Monday, May 16, 2011

Mega TV to Exhibit at the 60th Annual Cable Show

COCONUT GROVE, Fla., May 16, 2011 /PRNewswire/ -- Spanish Broadcasting System, Inc. (SBS- NASDAQ: SBSA) announced today that Mega TV will be an exhibitor at The Cable Show 2011, cable television industry's premier U.S. event, taking place June 14-16, 2011 , in Chicago. The 60th annual convention and international exposition will be held at McCormick Place.

Last year over 13,000 industry professionals attended The Cable Show for a front-row view of the new opportunities in entertainment, technology, and media within the multi-billion dollar cable industry.

"Based on the emerging 2010 US Census figures, it makes business sense to embrace that 1 in 6 subscriber households in the US are represented by Hispanic consumers. The growth of Mega TV in delivering original HD Spanish language programming, supported by our SBS marketing ecosystem presents a promising value proposition to Pay TV Operators; eager to gain and retain this multicultural demographic," stated Camilo Bernal, Manager of Affiliate Relations for Mega TV. "We're one of the first programmers to launch and grow a unique HVOD (Hispanic Video On Demand) content offer; on pulse with the digital platforms," added Bernal.

SBS leverages its multimedia platforms and diversified media resources to provide marketing, creative and advertising sales support to its affiliate partners: Mega TV, SBS Radio (21 radios stations in the US including Puerto Rico), SBS Entertainment (sold out concerts, events), SBS Interactive (21 websites) and MEGA FILMS.

Since SBS launched Mega TV five years ago, its distribution has expanded to 5.6 million households, via affiliates in 11 cities across the U.S., including Puerto Rico, as well as cable and satellite distribution throughout the U.S. and Puerto Rico.

Mega TV programming, centered on the strengths of an "entertainment" company, offers a new alternative compared to traditional Spanish language channels. "Mega TV has always been at the forefront, providing the best Hispanic programming in the U.S. targeting an audience that expects a high quality and distinctive product. Mega TV, develops original content for the network in our state-of-the-art media centers, through two television studios in Miami, Florida and San Juan, Puerto Rico, with bureaus in New York and Los Angeles," said Albert Rodriguez, Chief Revenue Officer of SBS.

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