-based organizations, NCLR reaches millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia. To achieve its mission, NCLR conducts applied research, policy analysis, and advocacy, providing a Latino perspective in five key areas-assets/investments, civil rights/immigration, education, employment and economic status, and health. In addition, it provides capacity-building assistance to its Affiliates who work at the state and local level to advance opportunities for individuals and families. Please visit www.NCLR.org.

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