Wednesday, February 2, 2011

impreMedia Reports Strong Growth in Readership and Online Audience

Hispanics are Increasingly Online and Engaging in Print and Digital Content


LOS ANGELES--(BUSINESS WIRE)--impreMedia, the Leading Hispanic News and Information Company, reports impressive double-digit growth in readership for its weekly publications, El Mensajero, La Raza and La Prensa. Its portal, impre.com, and its newspaper websites also reported a substantial increase in unique visitors and page views.

According to Scarborough’s 2010 R2 Hispanic custom study, San Francisco’s El Mensajero’s monthly readership increased 11% while Chicago’s La Raza grew an impressive 10% compared to 2010 R1. Orlando’s La Prensa also saw an increase of 10% in its monthly readership.


“Readers are looking for unique, quality content that is both engaging and informative and that’s exactly what we provide them,” stated Monica Lozano, CEO of impreMedia. “The increased readership in El Mensajero, La Raza and La Prensa proves that we continue to grow and engage with Hispanic audiences within a competitive media landscape.”


Ms. Lozano also commented, “We are well positioned for the future. The 2010 Census is expected to report that Hispanics are leading the country in population growth and the future of this country is inextricably linked to the prosperity and success of this community. We are uniquely situated to play a vital role in that development.”


Founded in 1987, El Mensajero is one of the leading Spanish-language newspapers in the San Francisco Bay area, and serves San Jose, Oakland, and 11 surrounding cities. The newspaper is also the recipient of the award for “Best Spanish Language Weekly” by the National Association of Hispanic Publications. The recent data release places El Mensajero’s monthly audience at 145,302, an increase of 11%.


La Raza is the number one Spanish-language weekly newspaper in Chicago. It has been recognized by the National Association of Hispanic Publications as the “Best Spanish Language Weekly” five times over the past decade and was named by Editor & Publisher as one of “Ten That Do It Right.” The recent data release places La Raza’s monthly audience at 403,634, an increase of 10%.


La Prensa is the premier Spanish-language newspaper in Florida. La Prensa connects its readers to the community by delivering unsurpassed award-winning journalism in both online and print. The recent data release places La Prensa’s monthly audience at 109,191, an increase of 10%.


impreMedia’s portal, impre.com, and its publication’s websites also reported substantial growth in traffic over the last six months almost doubling monthly audience and reaching 1.2 million unique visitors in December 2010 according to Omniture. The websites surpassed 5 million page views in a month and continues to steadily grow and expand its digital footprint.


“The increased traffic to our network sites is a clear indicator that Hispanics are increasingly online and are engaged with the content that we provide,” said Ginger Neal, SVP for impreMedia Digital. “They value our brands as trusted sources for news and information and our content verticals are destinations for Latinos from distinct demographics.”


Hispanics online are showing a higher level of engagement with Spanish-language websites such as impre.com. The company’s initiatives such as “Piensa Digital/Think Digital,” an information campaign designed to educate and empower Hispanics and “El Futuro es Ahora/The Future is Now,” a groundbreaking, bilingual series about the 2010 Census data, enable Hispanics to become better connected, informed and engaged online.


About impreMedia
impreMedia is the leading Hispanic News and Information Company in the U.S. in Online and Print. impreMedia’s multi-platform offerings range from Online to Video, Social Media, Mobile, Audio, Newspapers and Magazines, including the http://www.impre.com/  portal. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com/.  


ImpreMedia portals and publication websites are: http://www.impre.com/,  http://www.laopinion.com/,  http://www.eldiariony.com/,  http://www.hoynyc.com/,  http://www.laraza.com/,  http://www.laprensafl.com/,  http://www.elmensajero.com/,  http://www.rumbotx.com/,  http://www.vistamagazine.com/,  and http://www.contigola.com/,  http://www.lavibra.com/,  http://www.impreautos.com/.  

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