Monday, June 6, 2011

2011 UEFA Champions League Final Sets Viewership Records For Fox Deportes

Network Draws Biggest Audience Ever; Triples 2010 Telecast

Los Angeles - June 2 – FOX Deportes’ telecast of the 2011 UEFA Champions League Final between FC Barcelona and Manchester United on Saturday (5/28) is the highest-rated Champions League Final ever on Spanish-language television and generated the biggest audience for any event in the history of Spanish-language sports cable networks, according to Nielsen Media Research.

The 2011 match attracted 1.5 million Spanish language viewers, a record for any Spanish-language sports cable network in the U.S., up +206% compared to the 2010 Champions League Final, more than tripling the number of viewers (490,000) from a year ago. The prior Spanish-language sports cable network audience record was set in 2009 for a Chivas-U.S.A. Interliga match (1.18 million), also on FOX Deportes.

“FOX Deportes’ history-making telecast affirms our commitment to deliver the biggest and most-exciting sports events, exclusively in Spanish,” said Vincent Cordero, Executive Vice President and General Manager of FOX Deportes. “I would like to congratulate our news team for providing fearless, entertaining and comprehensive live coverage. FOX Deportes' exclusive big-event and best-in-class news strategy continues to drive our ratings leadership and accelerated growth these past nine months.”

The game posted a 13.0 coverage area Household rating, the third-highest ever on the network, and the highest since 2005. The 13.0 rating is up an incredible +152% versus last year’s match (5.15), which was also televised domestically in Spanish by FOX Deportes.

Beyond Household ratings, the massive growth story for FOX Deportes, the nation’s leading Hispanic sports network, extends across all key demographic categories. This year's Champions League Final was up +153% on Adults 18-49 (8.11 vs. 3.21), +147% Men 18-34, (11.48 vs. 4.64), +155% for Men 18-49 (11.41 vs. 4.47), and +144% for Men 25-54 (11.15 vs. 4.57).

Manchester United and FC Barcelona also met in the 2009 Champions League Final, and the audience for the 2011 edition out-performed ‘09 by +124% (1.5 million vs. 670,000). The ‘09 match was televised by ESPN Deportes.

The history making UEFA Final capped an incredible year for the Champions League overall on FOX Deportes. In total, FOX Deportes' exclusive Spanish-language coverage of the 2010-2011 UEFA Champions League Tournament out-performed ‘09-‘10 by +16% in HH coverage area ratings (1.51 vs. 1.3), +22% for Total Persons (121,000 vs. 99,000), and +10% in A18-49 (0.78 vs. 0.71). This year's tournament also out delivered ESPN Deportes’ ‘08-‘09 coverage by +24% in HHs (84,000 vs. 68,000); +27% for Total Persons (121,000 vs. 95,000) and +25% for A18-49 (85,000 vs. 68,000).

About FOX Deportes
Reaching more than 18 million cable and satellite households in the country, of which almost 6 million are U.S. Latino, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of Fútbol Liga Mexicana, Barclays Premier League, Itaslian Serie A, UEFA Champions League, Copa Santander Libertadores and Copa Nissan Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, League Championship Series and World Series; Top Rank Boxing, UFC® and mixed-martial arts; and FORMULA 1™, across four compelling media platforms. Boasting more than 2,100 hours of live and exclusive programming, a robust web site brimming with streaming video and a mobile site available through all wireless operators, FOX Deportes is the first name in the U.S. Latino sports space. For more information, visit FOX Deportes online at Foxdeportes.com.

About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman and CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer Channel and FOX Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com, scout.com and yardbarker.com, reaching over 27 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.

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