Wednesday, March 9, 2011

Hispanic publishing giant counts on quality to compete in digital era

Miami – ImpreMedia, the leading publisher of Spanish-language newpapers and magazines in the United States, is counting on quality content, social networks and digital and multimedia platforms to expand its business.

"Expanding the modes of distribution and making sure we're well positioned in the digital, mobile and video areas" are some of the priorities for this year, impreMedia CEO Monica Lozano told Efe.

In the digital era the key to success lies in the "creation and distribution of quality content through different platforms," Lozano said in a telephone interview.

She spoke of impreMedia's hallmark commitment to maintaining "quality content that is relevant and reflects" the diverse aspects and interests of the Latino community in the United States.

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