Monday, February 21, 2011

holaciudad.com Partners with YaSabe to Launch Local Search for U.S. Hispanics in 12 Cities

YaSabe provides Spanish-language content and advanced search for local portals

WASHINGTON, Feb. 17, 2011 /PRNewswire-HISPANIC PR WIRE/ -- holaciudad.com and local search provider YaSabe, Inc. today announced a content and search collaboration to commence immediately. holaciudad.com is a network of local Spanish-language web portals owned by ZGS Communications. YaSabe will power next-generation local search applications throughout the holaciudad.com network, including for Boston, El Paso, Fort Myers, Fresno, Hartford, Orlando, Philadelphia, Providence, San Antonio, Springfield, MA, Tampa, and Washington, DC. Hispanic consumers in each city can now search for products and services in Spanish at holaciudad.com and find and discover local businesses that offer what they need.


"There are 30 million Hispanic consumers online in the United States," said Eduardo Zavala, President of ZGS Communications. "YaSabe's extensive and impressive content about local businesses and advanced search technology will enhance the user experience at holaciudad.com."


"Through holaciudad.com, ZGS Communications is well positioned to take advantage of the burgeoning digital opportunity in the U.S. Hispanic segment," said Azim Tejani, Director at YaSabe.com. "We expect that our partnership will further the objective to offer U.S. Hispanics a unique content proposition."


About holaciudad.com
holaciudad.com is an easy to use and engaging local Spanish-language web portal owned by ZGS Communications, a Hispanic media company that owns or operates 13 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network, and 3 radio stations. The local websites feature current events, local news, entertainment, finance, sports, lifestyle, autos and weather; as well as services such as local calendar of events, city guides, classifieds and local search applications customized for each city. With holaciudad.com ZGS adds another dimension to expand its reach and deliver content to the communities it serves.


About YaSabe, Inc.
YaSabe manages and maintains an enhanced and enriched database of 14 million U.S. businesses which it makes available both in Spanish and in English, catering to a broad audience of Hispanic consumers living in the USA. YaSabe operates technology and sales offices in the Washington, D.C. metro area -- home to more than 1 million of the most affluent and 'wired' Hispanics in the country – offering local businesses an assortment of advertising products and services to help reach ready-to-buy Hispanic consumers online. For National Advertisers, YaSabe offers innovative search products designed to influence U.S. Hispanics as they search online. YaSabe also partners with other Hispanic media companies including PaginasAmarillas.com (owned by Publicar S.A., a division of the Carvajal Group) and holaciudad.com, owned by ZGS Communications.


SOURCE holaciudad.com; YaSabe, Inc.

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