Tuesday, January 11, 2011

Sources: Netflix Thinking World Domination

By Steve McClellan, AdWeek. 

Company is talking with agencies about international assignments

Online video and DVD distributor Netflix is talking with several advertising and media agencies about potential international assignments, according to sources.

Currently, Netflix provides service in the U.S. and Canada. But the company is poised for overseas expansion, according to Netflix CEO Reed Hastings, who recently told The Hollywood Reporter that Europe, Latin America and Asia are markets the company would consider entering as soon as the recently launched Canadian operation gets its bearings.

Back in 2004, the company had planned to start service in the U.K., but the effort was aborted, because the company felt then it needed to devote full energies to the U.S. business.

It was not clear which agencies the company had reached out to, but several sources confirmed that talks are ongoing. One source close to the company called the discussions "exploratory conversations," and stressed that despite rumors to the contrary, assignments in the U.S. are not currently under review.

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