Monday, April 25, 2011

Discovery Familia Partners With the National Park Foundation To Support the 2011 White House Easter Egg Roll

--Discovery Familia provides in-kind donation of the appearance of their family favorite character Doki, who is also an advocate of the PALA Challenge, promoting healthy lifestyles to Hispanics —

Washington, D.C. (April 25, 2011) – Discovery Familia announces that it has partnered with the National Park Foundation, the official charity of America’s national parks, to support the 2011 White House Easter Egg Roll.

The 2011 Easter Egg Roll, which takes place today on the South Lawn of the White House, is focused on promoting health and wellness with the theme, “Get Up and Go!” All of the activities encourage children to lead healthy and active lives, which is a central part of the First Lady’s ‘Let’s Move!’ initiative, a national campaign to combat childhood obesity. In addition, official White House Easter Eggs, sold by NPF, are available at

Discovery Familia is the only Spanish language network completely dedicated to the Hispanic mom and what’s important to her: her kids, her home and her time. With insightful programming targeted to children aged 2-6, the network’s daily Discovery Kids block provides a safe, entertaining and curriculum-based co-viewing experience that helps preschoolers get ready for the real world. Each night, Discovery Familia is programmed for mom, spanning relevant topics from cooking and home improvement, to parenting and relationships, to beauty and health.

Doki is the playful animated daytime programming block host on Discovery Familia, the only network dedicated to the needs of Hispanic moms and preschool children and currently the only Spanish-language TV advocate for the “Million PALA (President’s Active Lifestyle Award) Challenge.” In support of the initiative launched by the President’s Council on Fitness, Sports and Nutrition and the First Lady’s Let’s Move! Initiative to get one million Americans to complete the PALA, Discovery Familia and Doki as the on-air advocate are inspiring Hispanic children and their families nationwide to make physical activity a regular part of their daily lives. To learn more about Discovery Familia, Doki and to sign up for the PALA Challenge please visit us at  

The National Park Foundation is the official charity of America’s 394 national parks, including the South Lawn of the White House. NPF assists in the coordination and planning of the annual White House Easter Egg Roll and also accepts donations to benefit the event. Chartered by Congress, NPF works hand in hand with the National Park Service to strengthen and connect all Americans to our parks, so they are protected for present and future generations. It is a legacy that began more than a century ago, when private citizens took action to first establish, then protect and endow our national parks. Today, the National Park Foundation carries on that tradition as the only national charitable partner for America’s national parks. To learn more visit  

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