Thursday, March 24, 2011

Digital Expert Liz Sarachek Blacker Joins Terra USA

By laurel Wentz, AdAge.


As Chief Revenue Officer, She'll Help Latin Portal Grow in U.S.


Liz Sarachek Blacker, an innovative U.S. Hispanic digital expert, is joining Terra USA with the new title of chief revenue officer, starting March 28. Terra is an international digital media company and content producer, and in the U.S. market mainly works with the Hispanic community.


Ms. Sarachek Blacker was most recently senior VP-digital sales for U.S. Hispanic newspaper group ImpreMedia, where she was in charge of building a national sales team and revenue in digital, mobile and print. She also spent four years at Yahoo, co-launching Yahoo's U.S. Hispanic efforts as executive director of sales for U.S. Hispanic and Latin America.


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