It’s no wonder that so many people are finding great solace in the use of the internet, as there is virtually nothing you can’t find online. Whether you are in need of information, news, classified sales, or some entertainment to pass the time, you can find a wealth of sites online that have just what you need. In all actuality, there are many things the internet is beginning to replace, with several people finding the great convenience of the web to be more than amazing and nearing on stellar. Whether you are saving a great deal of gas by shopping online or just taking care of bills to save a frantic jaunt around town, the internet serves as a multi-functional tool that can quickly take the place of many things. If you think to yourself just “what are 10 things you can take before you take my internet”, you will find that you could do without a lot to ensure that the internet is still available.
1.Cable. When it comes to cable, there isn’t anything that is offered for the lower cost plans that you can’t find online. In fact, sites today offer instant television streams that allow you to have your shows on-demand. If it comes to the battle between your internet and your cable service, cable may be a bit shy on the competition.
2.Home phone. The landline phone is infamous in history as one of the most common and utilized methods for communication dating back several decades, however, with cell phones and the internet introduced into the communication arena, it is difficult to place the home phone on hiatus against these new technologies that can be mobile and also provide a great deal more flexibility and options.
3.Video games. The internet is a great hub for all that is video game related, with the option to play PC games that are offered on video game consoles. If you had to choose between video games or the internet, there is so much more to the internet that it quickly reigns supreme in the competition.
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Monday, November 29, 2010
Wednesday, November 24, 2010
Support our friends of InTrust Global Investments INDI Fund by voting on its project.
Please take a minute today to support an initiative that will make a big difference in the lives of indigenous people in Latin American and the Caribbean.
InTrust Global Investments’ INDI Fund initiative has been selected as one of three finalists for the Inter-American Development Bank’s first annual BeyondBanking Awards in the most Socially Responsible Investment (SRI) category.
InTrust Global Investments’ INDI Fund is the first project of its kind: an equity fund that bridges capital with strategic green projects through full and effective partnerships with indigenous peoples in the region. INDI Fund goes beyond microfinance and philanthropy – its aim is to engage and expand the growing entrepreneurial spirit amongst indigenous peoples by providing access to global markets through the sustainable generation of clean energy with the resources they already own or control.
The final stage of the competition is a public vote and I urge you to support the INDI Fund, a Mexican and US initiative.
To vote, please follow the following steps (before December 15th):
· Click here
· Sign in or register as a new user on the IDB website. Once you log in, scroll down the
list of nominees to the INDI Fund (the second to last) and click on “evaluate”.
list of nominees to the INDI Fund (the second to last) and click on “evaluate”.
· Choose the last star on the pop-up to give our project 10 out of 10 stars
* Note that if you give the same score to all three finalists, the votes will be cancelled
Please spread the word - your friends, family, and colleagues can make a huge difference.
Thanks for your support and have a Happy ThanksGiving!
Tuesday, November 23, 2010
Engaging Latinos – The Role Your Digital Strategy Should Play
By Gustavo Razzetti, ClickZ.
When planning their Hispanic digital strategy, many companies tend to use a three-phased approach:
1.Create a basic Spanish version of the website.
2.Full blast Spanish site in terms of content and functionality.
3.Develop specific Hispanic digital platforms.
The problem is that, as with many phased plans, if you don't see immediate results, chances are phase three will never come to happen. And that's truer of Hispanic online than any other marketing program.
Language cannot be the driver of your digital strategy nor can it be content by itself. Brands must understand Latino's realities and provide experiences that go beyond a "Spanish version."
Read full article
When planning their Hispanic digital strategy, many companies tend to use a three-phased approach:
1.Create a basic Spanish version of the website.
2.Full blast Spanish site in terms of content and functionality.
3.Develop specific Hispanic digital platforms.
The problem is that, as with many phased plans, if you don't see immediate results, chances are phase three will never come to happen. And that's truer of Hispanic online than any other marketing program.
Language cannot be the driver of your digital strategy nor can it be content by itself. Brands must understand Latino's realities and provide experiences that go beyond a "Spanish version."
Read full article
Monday, November 22, 2010
Courting Hispanic Customers With Texts and Web Sites en Español
By Tanzina Vega, The New York Times.
AS the Hispanic population in the United States continues to grow, major advertisers are seeking new ways to attract Hispanic customers. These advertisers are increasingly trying to deliver their message in Spanish through Web sites, special sites for mobile phones and texting campaigns.
“What we’re seeing is clients who are looking for growth outside their normal market, and often that market speaks a different language,” said Charles Whiteman, senior vice president of client services for the MotionPoint Corporation, a company that offers Web site translation services for marketers. “If we’re serious about targeting this consumer, this target market, we need to speak their language.”
The company, which translates Web site content into 34 languages, uses a combination of technology and humans for its translations. The technology allows the company to automatically update Web sites within 24 hours if any changes are made to the content, and provides companies with basic Web data on topics like the time users spend on a site and whether purchases increase after a change is made to the text on the page.
