Wednesday, January 12, 2011
The New Digital Divide: Latinos on Top
You gotta love Terra Networks for releasing its latest study on Latino technology adoption on the first business day of the year. The survey, which confirmed once again that Latinos are among the most tech friendly, tech savvy, and tech hungry metatribes online was sure to grab headlines and help to frame the conversation for marketers in 2011. And it has indeed framed – or reframed – the conversation about Latinos online. Thanks in part to the Terra survey, 2011 may be the year when we stop acting surprised by the "stunning" results of surveys like this one, and begin addressing the larger business, political, and social implications.
The survey, sponsored by Terra and conducted by comScore, confirmed what we know from many earlier studies and surveys. Latinos index higher than non-Latinos in practically every category that's measurable. As Terra CEO Fernando Rodriguez summarized it, Latinos are more receptive to online advertising, more open to new technology, more open to social media engagement, and more open to buying new technology devices. And, yes, Latinos outspend non-Latinos online. The Terra press release concluded: "The study shows that the digital divide is now becoming a thing of the past as Hispanics are at the forefront of embracing Internet and technology."
Read full article
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
New York City: On June 7, 2016 PlanetM signed an exclusive three year agreement with Federation of International Masters Basket...
April 11th, 2011 The World Economic Forum, headquartered in Geneva, Switzerland and its exclusive community of Young Global Leaders have an...
Atlanta, GA (PRWEB) October 14, 2011 - The Hispanic population has grown by 43% in the last 10 years according to the US Census Bureau (2010...
BELLEVUE, WA - 3G Americas, a wireless industry trade association representing the GSM family of technologies including LTE, today announces...
Mar 20, 2009 Pluck, a subsidiary of Demand Media and a provider of social media capabilities to publishers, brands and retailers, announced...
Most marketers understand that America’s demographics are evolving rapidly, as the majority of growth and nearly 40% of the American popu...
Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Dema...
For busy Web users who want to keep up with entertainment, style and shopping options, e-mails conveniently delivered to subscribers' in...
WASHINGTON, D.C. (May 17) -- Hispanics outpace other demographic groups as users of mobile phones and social media, according to a report re...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo