Exclusive Live Satellite Feed of the Latest Tech Gadgets in 2011 at the Consumer Electronics Show (CES) Brought to You by Ariel Coro, the Leading Hispanic Technology Expert

LAS VEGAS, Dec. 30, 2010 /PRNewswire-HISPANIC PR WIRE/ -- Thursday, January 6th from 6:00 am ET to 1:00 pm ET, Ariel Coro, the leading Hispanic Technology Expert will feature the latest gadgets and technology advances live via satellite from the Consumer Electronics Show in Las Vegas.




WHO: ARIEL CORO, HISPANIC TECHNOLOGY EXPERT

WHAT: LIVE VIA SATELLITE FROM CES


WHEN: THURSDAY, JANUARY 6TH FROM 6:00 AM -1:00 PM ET

WHERE: LIVE FROM CES IN LAS VEGAS




ABOUT CES & ARIEL CORO


What is the next big thing in consumer electronics? Join Ariel who will be featuring the best of the 2011 Consumer Electronics Show (CES) from the Las Vegas Convention Center, January 6-9th.


CES is the largest cutting edge consumer electronics show in the world. With over 2700 participating companies, the latest gadgets are launched at CES that will be captivating consumers throughout the year.


Ariel Coro is the leading Technology Expert for the Hispanic community. Coro is the host of Tu Tecnologia, a Spanish language broadcast TV segment that educates Hispanic families on the latest gadgets and consumer electronic products in an entertaining and informative way. Tu Tecnologia airs on major newscasts in the top 25 Hispanic markets in the United States. Coro is a regular contributor for Univision and has appeared on CNN en Espanol, Telemundo, Mega TV and TV Azteca and has also been featured on Sabado Gigante, Despierta America and Clix.


His technology column is featured every Sunday in La Opinion, the number one Hispanic newspaper in the country with a circulation of over 400,000 and was also recently syndicated to all other Impremedia properties. He is also one of the first technology blogueros in Spanish and is the founder of Tutecnologia.org, which has become a thriving online community where Hispanics learn, share and get their questions answered in a variety of technology-related subjects. He is also the author of the upcoming technology book, El Salto.


SOURCE Tu Tecnologia

U.S. Hispanics Lead in Technology Purchases

By Fernando Rodriguez, AdAge.


Terra's Fernando Rodriguez Analyzes Study Showing Latinos Plan to Buy Products Sooner Than Non-Hispanics and Are More Open to Marketers' Messages


Results from our new Terra ComScore Ad Value Research Study show that the latest in personal electronics would fill the bill nicely. Hispanics own or plan to own new technology, as shown by their intent to purchase e-book readers, tablet PCs, and 3D TVs, at a higher rate than non-Hispanics.


Nearly one-fifth of respondents, or 18%, own an iPad/Tablet PC, with one-third planning to purchase one (vs. 8% and 21% respectively for non-Hispanics). Nearly 40% have or plan to buy the bleeding-edge 3D TV—8% already own one and 30% said they intend to buy one, vs. 4% and 18% respectively for non-Hispanics. Smartphone ownership tells a similar story, with 43% of Hispanics owning a smartphone/PDA vs. 36% of non-Hispanics.


Hispanics' penchant for all things new and digital stems from their affinity with the consumer electronics category itself and is further evidenced by ComScore's cognographic index. This metric is calculated by combining the reach with the intensity of usage for a category of websites. Sites such as BestBuy.com, also available in Spanish (http://espanol.bestbuy.com/enes/ ), and RadioShack.com, which offers customer support in Spanish, fall into this category. In this case, the Spanish-dominant and bilingual Hispanic internet user segments outperform the rest with a cognographic index of 134, meaning that they are 34% more engaged in consumer electronics compared to the average internet user.


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What Mobile Search Strategies Might Look Like In 2011

By Laurie Sullivan, MediaPost.


Members of the Millennial generation, ages 18 to 30, remain more likely to access the Internet wirelessly with a laptop or mobile phone, but it appears the market geared toward younger teens still needs to mature, according to a recent study from the Pew Internet & American Life Project (and a recent experience of mine).


Older Internet users are still more likely than younger generations to search for certain types of information online, which is a little surprising to me. In fact, 87% of U.S. adults using the Internet also rely on search engines.


About 59% of American adults go online wirelessly, either through their smartphones or through a wireless card in their laptop. Adults age 45 and younger are the most likely to connect to the Internet with a laptop, cell phone, or other internet-connected mobile device, as 82% of Millennials and 71% of Gen X connect that way. Only 9% of the G.I. Generation go online wirelessly.


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Grupo Nelson Joins LATISM (Latinos In Social Media) In First Virtual Book Drive

LATISM ADOPTS A LIBRARY


Download image NASHVILLE, Tenn., Dec. 20, 2010 /PRNewswire/ -- Grupo Nelson joins efforts with LATISM (http://latism.org/) to announce the first annual Virtual Book Drive as a way for members and supporters to unite nationally and work toward a common goal to give US Latinos, and Latino children in particular, access to books.

From December 20 to December 31st, 2010, Grupo Nelson and Latinos in Social Media ask you to nominate your favorite library via Twtpoll. We hope to reach our national goal of at least 500 books for a library our members choose.


Why does Latino literacy matter? Illiteracy is linked to nearly every major socioeconomic crisis today. Children who cannot read are statistically more likely as adults to suffer poor health, struggle in the job market, rely on government assistance, and find themselves in the criminal justice system.


With 1 out of 5 children in the country being Latinos and Latino educational levels reaching the point of a national crisis, it is imperative that we do something to promote reading and support the faltering library system. Our future as a culture and as a nation depends on it.


Education, and reading as an integral part of it, is the biggest challenge our community faces right now. We are making a call for our members to uphold our ideals of scholarship, leadership, and service and make a difference today.


Please nominate your favorite library here and tell us why it should win. The library with the most votes will get ALL books collected during our drive, courtesy of our partnering sponsors, publishers and authors, including Grupo Nelson, Raul Ramos y Sanchez, and many more. This list is growing by the minute and will be updated as it does. If you're an author or publisher and would like to participate or donate books, please contact info@latism.org


The winning library will be announced during the LATISM Twitter party on January 6th, 2011 [Three Kings Day]


#poll Our #LATISM Holiday Book Drive is now on! Please nominate your favorite library here http://twtpoll.com/46ssp5  


For additional information, please contact cduncan@thomasnelson.com  


Visit us today at http://www.tuvidahoy.com/  




SOURCE Grupo Nelson

Comcast seeking minority support

While pressure builds on federal regulators to render a decision on Comcast and NBC Universal's proposed joint venture, the two companies have been lining up support from minority groups to address one of the more sensitive issues about the transaction: diversity.

On Friday, Comcast and NBC U announced an agreement with African-American orgs the NAACP, the National Urban League and the National Action Network that's designed to boost hiring and representation, including a pledge to add four cable networks in which African-Americans have a majority or substantial ownership interest. At least two of the channels will be added in the first two years following the close of the transaction, with the remaining two over the next eight years. Overall, Comcast has pledged to add 10 independently owned channels, eight of which will be controlled or operated by minorities.


Those steps, however, are unlikely to appease longtime critics of the transaction, who have not only called such steps insufficient but also have warned the $30 billion deal would have an overall detrimental impact on the ability of independent channels to flourish. Comcast pledged such commitments last summer in advance of House and FCC public hearings on the deal.


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Hispanics are Important Mobile Marketing Targets

More than Eight in Ten Hispanic Adults Use a Cell Phone

Hispanics More Likely than other Cellular Users to Text Message

Hispanic Smartphone Growth Rate Outpaces that of Total Population

NEW YORK, Dec. 20, 2010 /PRNewswire/ -- Consumer and media research firm Scarborough Research issued an analysis which finds that cellular usage is increasing at a faster rate among Hispanics than it is among the total population. The analysis is derived from the company's Hispanic Multi-Market Study, which compiles information on lifestyles, technology adoption, demographics and media usage among adults age 18+ in 34 of the largest Hispanic markets in the U.S. Scarborough finds that the percentage of Hispanic adults who use a cellular phone grew 26 percent since 2005, versus 18 percent for all adults. Currently, cellular usage among Hispanics is on par with that of the general population as 82 percent of Hispanic adults use a cellular phone, versus 84 percent of total adults.

Hispanics are more likely than other cellular users to text message. Sixty-four percent of Hispanics who use a wireless phone text message, versus 56 percent of all cellular users. This group is also more likely than other cellular users to use their wireless device to:


Download music: 22 percent of Hispanic cellular users download or listen to music via their wireless device, versus 15 percent of all wireless users.
Play games: 19 percent of Hispanic cellular users play games on their wireless device, versus 15 percent of all wireless users.
Access social networking: 12 percent of Hispanic cellular users social network via their wireless device, versus 10 percent of all wireless users.


Additionally, the Hispanic smartphone growth rate is outpacing that of the total population. Nineteen percent of Hispanic adults currently live in a household that owns one or more smartphones – such as Blackberries or iPhones –versus five percent in 2005. Twenty-three percent of the general population currently owns these devices in their household, growing from nine percent in 2007.


"The rise of smartphones and apps is redefining mobile marketing," said Alisa Joseph, vice president of advertiser and marketing services, Scarborough Research. "As this industry continues its rapid evolution, the importance of Hispanics as mobile marketing targets will only continue to expand."


"In addition to knowledge about cellular feature usage and the types of devices being used by this consumer group, marketers could get more detailed by uncovering insights on how Hispanic cellular usage varies locally. For example, according to Scarborough, 96 percent of Hispanic adults in Atlanta use a wireless phone, versus 68 percent of those in Colorado Springs. So, clearly, understanding distinctions at the local level better informs strategy," Ms. Joseph continued.


SOURCE: Scarborough Research, Scarborough Hispanic Multi-Market Study, Release 1 2010 (Current Six Months)


About Scarborough Research
Scarborough Research (http://www.scarborough.com/, info@scarborough.com ) measures the lifestyle and shopping patterns, media behaviors and demographics of American consumers, and is considered the authority on local market research. Scarborough's core syndicated consumer insight studies in 77 Top-Tier Markets, its Multi-Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid-Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. (http://www.arbitron.com/ ) and The Nielsen Company (http://www.nielsen.com/ ).


SOURCE Scarborough Research

Five Unexpected Mobile Predictions For 2011

OK, I’m not the first or last exec to tell you where the mobile technology market is heading for 2011. What I do promise is to share some ideas on what will happen that no one expects.


First of all, let’s give it up for mobile content in 2010. Lots of money was finally made in a market that was looking for the next revenue boom since ringtones and premium SMS.


Mobile advertising went from hype to hyper-growth. Amazing what a Google/Apple bidding war will do. Beyond actual ad networks, mobile publishers had their best year to date with several mobile-specific properties even making the top risers of the Google Zeitgiest 2010.


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'Soy tu duena's' Success Reflects Growing Hispanic Audience

By Michael Schneider, Variety.

Two of the biggest stars of the fall TV season are Mexican thesps Fernando Colunga and Lucero.

Colunga and the single-named Lucero are the stars of "Soy tu duena," which is the most-watched telenovela on Univision in nearly 20 years.

"Soy tu duena" is a bona fide sensation, regularly popping up among the top 10 shows in any language among adults 18-49 and top five with adults 18-34.

The telenovela is a big part of the double-digit ratings growth Univision has seen this year, in sharp contrast to the perf of the Big Four English-lingo nets.

Univision's surge in young adult viewers is a sign of the nation's rapidly expanding Latino population, and network execs happily see it as a harbinger of growth trends to come.

Notably, "Soy tu duena" -- which means "I'm Your Owner" but is translated into English for marketing and possible remake purposes as "A Woman of Steel" -- is delivering more adults 18-34 viewers than any new English-language drama on the nets.


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www.lojaoda25.com.br Enters Brazilian Market

Differentiated Mix and Internal Logistics Set Company Apart


The e-commerce company positions itself as a differentiated shopping channel offering traditional product categories along with less-marketed items on the Web, such as 'retro' sound equipment and evangelical fashion, plus ease of delivery, the result of internal logistics investments

SAO PAULO, Dec. 13, 2010 -- Any similarity between Lojao da 25 (www.lojaoda25.com.br) and the famous street Rua 25 de Marco, located near the center of Sao Paulo, would be mere coincidence if it were not for the competitive prices and the variety of above-average products offered on the site. Other than this, there is nothing else about the new e-commerce site that looks like the downtown business with its hundreds of stores.


The company definitely does not want to be the e-commerce version of the business on Rua 25 de Marco. Lojao da 25 is a Web-based shopping channel built to run e-commerce in Brazil, and, in the future, in Latin America, using leading-edge technology and differentiated processes for managing purchases, logistics, marketing and sales. Its portfolio of products includes major brands in the widest variety of categories to satisfy the range of customer preferences as far as variety, quality, cost-benefit, and ease and comfort in making and receiving purchases. The name Lojao da 25 conveys to the customer the idea of variety at a good price, and without leaving home. The founders even saw the market initially making the analogy with the famous downtown Sao Paulo business district, but addressed the potential "barrier" by using it as an opportunity to bet on every benefit the site has to offer consumers.


Integrated services, internal logistics and continuous traffic growth


With all departments located in one place – executive administration, commerce, finance, marketing, communications and logistics – Lojao da 25 hopes to win out in synergy, ease of understanding and delivery of merchandise. A lean team, hence, multidisciplinary, manages stock, storage, arrival and departure of products, and oversees the merchandise distribution handled by TGA Logistica (www.tgalogistica.com.br), the exclusive logistics operator of the virtual store that set up a 2,000 square meter warehouse with 9 meters of headroom and 1,500 pallet capacity at the operation's facility. This arrangement makes it possible for products sold on the site to be delivered the same day or within 24 hours in the greater Sao Paulo area.


An average 25 thousand unique visitors that has been growing by up to 42% a month, even before the site's launch in the media, can be considered pretty significant. Using a product mix strategy focused on categories, until then ignored by the major players, the virtual store is now selling throughout nearly the entire country, mostly among women in the B and C class, a majority of them from the Southeastern region. The company intends to create a democratic relationship that recognizes diversity. It is the client who determines how the best product mix will be created and offered.


About lojaoda25.com.br
http://www.lojaoda25.com.br/ is the web-based project built to operate e-commerce in Brazil, and, in the future, in Latin America, using leading-edge technology and differentiated processes for managing purchases, logistics, marketing and sales. Its portfolio of products includes major brands in the widest variety of categories in order to satisfy the range of customer preferences as far as variety, quality, cost-benefit, and ease and comfort in making and receiving purchases.




SOURCE Lojao da 25

MyCotorra.com Launches New Daily Deal Site in Miami Targeting the Local US Hispanic Market

Miami’s new daily deal site, www.myCotorra.com, announces its arrival to the local internet-based community offering businesses and consumers an alternative to how they buy sell and give back.


Miami, FL, December 14, 2010 --(PR.com)-- As a new form of advertising emerges, a new US Hispanic daily deal site launches and promises its “flock” (a colloquial reference to large number of people) a great deal every day. As a new form of advertising emerges, the consumer is offered an amazing deal on local products and services that are only available for 24 hours at http://www.mycotorra.com/ (myCotorra: a colloquial Hispanic reference to someone who repeats and spreads the word, as in word of mouth marketing).


MyCotorra.com plans to take the daily deal experience to a new level by offering their “flock” deals in their very own back yard, and offering them a platform where they can give back to their community while also getting a “good deal.”


myCotorra.com promises that it knows their audience and what they want. With their Hispanic flair, deals will be relevant and exciting and this is what will make them different and successful. “Too many competitor daily deal site deals are spread out over the city and the deals become not relevant to the consumer,” says Alice Roque, Sales and Marketing Manager for MyCotorra. “MyCotorra’s target, the local, Hispanic influenced, community minded and family oriented consumer is different than the average on-line daily deal consumer and therefore has different interests. Instead of a limousine rental for a night out on the town, myCotorra.com will offer a limo deal for a daughters 15’s (“quinices: colloquial term for a Hispanic girl’s coming of age party”).


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Marketing Strategies for Hispanics Formulated by Everybody's Phone Company

Hispanics, the fastest growing population of Texas, has been targeted by Everybody’s Phone Company, Inc. (EVPH). The company has come out with new advertising strategies and has made available pre-paid home phone service packages.


Hispanics account for nearly 36 percent of the Texas population. There are roughly 8.5 million Hispanics in Texas due to the influx of immigrants to the gateway to South America and also births of Hispanics. The importance of Hispanic consumers has been recognized by the advertising and retail community at large.


Entire teams at McDonalds, Walmart, Kohl's Department Stores, GM and AT&T (News - Alert) have been created for capitalizing the growing spending power of Hispanic-Americans. Teams at these huge organizations are totally devoted to create market strategies to target Hispanics. Specialized packages and billing plans are also being created by EVPH. The needs of the nation's fastest growing population are kept in mind while creating the packages and plans.


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Groupon Latino?

By Lee Vann, MediaPost.


