Wednesday, May 18, 2011
New Study: Hispanics Top Users of Mobile Tech, Particularly for Civic Engagement
"Our research shows that Hispanics are enthusiastic consumers of wireless services," said Gus West, Board Chair of The Hispanic Institute. "Latinos depend on mobile technology to engage with their fellow citizens -- and the political process."
The study -- "Connected Hispanics and Civic Engagement" -- explains how Hispanics have used mobile technology to affect change in three important areas: Immigration, Education, and Voter Registration.
The Latino community has been quick to embrace wireless services in part because of the high premium that Hispanic culture places on civic engagement and neighborly communication. Nearly 90 percent of Hispanics own mobile phones, compared to just 80 percent of whites. And 53 percent of Hispanics use mobile devices to access the internet. Only 33 percent of non-Hispanic Whites do the same.
"At The Hispanic Institute, we've witnessed the power of mobile technology in the Latino community firsthand, with our voter registration and mobilization efforts in Nevada last year," said West.
"Mobile and wireless technology have helped narrow the digital divide for Hispanics," West concluded. "Our new report illustrates how important mobile technology is to the Latino community -- and how Hispanic consumers will use these services in the future."
To download a copy of "Connected Hispanics and Civic Engagement," please visit http://www.thehispanicinstitute.org/.
About The Hispanic Institute:
The Hispanic Institute (http://www.thehispanicinstitute.org/) is a 501 (c) 3 designated nonprofit organization that provides an effective education forum for an informed and empowered Hispanic America.
With the holidays around the corner and 2015 coming to a close, I took some time to reflect back on what’s happened in Hispanic digital m...
Just a few years ago, Hispanic magazines were hot, with ad pages up, readership climbing and new titles launching to meet the rising dema...
At the recent ANA conference, PepsiCo executive Brad Jakeman lamented that ad agencies are too homogenous and we need more diversity. In ...
Judges awarded authenticity and realism—from brands as diverse as Toyota and Kleenex-- at the Association of National Advertisers' Mu...
According to Opera Mediaworks’ global mobile ad platform, reaching over 1.1 billion consumers each month, and the Mobile Marketing Assoc...
Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, v...
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
Facebook has been going hard after marketers' TV budgets, and with some success. Now, it's coming armed with research from Niel...
SOUTHLAKE, Texas--(BUSINESS WIRE)--Travelocity, a world leader in online travel, today announced a Spanish-language site designed to give tr...
New York Time
Copyright 2015 ©
Netvision SA and Planet M
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo