Monday, April 18, 2011

Terra Partners With YouTube

Terra's Video Content Will Be Featured Through a Co-Branded Site


MIAMI, FL--(Marketwire - April 14, 2011) - Terra, a global digital media company and content producer with a presence in 18 countries, announced today a partnership with YouTube, the largest video sharing community in the world. Under this agreement, Terra's video content in Spanish and English will be available for millions of YouTube users through a co-branded site. The site will also link back to Terra, offering users the most comprehensive coverage of sports, music, entertainment, autos and more.


The co-branded sites, available today, will kick off with Terra's sports channel Terra Deportes USA available at http://www.youtube.com/terradeportesusa. It will initially focus on soccer from the major European and Latin American leagues and top games such as "The Classic" between Real Madrid vs. Barcelona, taking place this Saturday, April 16th, 2011. The site will also offer other sports-related content including boxing and exclusive coverage of the Pan-American Games, among others.


Fernando Rodriguez, CEO of Terra USA, said, "Terra is one of the leading Internet video content producers for the U.S. Hispanic market and Latin America, and has always been at the forefront of online sports coverage. This partnership will extend the reach of Terra's video content and provide an additional marketing platform for our advertisers."


"We are thrilled that YouTube users will have access to our unique content including game highlights, recaps, statistics, calendars and the latest news regarding their favorite teams and leagues," said Ingrid Otero Director of Programming of Terra USA. "Our plan is to continue to increase the scope of our sports content through this channel, always aiming to serve our soccer 'hinchas' and avid sports followers with the most entertaining, timely and relevant content available," concluded Otero.


During the next few weeks, Terra will expand this partnership by incorporating content from some of its most popular channels: Música, Entretenimiento and Autos. With this alliance, Terra expects to significantly increase its traffic and visits as well as to provide additional capacity for video advertising.


About Terra:
Terra (http://www.terra.com/) is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region's leading Internet company, with 89 million unique visitors per month. Terra was most recently named by Fast Company in their ranking of list of Most Innovative Companies in the World as pioneering company in music.

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