Monday, April 25, 2011
I’ve written before about the importance of identifying your audience and conducting market research to determine their attitudes and behavior before implementing any Internet marketing effort. Here’s an example of what you can pull together with data that’s freely available online:
Hispanic/Latino Americans Online Profile Summary
Hispanic Americansare increasingly going online; one third of them are 35 years of age or younger. More than three-fourths of English speaking American Hispanics are online while only a third of Spanish-dominated Hispanic adults use the Internet. Only 43% of Hispanics born outside the US go online. Most US Hispanic Internet users are using a broadband connection. When they go online, they spend more time there than the general population.
While Hispanic Americans prefer Web sites in Spanish, it is essential for only a quarter of them. While most American Hispanic youth would like to see more Hispanics represented in the media, they are more likely to prefer English language media messages that are targeted at them than messages in Spanish.
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