Thursday, April 14, 2011

How to capture the Hispanic Community Online – Bilingual SEO

Oban Multilingual.

International SEO can be complex at the best of times. Targeting an unfamiliar market can raise all kinds of obstacles – language barriers, cultural differences and religious differences to name but a few. So what happens when a bilingual demographic gets thrown into the mix? In many parts of the world different cultures are coming together to form a substantial percentage of a nation’s population. Britain has a large Asian population (as does Canada), Spain has a large British population, and Italy has a large Eastern European population. With such a merging of nationalities cross cultural influences are inevitable and this can blur the lines when it comes to online marketing.

The Hispanic population makes up around 15% of the USA’s total and they’re becoming an increasingly influential part of the economy. By 2013, it is estimated that their buying power (disposable income) will pass the trillion dollar point and only the white demographic of the USA will have a higher buying power.

This influence is being reflected online too. The Hispanic internet population is growing faster than any other demographic in the USA – leaping up 3% since 2009 and currently makes up around 13% of the total online population of the USA.

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