Friday, April 8, 2011
Engage Hispanic Audiences Online with ARC™ Latino
Developed as a free standing, interactive media player and landing page, ARC™ Latino offers the ability to combine and distribute and entire catalog of digital assets – video, multimedia, photos, coupons and promotional content. The assets, which can be formatted in both English and Spanish, will reach bilingual Latino audiences over Hispanic PR Wire, as well as PR Newswire's Hispanic Digital Network. As users interact with the ARC™ platform, the system's comprehensive set of reporting metrics enables communications professionals to perform online activity analyses, real-time monitoring of impressions, views and streams and in-depth social media monitoring and tracking. Some reports include PR Newswire's ReleaseWatch™ reports and Hispanic Read Reports.
"ARC™ Latino is a sophisticated, dynamic product that houses multimedia content and offers clients a way to reach and engage with their target market like never before," said Cristy Clavijo-Kish, senior vice president, Multicultural Markets, PR Newswire. "They will be able to access, reach and connect with key Latino media, bloggers and consumers faster, more efficiently and more effectively in today's digital communications landscape."
The ARC™ platform's multimedia player can be customized to showcase up to five video and audio segments, one of which can be selected to be disseminated via PR Newswire's Online Video Distribution network which includes YouTube, Migrito and AOL Video. It can then be easily shared across the internet and embedded into any blog, website, or social media Web page, creating the opportunity for the video content and related messages to go viral. Furthermore, any change in content is dynamically updated wherever the player has been embedded without additional effort by the client.
Additionally, the ARC™ platform's customizable "call to action" buttons provide a stage where users can perform a host of functions that best meet the objective of the communications campaign, including a click-to-purchase, social media tagging and content sharing via sites such as Facebook and Twitter. The ARC™ platform also incorporates customizable text alongside the video player in order to maximize search engine optimization (SEO) and brand recognition.
"The ARC™ Engagement Platform is the first all-in-one content engagement platform that acts as a branded digital micro-site and lets you distribute your multimedia content easily and widely across multiple digital channels to all of your key audiences," said Manny Santos, director, MultiVu Latino. "With ARC™ Latino, we've carefully modified the capabilities and distribution to meet the specific needs of Hispanic audiences, creating a more targeted, niche product."
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.
SOURCE PR Newswire Association, LLC
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
New York City: On June 7, 2016 PlanetM signed an exclusive three year agreement with Federation of International Masters Basket...
Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Dema...
BELLEVUE, WA - 3G Americas, a wireless industry trade association representing the GSM family of technologies including LTE, today announces...
Mar 20, 2009 Pluck, a subsidiary of Demand Media and a provider of social media capabilities to publishers, brands and retailers, announced...
Most marketers understand that America’s demographics are evolving rapidly, as the majority of growth and nearly 40% of the American popu...
MIAMI, Jan. 27 /PRNewswire-HISPANIC PR WIRE/ -- Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, to...
Latin America cloud analytics market report defines and segments the cloud analytics market in Latin America with analysis and forecast o...
For busy Web users who want to keep up with entertainment, style and shopping options, e-mails conveniently delivered to subscribers' in...
WASHINGTON, D.C. (May 17) -- Hispanics outpace other demographic groups as users of mobile phones and social media, according to a report re...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo