Friday, January 21, 2011

Discovery en Español Breaks All Records, with 22 Percent Growth Among Core Audiences in 2010.

Second Highest Rated PayTV Network for Second Year

Miami, Florida, January 14, 2011 – Discovery en Español (DSCE) delivered a blockbuster 2010, with the highest year on record and double digit growth over 2009 among A18-49 (22% increase), M18-49 (31%) and W18-49 (6%). The network also grew 23% year over year across HHs.


A robust performance throughout the year resulted in the network’s 5th consecutive year of increases, as Discovery en Español achieved the #2 position (Mon-Sun 7p-11p in all demos since 2009) among all Hispanic Pay-TV Networks.


The strong showing began in Q1 ‘10, with the network’s highest quarter on record (62K A18-49), ranking #1 during Sat/Sun 7p-11p among A18-49 (77K) and M18-49 (53K). During Q3, which is known for popular sports tournaments and events, DSCE achieved its highest Q3 ever among all primary demos, with double-digit growth over a year-ago, especially among M18-49 (+42%).


"Discovery en Español's soaring numbers are a reflection of our commitment to offer our audience the highest quality content available in Spanish Television. In 2011, we will continue to raise the bar by premiering fascinating and entertaining documentaries and series that offer viewers a clear alternative to the current Hispanic PayTV offerings,” said Bilai Joa Silar, Vice President and Channel Director for Discovery Networks U.S. Hispanic Group.



Top Original Productions in 2010 (000s)


El Caso Colosio
Sunday 08/08/10 10p-11p
DSCE's best performing original production in 2010
Delivered 137K A18-49
Ranked as #1 Pay-TV Net in time period among all demos, topping the delivery of AZA & ETV across all key demos.


Deportados
Saturday 06/05/10 7p-8p
Delivered 127K A18-49
#1 Pay-TV Net in time period among A18-49 & M18-49, topping AZA & ETV's delivery among all 18-49 year-old demos.


Fuga de las Farc
Sunday 09/26/10 9p-10p
Delivered 120K A18-49
#1 Pay-TV Net in time period among A18-49 & W18-49, #2 in HHs & M18-49. Also beat ETV among A18-49 & W18-49.


Top Series in 2010 (000s)


Mision suicida (Wild Recon)
Mondays (11/22/10-12/20/10) 8p-9p
#1 series of the year, delivering 98K A18-49, #2 Pay-TV Net in time period across all demos, beating


AZA & ETV among M18-49


Las verdaderas mujeres (Deadly Women)
Mondays (10/18/10-12/20/10) 10p-11p
#2 series of the year, delivering 83K A18-49, #3 Pay-TV Net in time period in HHs, A18-49, and M18-49, and #2 among W18-49


A prueba de todo (Man vs. Wild)
Sundays (12/28/09-12/26/10) 8p-9p
Delivered 81K A18-49
#1 Pay-TV Net in time period among W18-49, #2 in HHs, A18-49, & M18-49, out-delivered ETV among all 18-49 year-old demos.


Fuera de control (Rampage)
Sundays (12/28/09-04/25/10) 7p-8p
Delivered 78K A18-49
#2 Pay-TV Net in time period across all key demos and beat ETV among A18-49 & M18-49.


Top Specials in 2010 (000s)


Hombres lobo: Mito o realidad (Werewolves)
Sunday 01/31/10, 9p-11p
#1 special of the year, 190K A18-49, #1 Pay-TV Network in time period, beating AZA across all key demos


Bajo el triangulo de las Bermuda (Bermuda Triangle Exposed)
Sunday 12/05/10 9p-10p
Delivered 186K A18-49
#1 Pay-TV Net in time period among all demos, beating AZA among M18-49, and ETV across all demos.


Terremoto en Haiti: Final o principio (Haiti's Killer Quake: Why It Happened)
Sunday 03/28/10 9p-10p
Delivered 178K A18-49
#1 Pay-TV Net in time period, beating AZA in HHs, A18-49, and M18-49.


La Ira De Dios (Wrath of God)
Sunday 12/26/10 9p-10p
Delivered 170K A18-49
#1 Pay-TV Net in time period beat broadcasters ETV among all primary demos and AZA among A18-49 & M18-49.


For Discovery en Español programming information, interactive games and more, viewers may log onto http://www.discoveryenespanol.com/.  


About Discovery en Español


Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. Discovery en Español is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. For more information, visit http://www.discoveryenespanol.com/.

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