Wednesday, May 25, 2011
Telemundo Branded Gift Cards to Launch at Retail This Month
ATLANTA, May 25, 2011 /PRNewswire/ -- Telemundo and NBC Universal TV Consumer Products are introducing a new line of Telemundo-branded Visa and MasterCard gift cards, which hit retail locations this month. These new gift cards, from InComm, will be available at major national retail locations and a variety of local retailers. InComm is a leader in sales and marketing of prepaid products and transaction processing. The Telemundo gift cards are licensed through NBC Universal Television Consumer Products and the deal was brokered by Big Tent Entertainment, which is the licensing agent for the Telemundo brand.
The Telemundo gift cards are designed to offer Telemundo fans and Hispanics a convenient financial service from a recognized brand within the community. Offered in a variety of designs, the cards can be a perfect gift for anyone on the gift list. Each Visa or MasterCard gift card will feature Telemundo branding, as well as traditional Hispanic holidays and themes such as Quinceanera and Futbol.
"We are thrilled to partner with InComm on the launch of Telemundo-branded Visa and MasterCard gift cards. This partnership is a great way to further extend the Telemundo brand experience with our audience across another lifestyle touch point," said Susan Solano Vila, Executive Vice President, Marketing, Telemundo Communications Group. "It is no secret that Hispanic purchasing power exceeds $1 trillionand being able to provide new vehicles to enhance their buying experiences affirms how much that power is acknowledged and valued in the marketplace."
"These Telemundo branded gift cards are a great way for fans to connect with recognizable themes for special gift-giving occasions and we are really pleased to bring the Telemundo brand into this marketplace," added Joni Camacho, NBCUniversal Television Consumer Products Director of Marketing.
"We are very excited to partner with NBCUniversal to launch Telemundo-branded Visa and MasterCard gift cards," said Brooks Smith, InComm President and CEO. "This partnership allows us to offer an innovative product to our retail partners and strengthens our commitment and support of the Hispanic marketplace."
Telemundo recently announced that according to Nielsen Media Research, through the first 6 weeks of the second quarter of 2011, the network is the fastest growing broadcast network with the largest percentage gain versus the first quarter of 2011 during Monday through Friday prime among adults 18-49 and adults 18-34. The network is capturing 32% share of Spanish-language TV viewership in May.
Telemundo Communications Group, LLC & Subsidiaries ("Telemundo"), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and http://www.telemundo.com/ and http://www.mun2.tv/ and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store.
About Big Tent Entertainment, LLC
Big Tent Entertainment, LLC (http://www.bigtent.tv/) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for fashion and viral sensation Domo and the North American agency of record for two of Discovery Communications' most popular brands - Discovery Kids and TLC. Additionally, Big Tent represents Purple Ronnie, one of the U.K.'s most successful social expression brands, and PixFusion, a global leader in personalization products.
InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $13 billion in retail sales transactions processed in 2010, InComm is the nation's largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 225,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers, while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta with offices in Australia/New Zealand,Brazil, Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida,Minnesota, Oregon, and Texas. To learn more about InComm, visit http://www.incomm.com/ or call (800) 352-3084.
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