Monday, March 7, 2011

Hola Networks taps Adsmedia for mobile option

by Kristina Knight, BizReport.

The mobile race is heating up, leaving many publishers and advertisers looking for demographic-specific options in advertising and publishing. A partnership between Hola Networks and Adsmedia may help publishers and advertisers better reach the Hispanic marketplace.

"It's no secret that Latinos are having a continuous love affair with their cell phones and smartphones. Mobile is a key strategic tool in any marketing plat trying to reach the largest diversity group in the [United States]," said Margot Bradley and Rafael Monteiro, Co-Founders of Hola Networks.

Through the partnership Adsmedia and Hola Networks will partner to create mobile web portals for publishers in Hola's network; Hola Networks clients will also be able to utilize Adsmedia's Marketplace. This should give Latino publishers and advertisers a simpler way to move into or expand their mobile presence.

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