Last week, Groupon turned down a $6 billion bid from Google. The enormous offer -- and the fact that Groupon declined it -- highlights the vast size and potential of local online markets. It also inspired me to take a look at who's best positioned to reach the local Hispanic online market.
The success of Groupon and other local online advertising companies will surely inspire entrepreneurs looking grab a piece of the $1.5 billion that Ad Age reports was invested in local Hispanic media in 2008.


A local online advertising business like Groupon requires two key ingredients: a critical mass of local consumers and the ability to sell to local advertisers. Those looking to tackle the local Hispanic online market should combine these ingredients with a deep understanding of the nuances of Hispanic purchasing habits and online behavior. The following is an overview of some companies that are positioned to make a run at the local Hispanic online market.


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NetStairs® Releases Live in 30 Seconds™ with Instant Chat.

FORT LAUDERDALE, FLORIDA--(PRBUZZ-Press Release Newswire) - (December 8th, 2010) - NetStairs.com®, Inc., the one-stop-shop intelligent digital media delivery enabler, announced today the launching of its Live in 30 Seconds (L30) broadcast technology with integrated text chat for mass audiences.


"Live in 30 Seconds pioneered by NetStairs and powered by Akamai Technologies Content Delivery Network [CDN] has just got even better”, said Ahmad Moradi PhD, CEO of NetStairs.com, Inc. “Delivering live broadcasts coupled with integrated instant text chat capabilities will enable broadcasters to invigorate their on line live events.. Founded on a single URL address, L30 provides a new paradigm in Standard and HD Live feed. Those who demand volume for masses, L30 with instant text chat could easily deliver an integrated experience on the go without a user registration. Audiences simply click on a single URL, type in a user nickname (could even be anonymous) and join in. It is a simple and invaluable feature for the TV networks, concert promoters and live event planners”, he continued.


ABOUT NETSTAIRS.COM INC.
NetStairs® is the intelligent digital media delivery one-stop-shop enabler ™. The company builds digital media infrastructures and platforms for global brands. From our inception, we have combined science, art & technology into a showcase of solutions founded on our intelligent media delivery algorithms with a focus on interactive, live, on demand, streaming, download, and podcast, protocols. In March 2000, we started with our Cybermercial® video email followed by pioneering IV8® - the world's first intelligent media middleware delivery system. Today, the company offers a wide array of cloud or closed Managed Hosted Solutions (MHS) known as IaaS and PaaS. All platforms are wrapped with CMS agnostic WEB 2.0 / 3.0 sought solutions and built on CDN delivery serving digital media market.


NetStairs’ team of highly specialized creative, 3D designers, programmers, and core engineers has delivered a wide array of turnkey projects. Globally, we serve ad agencies, brand managers, publishers, TV stations, broadcasters, content suppliers, event planners, and enterprises.


March 2010 marked NetStairs'® 10th anniversary. As an intelligent media delivery enabler™ with the collaboration of our technology partners such as Akamai®, Adobe®, Limelight Networks®, Microsoft®, Apple®, Real®, Google®, and other tier 1 cloud & data center suppliers, we empower our clients with the most seamless custom tailored turnkey projects. As a boutique firm with a creative vision and a proven track record, we back our claims with a history of deliverables. Meet and speak with our global team of experts online.


Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, government approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission.
NetStairs.com®, Inc.

Nielsen: Internet Access On Rise In Latin America

By Mark Walsh, MediaPost.

With Latin America suffering less from the global recession than North America or Europe, Internet access rates in the region have gained steadily in recent years, according to new data from Nielsen.


The research firm conducted a study that examined how the increased affluence of consumers in Latin America has affected media penetration rates -- focusing on four countries: Brazil, Chile, Colombia and Mexico. Chile came out on top in home Internet access, with 41% penetration in 2009 (the most recent year for which data is available), up from 35% the prior year. Computer ownership in Chile was also the highest among the four countries -- at 57%, up from 52% in 2008.


Brazil's Internet rate of 31% was well below Chile, but that figure reflects a significant increase from just 18% in 2008. Computer ownership also jumped in 2009, nearly doubling to 51% from 26% year-over-year. Internet penetration in Colombia was up five points to 29%, and in Mexico, it rose three points to 24%. PC ownership in Colombia was just 13% -- up from 9% -- while in Mexico it was 32%, a percentage point down from 33% in 2008.


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Time Warner Cable launches Hispanic tier in S.C.

By Mike Robuck, CedMagazine.com
Time Warner Cable has continued the rollout of its Hispanic digital tier with the recent addition of the programming in South Carolina .


Time Warner Cable has previously launched "El Paquetazo," which means "The Big Package," in some areas of California and New York City.


El Paquetazo features Spanish-language and English programming, including sports, movies, novelas, concerts, news, music and specials.


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Internet, Emerging Markets to Fuel Ad Growth in 2011

By Kristen Schweizer and Sarah Rabil, Bloomberg.


Dec. 6 (Bloomberg) -- Worldwide advertising spending will continue to recover next year, led by expanded Internet marketing and outlays in emerging economies, according to researchers ZenithOptimedia Group Ltd. and Magna Global.


Spending will increase 4.6 percent next year, after “surprisingly strong” 4.9 percent growth in 2010, said ZenithOptimedia, a company owned by Publicis Groupe SA that buys advertising for clients including drugmaker Sanofi-Aventis SA. Magna, which tracks ad sales not spending, projects 5.4 percent growth in 2011, following a 6.9 percent gain this year.


Web advertising is growing three times faster than the market as a whole, according to ZenithOptimedia. China will become the third-largest ad market behind the U.S. and Japan next year, displacing Germany, it said. While spending is recovering after the 2008 financial crisis, advertising growth is short of the “long-term trend rate of 6 percent,” London- based ZenithOptimedia said.


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Mobile Ad Boom: $2.9 Billion in 2014

By David Goetzl, MediaPost.


Ad revenues on mobile devices are set to soar over the next five years as smartphones spread and consumer attachment only grows. BIA/Kelsey projects that revenues came in at $491 million last year, and are headed toward $2.9 billion in 2014.


The projections include ad dollars generated from advertising attached to search queries, display advertising and messages slotted into text messaging.


Search advertising should grow the fastest over the five-year period, at a compound annual growth rate of 93%, notes BIA/Kelsey. Mobile display ads would be at 31% growth and text messaging at 20%.


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Coca-Cola's Vision for the Future Puts Multicultural at Its Core

Coca-Cola recently declared that, "multicultural consumers are our core focus." Multicultural consumers already account for 33 percent of Coca-Cola's U.S. volume, with the figure expected to reach 40% in ten years. Coke has embraced a year-round strategy of deep connection targeting multicultural consumers. Among Coca-Cola's most-powerful differentiators are the stories that only Coke can tell-and much of that content comes from multicultural customers-including from both social media and consumer-generated content. Beatriz R. Perez, Chief Marketing Officer, Coca-Cola, discussed key insights on how brand messages are crafted to address various multicultural segments and methods to build loyalty and measure success. 


Watch Beatriz Perez CMO of Coca Cola here

Citadel Media and Abacast Announce Comprehensive Online Sales and Marketing Agreement

NEW YORK, NY and CAMAS, WA--(Marketwire - December 2, 2010) - Citadel Media, a leader in network radio, and Abacast, a provider of streaming and monetization software and services to the radio industry, today announced a comprehensive online sales and marketing agreement. Citadel Media will provide advertising sales representation for over-the-air and in-stream inventory of select Abacast customers, creating an additional revenue source. The companies will jointly market Abacast's online radio software services to all U.S. terrestrial radio stations, including Citadel Media's portfolio of more than 4,000 affiliates. Additionally, the agreement will enable the use of barter for stations accessing Abacast's streaming and software capabilities, a key element in driving market adoption.


"Abacast offers a robust online radio platform and this opportunity will open multiple revenue channels for each of our companies as well as our affiliates," said John Rosso, President of Citadel Media. "This agreement will provide a significant benefit for us as consumers continue to increase consumption of digital radio content."


"Abacast is well positioned to take advantage of the changing radio market. We have a clear business model that doesn't conflict with our customers' businesses and allows us to provide the products and services that foster mutual prosperity," said Rob Green, CEO of Abacast. "By combining our software platform with Citadel's sales network, we feel we are creating a unique opportunity not only for our companies but the radio industry as a whole."


In addition to collaborating with Abacast on sales and marketing initiatives, Citadel Media will utilize Abacast's ad insertion, analytics, reporting and content delivery technologies to stream select network programs.


