Tuesday, March 15, 2011

Minorities Embracing Tv On The Web

The convergence of the Internet and traditional TV is occurring at a faster rate relative to Asians, Hispanics and African-Americans than it is relative to whites, according to Larchmont, NY-based Horowitz Associates. In its annual State of Cable and Digital Media, the researchers found that 41 percent of Asian urban consumers watch TV content on platforms other than traditional TV sets at least weekly. So do 37 percent of Hispanic and 36 percent of African-American urban consumers. On the other hand only 25 percent of whites used alternative digital platforms to watch TV shows. Alternative platforms included smartphones, computers (desktop and laptop), tablets like the iPad, and settop streaming devices such as an Apple TV, Vudu Box, Xbox, or Blu-ray DVD player (but not DVRs).

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