Thursday, February 10, 2011

Mobile Is A Must For Reaching U.S. Hispanics

By Lee Vann, MediaPost

We know Hispanics love cell phones, especially smartphones. But now several recent studies have confirmed that marketers looking to reach Hispanics should consider mobile as the primary tactic. Below is a recap of these studies as well as examples of some great Hispanic mobile websites.
Google recently released a report, "Four Truths about U.S. Hispanic Consumers," that should be an eye-opener for anyone interested in reaching the nation's largest minority group. Among the reports' findings:

93% of U.S. Hispanics use a mobile phone regularly
45% of U.S. Hispanic mobile phone users have smartphones compared to 34% of general market
87% of U.S. Hispanic mobile phone users have contract plans and only 8% have pre-paid plans

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