Tuesday, March 22, 2011
Mexicanal Inks Ratings Agreement with Nielsen
Committed to serving its advertisers and affiliates, the MEXICANAL Network ® has signed a national research agreement with The Nielsen Company. Nielsen is now providing comprehensive weekly television ratings and demographic information for MEXICANAL's unique lineup of regional news, entertainment and sports from all throughout Mexico and the US.
The pioneering research package, which went into effect in February, covers MEXICANAL's multi-tiered distribution, including cable, satellite and digital broadcast over-the-air carriage. Nielsen developed the service just over a year ago to incorporate the growing number of digital networks throughout the United States.
MEXICANAL's current digital broadcast distribution includes some of the top Hispanic DMAs in the United States, such as Los Angeles (KBEH, Channel 63.3), New York (WDVB 23.2), Dallas (TV 31.2 DFW), Phoenix (KTVP-LD 22.2), San Antonio (WOAI, Channel 4.2), Las Vegas (KTNV, Channel 13.2), Harlingen (KGBT, Channel 4.2 Telerio), San Diego (K50LL-D, Channel 50.3), Atlanta (WYGA-LD), Austin (KVAT-LD, Channel 17.1), Tucson (KGUN, Channel 9.2) and Corpus Christi (KUQI, Channel 38.2). Additional digital broadcast distribution includes Palm Springs (KMIR, Channel 36.2), Reno (KELM-LP, Channel 43), Oklahoma City (KOHC, Channel 45.3), Columbus (WCSN, Channel 32.1), Boise (KIVI, Channel 6.2), Twin Falls (KMVT, Channel 11.4) and Yakima (K39FU, Channel 39.2).
"Securing national Nielsen ratings research was the logical next step for MEXICANAL as we continue to press forward with distribution growth and new potential broadcast affiliates," said MEXICANAL President & CEO, Luis Torres-Bohl. "We are constantly looking for ways to better serve both viewers and advertisers, and this is just one such example in our evolution as a network."
"MEXICANAL has been on the air for over five years, having been supported by such notable advertisers as Farmers Insurance, Walmart and Ford, among others," added John Perez, Senior Vice President, Advertising Sales, the MEXICANAL Network. "Having Nielsen ratings is our commitment to the advertising community that we are here to stay, acknowledge their support and welcome new clients to the MEXICANAL family."
MEXICANAL's programming includes such signature and original series as MX.24 Noticias, its daily, half-hour newscast featuring top regional, national and international news; CUADRILATERO, a boxing series which airs during the first week of each month; and La Ruta de Mexico, a series that explores Mexico's traditions and the culturally interesting events that take place throughout the year in the different regions.
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