Wednesday, March 16, 2011
Si TV to Change Name as It Aims for Bicultural Latinos
The Latino-focused English-language cable channel Si TV is changing its name on July 4 to Nuvo TV, for "new voice," in a bid to better pursue bicultural Latino audiences.
The move is the latest effort to harness the power of the nation's growing Latino population. The U.S. Census effort is expected to reveal significant growth not only among Latinos but among Latinos born in the U.S. The demographic Nuvo will aim for is very familiar with U.S. culture but also wants a little more relevance to its particular background.
"Most everyone is focused on total U.S. Hispanics, but the real story is the bicultural Latino," said Rafael Oller, the network's senior VP-marketing. "Three out of four speak English well or very well. These bicultural Latinos self-identify as Latino and American and are looking for culturally relevant programming."
Read full article
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
The adoption of ad blockers is climbing at an alarming rate, with usage doubling since 2013. The reason cited for this steep incline is t...
April 11th, 2011 The World Economic Forum, headquartered in Geneva, Switzerland and its exclusive community of Young Global Leaders have an...
NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 15 /PRNewswire/ -- The Mobile Marketing Association (MMA) ( http://www.mmaglobal.com/ ) toda...
Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Dema...
New York City: On June 7, 2016 PlanetM signed an exclusive three year agreement with Federation of International Masters Basket...
Hispanic growth in income and population across all ages will drive increases in consumer spending that will exceed the shopping totals o...
Consumers are becoming more proactive in terms of battling against what they perceive as online privacy intrusions, filing lawsuits against ...
Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, v...
SAN ANTONIO, Sept. 3 /PRNewswire-HISPANIC PR WIRE/ -- Choco Milk, a leading children's nutritional supplement for milk, has launched the...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo