Wednesday, February 2, 2011

One vision for Conde

THE C21 INTERVIEW: The leading Hispanic network in the US is aiming high with its next five-year plan, Univision's Cesar Conde tells Paige Albiniak.

Watch out, ABC, CBS, NBC and Fox. It's not just the cable channels coming for your audience - Spanish-language behemoth Univision is also gunning for you.

"We want to be the number-one network in the US, regardless of language, in five years," says Cesar Conde, who 18 months ago was named president of Univision Networks. "That's an ambitious goal but one we think is absolutely attainable."

A few factors are trending in Univision's favour. The network is already one of the country's top five, routinely beating The CW nationwide and frequently finishing first on any given night in top two markets Los Angeles and New York. The majority of Latino viewers in the US who watch Spanish-language television watch Univision; in 2010, the network averaged a 65% market share, compared with Telemundo's 21%. (Univision's market share has dropped in recent years, however, as upstart Telemundo has grown its audiences with original telenovelas.)

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