Thursday, January 13, 2011

Study: Mobile use among Hispanics rises 26%

by Helen Leggatt, BizReport.

According to a recent study from Scarborough Research, use of mobile phones by Hispanic adults has increased 26% since 2006, compared to only 18% among the general public.

Overall, Scarborough Research's "Hispanic Multi-Market Study" reveals mobile phone usage across the entire U.S. Hispanic population is approximately 82%, on a par with that of the general population (84%).

In fact, overall statistics for mobile usage by Hispanics are higher than the general population's average. Many Hispanics make their smartphone their first 'computer' purchase, due to affordability, and bypass the home computer which tends to be a more costly purchase.

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