About Citadel Media
Citadel Media has 4,200 affiliate radio stations reaching more than 107 million listeners in the 12+ demographic each week. Programs and services include ABC News Radio, The Mark Levin Show, The Michael Baisden Show, The Huckabee Report, Imus in the Morning, The John Batchelor Show, Doug McIntyre's Red Eye Radio, MoneyTalk with Bob Brinker, The Larry Kudlow Show, Radio Perez with Perez Hilton, Kidd Kraddick in the Morning, Tom Kent and American Country Countdown with Kix Brooks. Other Citadel Media services include advanced digital media platforms with online interactive advertising, streaming audio and podcasts, ABC Sports Radio, syndicated music and talk programs including Flashback, format-specific ePREP, production libraries, eight 24-hour formats, including Scott Shannon's True Oldies Channel and ESPN Radio. Citadel Media en Español includes leading Spanish-language programming such as Conexión Thalia, Tu Vida Es Mi Vida con Maria Marín, and ESPN Deportes Radio. The network also has a digital partnership with Terra, a leader in Hispanic digital content.


About Abacast
Abacast is a digital radio service provider offering one of the most complete, integrated suites of streaming, advertising, and analytics services available from a single vendor. Abacast services drive digital advertising revenue, grow audiences, and deliver top-quality user experiences for the digital radio markets. Abacast was founded in 2000 and has successfully served hundreds of customers and hundreds of millions of consumers.

Leading With Digital

By Jose Villa, MediaPost.


As digital continues to turn the advertising world on its head, you've no doubt heard digital marketing evangelists talk about the need to "lead with digital." What they are typically referring to is 180-degree change away from the common marketing approach of starting with traditional marketing programs and then extending them to digital channels. The argument being that advertisers must fundamentally change their marketing strategies to align with new digital realities as digital media (including Web, social and mobile) takes a larger piece of consumers' media consumption pie and fundamentally changes how they interact with advertising.

There are numerous examples of marketers embracing this philosophy -- including extreme cases where marketers have completely forgone traditional channels in favor of digital or brands have hired digital agencies as their lead (or only) agency of record. Less extreme examples can be seen in the trend toward traditional creative -- TV and out-of-home for example -- that looks and feels increasingly like online banner / rich media ads, or the trend toward driving to the Web or mobile as the primary call-to-action on direct response offline campaigns.


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Hispanic Undercover Informants Put Their Lives at Risk for Immigration Status

An Original Production by Discovery En Español Takes Viewers Behind the Scenes, Exposing the Real and Dangerous Lives of Hispanic Undercover Informants

Miami, Florida, December 1st, 2010 – It is the winning formula of many of Hollywood’s motion pictures, the undercover agent, who risks it all to bring criminals to justice. These protagonists operate in secrecy, associating with dangerous elements in an effort to dismantle major criminal networks.


Informantes (Informants), an upcoming original production by Discovery en Español, premiering Sunday, December 12 at 9 PM E/P, delves into the real-life cases of Hispanic men and women who expose themselves to the dangers of this undercover world.


Secret informants have been a central component in the investigation and capture of many notorious criminals in the U.S. Nonetheless, in recent years it has become more common place to enlist Hispanics for this purpose. This ground breaking original gives a voice to these informants who gamble it all to obtain favorable immigration status in the U.S. Today, some of these same individuals claim that promises have not been honored, and in some cases are even facing deportation.


Through vivid testimonials and dramatizations, the documentary exposes the controversial stories of individuals who are living through this reality. The documentary also includes the opinions of government officials, immigration and DEA agents, lawyers and legislators to provide a balanced perspective to this growning practice and the issues that surround it. Some of leading cases that are featured include those of brother and sister Emilio and Analia Maya, Carla Deras and Ernesto Gamboa.


Emilio and Analía Maya are siblings who agreed to work as informants in order to formalize their immigration status, embedding themselves inside the dangerous world of human traffickers. After two years of service, they were detained and are currently facing possible deportation.
Carla Deras is facing a similar scenario. The work undertaken by this Salvadorian native allowed the dismantling of an important child trafficking ring. According to her declarations, she was to receive a visa in lieu of her services, one that never arrived.

One of the best known cases is that of Ernesto Gamboa, who worked with numerous government agencies. His involvement was central to the arrest of more than 90 individuals. After 14 years of service, he was sent to a detention center.

Informantes is an original production by Discovery en Español under the direction of Michela Giorelli, as executive producer and Irune Ariztoy, supervising producer, with the assistance of Pacha Films, under the direction of Guillermo Galdos and Luis del Valle


For Discovery en Español programming information, interactive games and more, viewers may log onto http://www.discoveryenespanol.com/.


About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit http://www.discoveryenespanol.com/.