Thursday, March 17, 2011

3 Tips for Reaching US Hispanics Online

by Paul Lima

It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic.

How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when building a digital market strategy.

Here are three psychographic tips and examples of how companies can reach Hispanics. Generally brand loyal, Hispanics value word-of-mouth and over-research before making purchase decisions online.

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