Read full article
AS the Hispanic population in the United States continues to grow, major advertisers are seeking new ways to attract Hispanic customers. These advertisers are increasingly trying to deliver their message in Spanish through Web sites, special sites for mobile phones and texting campaigns.
“What we’re seeing is clients who are looking for growth outside their normal market, and often that market speaks a different language,” said Charles Whiteman, senior vice president of client services for the MotionPoint Corporation, a company that offers Web site translation services for marketers. “If we’re serious about targeting this consumer, this target market, we need to speak their language.”
The company, which translates Web site content into 34 languages, uses a combination of technology and humans for its translations. The technology allows the company to automatically update Web sites within 24 hours if any changes are made to the content, and provides companies with basic Web data on topics like the time users spend on a site and whether purchases increase after a change is made to the text on the page.
Read full article
Thursday, November 18, 2010
Hoy and Descuento Libre Partner to Bring Web Discounts to Latino Communities With Oferta del Dia
CHICAGO, Nov. 18, 2010 /PRNewswire/ -- Hoy today announced a partnership with Descuento Libre to introduce "Oferta del Dia," a web-based daily discount opportunity for users through ViveloHoy.com. The offers are unique and relevant to Hispanics in the United States, particularly those in Chicago and Los Angeles.
"Our audience is always looking for engaging and relevant information they can use every day," said John Trainor, General Manager of Hoy Chicago. "Offering value through specific buying opportunities with attractive discounts is part of our effort to be the preferred media source for Hispanics in Chicago and Los Angeles. This is also great because it provides more opportunities for our advertisers to reach their goals."
DescuentoLibre.com is a social buying website dedicated to serving Latino and Hispanic communities by creating awareness of local economy and culture. Headquartered in Chicago, Descuento Libre has a presence in 22 major cities across the US.
"We are extremely excited about the launch of the first Latino-focused social buying site and our partnership with Hoy," said Derek Beckmann, CEO of Descuento Libre.
A new "Oferta del Dia" will be posted each day on ViveloHoy.com and in all Hoy publications.
About Hoy:
Hoy, is a media company that publishes two of the leading newspapers within Chicago and Los Angeles, Hoy and Fin de Semana have a national gross weekly distribution of 1.3 million copies. Hoy offers a wide array of media solutions including the only Spanish-language daily newspaper in Chicago and the largest Spanish-language circulation weekend vehicle in L.A. and Chicago as well as a diversified portfolio that includes online, mobile, out-of-home and digital signage. Hoy's mission is to inform, entertain and educate Hispanics with engaging, relevant content that help build successful lives, serve as an advocate and provide a link to Latino culture. For more information about Hoy visit http://www.vivelohoy.com/.
About Descuento Libre:
Descuento Libre serves the Latino community and those interested in experiencing Latino culture through great deals and promotions at a discount. Found in 22 major Latino populated cities across the United States and 54 cities in Mexico, our goal is to assist those who want to learn and experience the adventures, foods, and culture that the Latino community has to offer without spending too much. Founded on a Latino basis, we wouldn't present anything that we wouldn't want to experience. As a company out to expose and create an experience, we're always listening for new ideas; from new restaurants and spas to places to shop. Descuento Libre offers its website content both in English and Spanish to connect with different generations and groups of Latinos across the U.S. and Latin America at http://www.descuentolibre.com/.
SOURCE Descuento Libre
"Our audience is always looking for engaging and relevant information they can use every day," said John Trainor, General Manager of Hoy Chicago. "Offering value through specific buying opportunities with attractive discounts is part of our effort to be the preferred media source for Hispanics in Chicago and Los Angeles. This is also great because it provides more opportunities for our advertisers to reach their goals."
DescuentoLibre.com is a social buying website dedicated to serving Latino and Hispanic communities by creating awareness of local economy and culture. Headquartered in Chicago, Descuento Libre has a presence in 22 major cities across the US.
"We are extremely excited about the launch of the first Latino-focused social buying site and our partnership with Hoy," said Derek Beckmann, CEO of Descuento Libre.
A new "Oferta del Dia" will be posted each day on ViveloHoy.com and in all Hoy publications.
About Hoy:
Hoy, is a media company that publishes two of the leading newspapers within Chicago and Los Angeles, Hoy and Fin de Semana have a national gross weekly distribution of 1.3 million copies. Hoy offers a wide array of media solutions including the only Spanish-language daily newspaper in Chicago and the largest Spanish-language circulation weekend vehicle in L.A. and Chicago as well as a diversified portfolio that includes online, mobile, out-of-home and digital signage. Hoy's mission is to inform, entertain and educate Hispanics with engaging, relevant content that help build successful lives, serve as an advocate and provide a link to Latino culture. For more information about Hoy visit http://www.vivelohoy.com/.
About Descuento Libre:
Descuento Libre serves the Latino community and those interested in experiencing Latino culture through great deals and promotions at a discount. Found in 22 major Latino populated cities across the United States and 54 cities in Mexico, our goal is to assist those who want to learn and experience the adventures, foods, and culture that the Latino community has to offer without spending too much. Founded on a Latino basis, we wouldn't present anything that we wouldn't want to experience. As a company out to expose and create an experience, we're always listening for new ideas; from new restaurants and spas to places to shop. Descuento Libre offers its website content both in English and Spanish to connect with different generations and groups of Latinos across the U.S. and Latin America at http://www.descuentolibre.com/.
SOURCE Descuento Libre
Wednesday, November 17, 2010
U.S. Online Hispanic Consumers More Likely to Have Positive Association With Advertising Than Non-Hispanics Online
comScore to Host Complimentary Webinar, 'A Closer Look at the U.S. Hispanic Online Audience'
Download image RESTON, Va., Nov. 17, 2010 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising. The study found that U.S. online Hispanic consumers' sentiment towards, and response to, advertising often varies significantly from Non-Hispanic online consumers, providing critically important insights for brands looking to reach and engage this dynamic consumer segment. These findings among others will be presented by comScore chief research officer Josh Chasin in a live, complimentary webinar, A Closer Look at the U.S. Hispanic Online Audience, on Thursday, November 18. For more details and to register, please visit:
https://www1.gotomeeting.com/register/454994185
"The U.S. Hispanic online marketplace is a fast growing and potentially lucrative sector that marketers cannot ignore," said Josh Chasin, comScore chief research officer. "Online Hispanics are younger and more acculturated than their offline counterparts and they are quite receptive to advertising when it is sufficiently engaging. What's especially interesting is that engagement with advertising has more to do with narrative elements and storytelling than it does with actually running the advertisement in Spanish."
U.S. Hispanics Online More Receptive to Advertising than Non-Hispanics Online
A look at U.S. online Hispanic consumer sentiment and engagement with advertising revealed often dramatic differences when compared with Non-Hispanic online consumers. U.S. Hispanics were more likely to find advertisements enjoyable and entertaining than their Non-Hispanic counterparts. Specifically, 48 percent of U.S. Hispanic consumers expect advertising to be entertaining and 31 percent enjoy watching advertisements, compared to 39 percent and 19 percent of Non-Hispanics. Hispanics were also more likely to recall advertising, with 35 percent stating they remembered advertised products when shopping, compared to 22 percent of Non-Hispanics. Advertising was also more likely to influence Hispanic consumers' product decisions when buying for their children with 30 percent stating that advertising helped them choose products to buy for their children, compared to 15 percent of Non-Hispanics.
Read full article
Download image RESTON, Va., Nov. 17, 2010 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising. The study found that U.S. online Hispanic consumers' sentiment towards, and response to, advertising often varies significantly from Non-Hispanic online consumers, providing critically important insights for brands looking to reach and engage this dynamic consumer segment. These findings among others will be presented by comScore chief research officer Josh Chasin in a live, complimentary webinar, A Closer Look at the U.S. Hispanic Online Audience, on Thursday, November 18. For more details and to register, please visit:
https://www1.gotomeeting.com/register/454994185
"The U.S. Hispanic online marketplace is a fast growing and potentially lucrative sector that marketers cannot ignore," said Josh Chasin, comScore chief research officer. "Online Hispanics are younger and more acculturated than their offline counterparts and they are quite receptive to advertising when it is sufficiently engaging. What's especially interesting is that engagement with advertising has more to do with narrative elements and storytelling than it does with actually running the advertisement in Spanish."
U.S. Hispanics Online More Receptive to Advertising than Non-Hispanics Online
A look at U.S. online Hispanic consumer sentiment and engagement with advertising revealed often dramatic differences when compared with Non-Hispanic online consumers. U.S. Hispanics were more likely to find advertisements enjoyable and entertaining than their Non-Hispanic counterparts. Specifically, 48 percent of U.S. Hispanic consumers expect advertising to be entertaining and 31 percent enjoy watching advertisements, compared to 39 percent and 19 percent of Non-Hispanics. Hispanics were also more likely to recall advertising, with 35 percent stating they remembered advertised products when shopping, compared to 22 percent of Non-Hispanics. Advertising was also more likely to influence Hispanic consumers' product decisions when buying for their children with 30 percent stating that advertising helped them choose products to buy for their children, compared to 15 percent of Non-Hispanics.
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Time Warner Cable Desert Cities Launches Hispanic-Targeted Digital Video Package
'El Paquetazo' Gives Customers the Best Hispanic Video Package Available
PALM DESERT, Calif., Nov. 16, 2010 /PRNewswire/ -- Today, Time Warner Cable Desert Cities announced the launch of El Paquetazo – the video package of all packages – to its customers in the Coachella Valley, Banning and the Morongo Basin. El Paquetazo combines the "best of two worlds," the top Spanish-language channels and highly rated English-language networks all for the low promotional price of just $29.99 per month.
El Paquetazo enhances current offerings by providing customers with over 185 Spanish-language and English-language networks for the whole family including:
•Spanish-language broadcast channels: Univision, Telefutura, and Telemundo
•Childrens Programming: Cartoon Network, Boomerang, Sorpresa, Nicktoons, and Disney Channel
•Sports: ESPN, ESPN2, ESPN Deportes, AYM Sports, GOLTV, Fox Soccer Channel, Fox Deportes
•Movies: Cine Latino, De Pelicula, Venemovies, Fox Movie Channel
•Music and Videos: Mun2, Video Rola, Bandamax, MTV2, VH1
•Thousands of hours of free On Demand programming
•Popular English-language channels: ABC, CBS, NBC, Fox, Animal Planet, Investigation Discovery.
•Latin American Channels: Sur Peru, CentroAmerica TV, Ecuavisa, TV Chile, TV Columbia, TV Venezuela, Caracol Internacional
"With the launch of El Paquetazo, Time Warner Cable is meeting the entertainment needs of our multi-generational, Hispanic community by offering them convenience and choice all for an amazing low price," said Kathi Jacobs, Time Warner Cable Public Affairs Director.
About Time Warner Cable:
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at http://www.timewarnercable.com/, http://www.twcbc.com/ and http://www.twcmediasales.com/.
SOURCE Time Warner Cable
PALM DESERT, Calif., Nov. 16, 2010 /PRNewswire/ -- Today, Time Warner Cable Desert Cities announced the launch of El Paquetazo – the video package of all packages – to its customers in the Coachella Valley, Banning and the Morongo Basin. El Paquetazo combines the "best of two worlds," the top Spanish-language channels and highly rated English-language networks all for the low promotional price of just $29.99 per month.
El Paquetazo enhances current offerings by providing customers with over 185 Spanish-language and English-language networks for the whole family including:
•Spanish-language broadcast channels: Univision, Telefutura, and Telemundo
•Childrens Programming: Cartoon Network, Boomerang, Sorpresa, Nicktoons, and Disney Channel
•Sports: ESPN, ESPN2, ESPN Deportes, AYM Sports, GOLTV, Fox Soccer Channel, Fox Deportes
•Movies: Cine Latino, De Pelicula, Venemovies, Fox Movie Channel
•Music and Videos: Mun2, Video Rola, Bandamax, MTV2, VH1
•Thousands of hours of free On Demand programming
•Popular English-language channels: ABC, CBS, NBC, Fox, Animal Planet, Investigation Discovery.
•Latin American Channels: Sur Peru, CentroAmerica TV, Ecuavisa, TV Chile, TV Columbia, TV Venezuela, Caracol Internacional
"With the launch of El Paquetazo, Time Warner Cable is meeting the entertainment needs of our multi-generational, Hispanic community by offering them convenience and choice all for an amazing low price," said Kathi Jacobs, Time Warner Cable Public Affairs Director.
About Time Warner Cable:
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at http://www.timewarnercable.com/, http://www.twcbc.com/ and http://www.twcmediasales.com/.
SOURCE Time Warner Cable
Monday, November 15, 2010
$5 Billion Mobile Advertising Market in 2015
By George Winslow -- Broadcasting & Cable
Mobile advertising specialist Smaato is predicting that the U.S. mobile advertising market will hit $797.6 million in 2010 and grow to $1.24 billion in 2011. By 2015, the company is projecting a $5 billion mobile ad spend.
"Mobile is a conversation that all DDB clients want to have now," noted Jeff Swystun CCO, DDB Worldwide. "We believe that mobile can be an integral component of a larger campaign as long as it works to connected people with people, not just people with brands."
Read full article
Mobile advertising specialist Smaato is predicting that the U.S. mobile advertising market will hit $797.6 million in 2010 and grow to $1.24 billion in 2011. By 2015, the company is projecting a $5 billion mobile ad spend.
"Mobile is a conversation that all DDB clients want to have now," noted Jeff Swystun CCO, DDB Worldwide. "We believe that mobile can be an integral component of a larger campaign as long as it works to connected people with people, not just people with brands."
Read full article
Friday, November 12, 2010
Five Things Mark Lopez Should Do At Google
By Lee Vann, MediaPost.
Last week, Google made a really smart move and hired Mark Lopez to head its U.S. Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt that the U.S. Hispanic online market had finally come of age. By hiring one of us to spearhead its Hispanic efforts, the Internet giant has officially recognized the importance of the Hispanic market.
During the past 10 years, I have often reflected on the opportunity that Google was missing in the Hispanic market. Google enjoys unprecedented reach and proprietary insights about the U.S. Hispanic online market that I am sure Mark will leverage to the benefit of both marketers and Google.
According to comScore Media Metrix, in January 2010, Google was the most popular online property among Hispanics, reaching 18.5 million of them or 78% of the U.S. Hispanic online market. What's more, Google's partnerships with popular Spanish-language websites such as Univision, AOL Latino, Terra and Starmedia firmly embed them into the browsers of Hispanics. Millions of Hispanics interact with Google's products and services every day, giving Google access to insights about their unique online behavior.
Read full article
Last week, Google made a really smart move and hired Mark Lopez to head its U.S. Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt that the U.S. Hispanic online market had finally come of age. By hiring one of us to spearhead its Hispanic efforts, the Internet giant has officially recognized the importance of the Hispanic market.
During the past 10 years, I have often reflected on the opportunity that Google was missing in the Hispanic market. Google enjoys unprecedented reach and proprietary insights about the U.S. Hispanic online market that I am sure Mark will leverage to the benefit of both marketers and Google.
According to comScore Media Metrix, in January 2010, Google was the most popular online property among Hispanics, reaching 18.5 million of them or 78% of the U.S. Hispanic online market. What's more, Google's partnerships with popular Spanish-language websites such as Univision, AOL Latino, Terra and Starmedia firmly embed them into the browsers of Hispanics. Millions of Hispanics interact with Google's products and services every day, giving Google access to insights about their unique online behavior.
Read full article
Thursday, November 11, 2010
Discovery Networks International Names Luis Silberwasser Executive Vice President and Chief Content Officer
- Silberwasser to Lead New International Production and Development Unit -
November 10, 2010 – Silver Spring, Md. – Discovery Networks International (DNI) today announced the creation of a new production and development unit across the division that will focus on developing global content for Discovery’s portfolio of networks in more than 180 countries worldwide. The newly formed creative unit will be led by Luis Silberwasser, newly appointed Executive Vice President and Chief Content Officer. The announcement was made today by Mark Hollinger, President and Chief Executive Officer, Discovery Networks International, to whom Silberwasser will report.
“Throughout his time at Discovery, Luis has demonstrated a consistent level of creativity, strategic leadership and collaboration. In this new role, he will drive innovation by further strengthening our global portfolio of networks and increasing our global programming initiatives,” said Hollinger.
Discovery is the world’s most widely distributed non-fiction media brand reaching more than 180 countries, averaging between six and eight channels in those markets, including Discovery Channel, Animal Planet, Discovery Science, ID: Investigation Discovery and TLC. In addition, Discovery offers leading regional channel brands such as Discovery Kids in Latin America, DMAX in Germany and QUEST in the UK.
“Discovery has a tremendous global distribution platform with a strong creative culture. This new International Production and Development team will provide an enhanced foundation to fortify our brands and increase audience share by developing original international content, great storytelling and compelling characters,” Hollinger added.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Networks International distributes 21 international brands, reaching one billion cumulative subscribers with programming available in more than 40 languages. For more information please visit http://www.discoverycommunications.com/.
November 10, 2010 – Silver Spring, Md. – Discovery Networks International (DNI) today announced the creation of a new production and development unit across the division that will focus on developing global content for Discovery’s portfolio of networks in more than 180 countries worldwide. The newly formed creative unit will be led by Luis Silberwasser, newly appointed Executive Vice President and Chief Content Officer. The announcement was made today by Mark Hollinger, President and Chief Executive Officer, Discovery Networks International, to whom Silberwasser will report.
“Throughout his time at Discovery, Luis has demonstrated a consistent level of creativity, strategic leadership and collaboration. In this new role, he will drive innovation by further strengthening our global portfolio of networks and increasing our global programming initiatives,” said Hollinger.
Discovery is the world’s most widely distributed non-fiction media brand reaching more than 180 countries, averaging between six and eight channels in those markets, including Discovery Channel, Animal Planet, Discovery Science, ID: Investigation Discovery and TLC. In addition, Discovery offers leading regional channel brands such as Discovery Kids in Latin America, DMAX in Germany and QUEST in the UK.
“Discovery has a tremendous global distribution platform with a strong creative culture. This new International Production and Development team will provide an enhanced foundation to fortify our brands and increase audience share by developing original international content, great storytelling and compelling characters,” Hollinger added.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Networks International distributes 21 international brands, reaching one billion cumulative subscribers with programming available in more than 40 languages. For more information please visit http://www.discoverycommunications.com/.
Wednesday, November 10, 2010
Univision Interactive Media Hosts Univision's Official Website for the 11th Annual Latin GRAMMY Awards Telecast
Expanded Online and Mobile Coverage Before, During and After the Event Available at http://www.univisionmusica.com/
NEW YORK – November 10, 2010 –Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, announced today that once again, it is providing Hispanic music fans with the network’s official website for the 11th Annual Latin GRAMMY® Awards telecast. Available online and on mobile at http://www.univisionmusica.com/, the site features continuous, unique coverage of the November 11th event, including behind-the-scenes specials and exclusives from Latin GRAMMY® nominees and performers.
“Our music site is already uniquely engaging Hispanic music fans with hundreds of artist pages, the latest releases across genres, exclusive photos, a song lyrics tool, music videos, new original programming, and access to listen to more than 40 Univision Radio stations,” said Kevin Conroy, president, Univision Interactive Media. “With its comprehensive coverage of this extremely popular event, our music site is providing Hispanics with all-access interactivity to their favorite Latin GRAMMY®-nominated artists, behind-the-scenes content not seen on-air, and more social media coverage than ever before.”
Leading up to the event, UnivisionMusica.com is connecting fans to their favorite Latin GRAMMY®-nominated artists through:
· Tú Preguntas (You Ask), where fans pose questions for their favorite artists to answer throughout Latin GRAMMY® week. Participating artists include Nelly Furtado, Jenni Rivera, Chino y Nacho, Aleks Syntek, Recodo, Prince Royce, Shaíla Dúrcal, Angélica Vale, Gilberto Santa Rosa and Kany García, among others;
· An exclusive online performance by nominee Prince Royce, as part of Univision In Studio — a series of intimate, originally produced music sessions with top artists and up-and-coming performers;
· Video blog by nominee Tito El Bambino, where users can suggest the topics he blogs on;
· For the first time ever, fans can download songs from Latin GRAMMY®-nominated artists with one-click access to iTunes artist pages;
· In-depth profile, interviews and video of 2010 Latin Person of the Year Plácido Domingo;
· Social networking profiles on Mi Página, including Latin GRAMMY®-nominated artists Nelly Furtado, Juan Luis Guerra, Enrique Iglesias, Jenni Rivera and more; and
· Extensive nominee profiles and interviews not shown on TV.
During the show, fans will receive breaking news, photos and alerts directly from the event on UnivisionMusica.com. Plus, social media fans will get real-time UnivisionMusica.com updates on:
· Mi Página www.mipagina.univision.com/lgrammy,
· Fórums http://musica.univision.com/comunidad,
· Facebook www.facebook.com/UnivisionMusica, and
· Twitter www.twitter.com/UnivisionMusica.
Immediately after the event, fans can see the winners list online or on their mobile phones and relive the best moments of the night online or on the Univision Video App for Smartphones. Plus, they will vote in the ever popular green carpet feature for most elegant and most extravagant.
The 11th Annual Latin GRAMMY® Awards will air live November 11th on the Univision Network from 8–11 p.m. ET/PT (7 p.m. Central), directly from the Mandalay Bay Events Center in Las Vegas.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. owns and operates a network of 18 national and 70 local online and mobile sites, including Univision.com, the country’s leading Spanish-language online publisher that features comprehensive entertainment, news and information, and that continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision Móvil, a longstanding industry-leader serving the ever-growing mobile Hispanic segment with unique, relevant mobile products and services, as well as exclusive on-the-go integrations with top Univision shows; and Univision Partner Group, a specialized advertising and publisher network comprised of high quality Spanish-language publishers. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net/.
Movistar Chile receives Frost & Sullivan Best Practices Award
The Company received the 2010 Chile Mobile Services Market Share Leadership Award
Download image SAO PAULO, Nov. 9, 2010 /PRNewswire/ -- Movistar Chile has been presented with the prestigious Frost & Sullivan Chile Market Share Leadership Award in the Mobile Services Markets as a result of a recent and rigorous research process. Based on the findings of this Best Practices research, this award recognizes Movistar's accomplishments in the Chilean market.
Movistar is the market leader in the Chilean mobile services market and has managed to maintain its position for over many years. The company has been successful in leveraging its position as a fixed-telephony company, offering fixed-mobile telephony packages and recently Wi-Fi fixed broadband together with mobile broadband. In 2009, the company led the market both in terms of subscribers and revenues, with a share of more than 40%.
For the Market Share Leadership Award, Frost & Sullivan used several criteria to benchmark Movistar's performance against key competitors, analysing the main drivers that allowed the company to reach the top position in the market. One very important aspect was the continued investment in 3G network expansion, as a strategy to increase mobile data services revenues. Movistar has little opportunities to further penetrate the market by acquiring new clients, as it already shows a very high penetration level. In 2009, the company invested nearly $200.0 million, mainly in 3G network expansion, which helped the company to increase revenues, to leverage ARPU and to pave loyalty with existing clients through mobile data services.
The company has also been successful in leveraging its position as a fixed-telephony company, offering fixed-mobile telephony packages and recently Wi-Fi fixed broadband together with mobile broadband. In Chile, Movistar is the leader not only in the mobile market, but also in fixed telephony services, a position that gives the company a strong opportunity to benefit from fixed-mobile services convergence. The unification process of its fixed (Telefonica CTC) and mobile operations (Movistar) constitutes a strong movement towards convergence, both in the internet and the telephony market, not to mention all cost-reduction and operational efficiencies resulting from the organizational synergy.
"All of these actions are helping Movistar to capture opportunities with the fixed-mobile convergence trend in Chile, and is reflected in its subscriber and revenue market leadership in the country," explains Jose Roberto Mavignier, industry manager for Frost & Sullivan's Information & Communication Technologies practice in Latin America.
Movistar's strong portfolio of devices, combined with the value-added services provided also contributed significantly to a competitive offer when compared to its most important competitors in the market. These factors play a paramount role in terms of solidifying perception of diversity and innovation for clients, stimulating consumption and impacting ARPU.
Movistar will be receiving the award during the 2010 Frost & Sullivan Latin America Best Practices Excellence Banquet, to be held December 2nd, at the Renaissance Hotel in Sao Paulo, Brazil.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com/.
About Movistar Chile
Movistar counts with nearly 250,000 employees that work in 13 Latin America countries to offer services to over 200 million clients. In Chile, the company offers mobile, fixed, broadband and TV services, sharing the Movistar commercial brand for every segment. The group counts with nearly 10 million clients, 6,000 employees and generates annual revenues of approximately $2 billion.
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Tuesday, November 9, 2010
Top Ten Ways Being Online Saves You Money
High-speed Internet can save consumers nearly $8,000 a year
Broadband offers significant potential savings on housing, food and clothing
WASHINGTON, Nov. 9, 2010 /PRNewswire/ -- American consumers can save $7,707 a year by having access to and using high-speed broadband Internet, the Internet Innovation Alliance (IIA) announced today. The cost savings are detailed in a financial analysis titled, "The Real Cost of the Digital Divide," by Nicholas J. Delgado, certified financial planner and principal of Chicago-based wealth management firm Dignitas.
"As the economy continues to struggle toward a recovery and unemployment hovers near an all-time high, millions of Americans are desperate to make ends meet," said Delgado. "A critical step in shutting down debt and developing smart financial habits is getting online."
According to "The Real Cost of the Digital Divide," after factoring in the average annual cost of a home broadband connection – $490(1)– the typical American family could save more than $7,200 per year on essentials like housing, food, clothing and basics like entertainment and travel through discounts and sales only available to online consumers. The following savings are based on the average U.S. household income before taxes of $62,857(2).
Read full article
Monday, November 8, 2010
Adsmarket Group Member, Adsmarket LATAM, Acquires Ergos Media in Mexico
Adsmarket LATAM, a fast-growing performance company in Spain, Portugal and Latin America, recently acquired Ergos Media, the online media network leader in Mexico with strong presence in the whole Latin America. Ergos has developed 3 platforms to serve advertisers' needs: BlinkDR, an ad network with strong performance element, Adverlatin, the first affiliate network in the region, and Premium, the branding division offering video and rich media products.
"Joining the Adsmarket Group will enrich our offering to our clients in the region and globally, enabling Ergos to benefit from the know-how and technology that Adsmarket Group brings, for the purpose of building the first performance-based online marketing company in Latin America," said Ulises Vazques, CEO and founder of Ergos.
In 2009, Adsmarket Group marked the LATAM territory as the next growing market and opened the Adsmarket LATAM offices, located in Madrid. "Our vision is becoming the major performance player in Latin America and Spain while targeting Mexico and Brazil as the two main markets in Latin and Central America for 2011," says Jose Luis Valdivielso, Adsmarket LATAM CEO and a member of Adsmarket Group management, "The addition of Ergos to the group is a natural step in increasing our presence in Latin America and we are proud to have the privilege of doing so with Ulises, who brings with him a rich and long experience in the online industry."
The Latin American market size is estimated at 200 MM users in the whole region, 30.6 MM in Mexico and 75.9 MM in Brazil. Latin America is an exciting market, with online advertising spend anticipated to more than double in the next four years, growing from $2 billion in 2010 to $4.2 billion in 2014*.
"Following the successful operation of Adsmarket LATAM and its impressive growth, we are making the next step towards building the first performance company to have a significant activity both in Europe and in South America," states Ofer Druker, CEO of Adsmarket Group.
*Sources: AMIPCI, Internet World Stats and The Global Intelligence Report, by eMarketer
About Adsmarket Group
Adsmarket Group is one of the leading international online marketing firms in Europe with a growing presence in both the North and South American Markets. With a wide range of online marketing expertise and integrated technologies, Adsmarket Group provides a comprehensive online marketing solution, including display advertising, a performance-based affiliate management platform and network, search marketing, and alternative payment solutions.
Adsmarket offers its customers and partners end-to-end management of their online marketing activity to ensure cost-effective, controlled and high-quality results.
Adsmarket brands include Adsmarket, a performance-based affiliate network, XTEND a display ad-network, and Matomy, a provider of alternative payment solutions.
Adsmarket Group is a privately held company with around 160 employees. For more information please visit http://www.adsmarketgroup.com/
"Joining the Adsmarket Group will enrich our offering to our clients in the region and globally, enabling Ergos to benefit from the know-how and technology that Adsmarket Group brings, for the purpose of building the first performance-based online marketing company in Latin America," said Ulises Vazques, CEO and founder of Ergos.
In 2009, Adsmarket Group marked the LATAM territory as the next growing market and opened the Adsmarket LATAM offices, located in Madrid. "Our vision is becoming the major performance player in Latin America and Spain while targeting Mexico and Brazil as the two main markets in Latin and Central America for 2011," says Jose Luis Valdivielso, Adsmarket LATAM CEO and a member of Adsmarket Group management, "The addition of Ergos to the group is a natural step in increasing our presence in Latin America and we are proud to have the privilege of doing so with Ulises, who brings with him a rich and long experience in the online industry."
