Thursday, April 14, 2011
Digital marketing for Spanish-speakers in the USA
Did you know that 20% of Americans speak a language other than English in the home? And of these bilingual Americans, the overwhelming majority (62%, or 34.5m, according to the 2007 census) are Spanish-speakers, representing a massive e-commerce consumer market.
Last month, I wrote about how British e-commerce businesses should be taking advantage of targeting non-native English speakers in the UK, especially the Polish community, with specialised foreign language websites.
There are two major benefits in having translated websites for your non-native English speaking customers in your home country – the first being that people prefer to shop online in their native language, and the second being that you get a better return on your search marketing in languages other than English, due to there being less competition.
This month, I'd like to shift the focus from the UK to the US, where the population that speaks Spanish as its first language wields massive consumer power.
Read full article
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
New York City: On June 7, 2016 PlanetM signed an exclusive three year agreement with Federation of International Masters Basket...
April 11th, 2011 The World Economic Forum, headquartered in Geneva, Switzerland and its exclusive community of Young Global Leaders have an...
Atlanta, GA (PRWEB) October 14, 2011 - The Hispanic population has grown by 43% in the last 10 years according to the US Census Bureau (2010...
BELLEVUE, WA - 3G Americas, a wireless industry trade association representing the GSM family of technologies including LTE, today announces...
Mar 20, 2009 Pluck, a subsidiary of Demand Media and a provider of social media capabilities to publishers, brands and retailers, announced...
Most marketers understand that America’s demographics are evolving rapidly, as the majority of growth and nearly 40% of the American popu...
Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Dema...
For busy Web users who want to keep up with entertainment, style and shopping options, e-mails conveniently delivered to subscribers' in...
WASHINGTON, D.C. (May 17) -- Hispanics outpace other demographic groups as users of mobile phones and social media, according to a report re...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo