Thursday, April 14, 2011
Spring Launch for New Upscale Bi-Lingual Magazine - VIVA NOW
According to Publisher, Katherine Phelps, CEO of Beautiful Media, (Founder and Publisher of renown Atlanta Woman and Beautiful Magazines), "Our mission is to provide an upscale magazine that serves the best interests of the Hispanic community. VIVA NOW understands the difficulties that many Hispanics encounter while trying to grasp all the opportunity that avails them ... wealth and financial freedom, the enjoyment of home ownership, quality healthcare, higher education and more lucrative professions and business opportunities. VIVA NOW dispels stereotyping, provides relevant information, and creates a comprehensive resource for Hispanics who want to live the American dream to the fullest. Our bi-lingual format is another initiative to promote assimilation into the American culture. There is nothing else like VIVA NOW available in the marketplace today."
"Despite the current economic climate, and even more so because of it, we feel certain that the timing is right for VIVA NOW. The economic climate is perfect for savvy marketers to reach out to an audience with over $10.6 Billion dollars worth of purchasing power in Georgia", says Phelps. "Without as much advertising out there, the noise level has declined somewhat, giving our advertisers and sponsors an excellent opportunity to make a larger footprint. Atlanta represents the 3rd largest Hispanic consumer market in the U.S., and we are ranked 10th in the nation for Hispanic consumer spending."
VIVA NOW is published bi-monthly. Editorial content will include regular features on lifestyle and family, home ownership, health and wellness, education, business and career development, beauty and fashion, sports, travel and entertainment. VIVA NOW will be available on line and in print with an initial 100,000 print impressions and 1.000,000 on line impressions annually distributed at over 500 select locations.
Beautiful Media LLC, an established (over25 years) Atlanta-based corporation, offers full service advertising and marketing services as well as custom publishing, book publishing, and consulting. Visit http://www.beautimedia.com/
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