Friday, March 18, 2011
Latin America's Internet Population Grows 15 Percent in Past Year to 112 Million People
"During the past year, Latin America has experienced strong growth in Internet usage throughout the region," said Alejandro Fosk, comScore senior vice president of Latin America. "Consumers are turning to the Internet for a variety of activities including communication, social connection, information and commerce, as the web becomes an increasingly valuable resource for consumers and marketers alike. With continued growth expected across the region, advertisers and publishers are just beginning to realize the tremendous potential that exists for this channel throughout Latin America."
Latin America Internet Population Up 15 Percent in Past Year
In January 2011, 112.7 million people age 15 and older accessed the Internet from a home or work location in Latin America, representing a 15-percent increase in users from the previous year, as the region continued to show strong growth in the numbers of consumers gaining access to the Internet. Brazil, the largest online market in Latin America, grew 20 percent in the past year to 40.5 million users, while Mexico's online population surged 21 percent to 18.1 million. Venezuela, which represents a relatively small online market at 2.9 million, achieved the highest rate of growth in the past year at 27 percent.
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