The Latin American market size is estimated at 200 MM users in the whole region, 30.6 MM in Mexico and 75.9 MM in Brazil. Latin America is an exciting market, with online advertising spend anticipated to more than double in the next four years, growing from $2 billion in 2010 to $4.2 billion in 2014*.
"Following the successful operation of Adsmarket LATAM and its impressive growth, we are making the next step towards building the first performance company to have a significant activity both in Europe and in South America," states Ofer Druker, CEO of Adsmarket Group.
*Sources: AMIPCI, Internet World Stats and The Global Intelligence Report, by eMarketer
About Adsmarket Group
Adsmarket Group is one of the leading international online marketing firms in Europe with a growing presence in both the North and South American Markets. With a wide range of online marketing expertise and integrated technologies, Adsmarket Group provides a comprehensive online marketing solution, including display advertising, a performance-based affiliate management platform and network, search marketing, and alternative payment solutions.
Adsmarket offers its customers and partners end-to-end management of their online marketing activity to ensure cost-effective, controlled and high-quality results.
Adsmarket brands include Adsmarket, a performance-based affiliate network, XTEND a display ad-network, and Matomy, a provider of alternative payment solutions.
Adsmarket Group is a privately held company with around 160 employees. For more information please visit http://www.adsmarketgroup.com/
Friday, November 5, 2010
MetroPCS to Launch Metro USA Nationwide Coverage
DALLAS, Nov. 4, 2010 /PRNewswire-HISPANIC PR WIRE/ -- MetroPCS Communications, Inc. (NYSE: PCS) announced its subscribers will be able to use their MetroPCS service in areas covering more than 90% of the U.S. population with the introduction of its Metro USA(SM) nationwide service that launches today. MetroPCS customers can begin to enjoy unlimited talk, text and Web services wherever they go in the nation on their existing MetroPCS service plan.
"Metro USA is yet another key milestone for our company as we have expanded nearly everywhere where our customers may use their service in the majority of the United States," said Roger Linquist, chairman, president and CEO of MetroPCS. "Our customers already benefit from the affordability, flexibility and predictability of our Wireless for All(SM) service, and now they can use their wireless services nearly anywhere they go in the nation. Consumers demand a better experience with more value without being tethered to an annual contract, which is why we expect the addition of Metro USA, at no additional cost, to make our wireless services more attractive."
MetroPCS' Wireless for All unlimited plans range from $40 to $60 per month, including applicable taxes and regulatory fees, and the company has a full portfolio of handsets ranging from smartphones, messaging devices and feature handsets for every budget and lifestyle. Additionally, MetroPCS enables consumers to do more with 4G services with new service plans launched in Dallas/Fort Worth, Detroit, Las Vegas, Los Angeles and Philadelphia.
For more information about Metro USA, the 4G network, Wireless for All plans and devices, please visit http://www.metropcs.com/.
About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. (NYSE: PCS) is a provider of unlimited wireless communications service for a flat-rate with no annual contract. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served and has access to licenses covering a population of approximately 146 million people in many of the largest metropolitan areas in the United States. As of September 30, 2010, MetroPCS had over 7.9 million subscribers. For more information please visit http://www.metropcs.com/.
Forward-Looking Statements
Except for the historical information contained herein, this press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. These statements, including those pertaining to 4G LTE Services and networks, availability of service and customer acceptance of MetroPCS' services, are subject to risks and uncertainties and are based upon MetroPCS management's experience in the industry, as well as its perceptions of historical trends, current conditions, expected future developments and other factors management believes are appropriate under the circumstances as of the date of this press release unless specified as of some earlier date. A fuller description of these risks can be found in MetroPCS Communications, Inc.'s annual and quarterly filings with the Securities and Exchange Commission. Actual financial results,
performance or results of operations may differ materially from forward-looking statements expressed in this release.
MetroPCS related brands, product names, company names, trademarks, service marks, images, symbols, copyrighted material, and other intellectual property are the exclusive properties of MetroPCS Wireless, Inc. and its subsidiaries, parent companies, and affiliates. Copyright ©2010 MetroPCS Wireless, Inc.
SOURCE MetroPCS Communications, Inc.
"Metro USA is yet another key milestone for our company as we have expanded nearly everywhere where our customers may use their service in the majority of the United States," said Roger Linquist, chairman, president and CEO of MetroPCS. "Our customers already benefit from the affordability, flexibility and predictability of our Wireless for All(SM) service, and now they can use their wireless services nearly anywhere they go in the nation. Consumers demand a better experience with more value without being tethered to an annual contract, which is why we expect the addition of Metro USA, at no additional cost, to make our wireless services more attractive."
MetroPCS' Wireless for All unlimited plans range from $40 to $60 per month, including applicable taxes and regulatory fees, and the company has a full portfolio of handsets ranging from smartphones, messaging devices and feature handsets for every budget and lifestyle. Additionally, MetroPCS enables consumers to do more with 4G services with new service plans launched in Dallas/Fort Worth, Detroit, Las Vegas, Los Angeles and Philadelphia.
For more information about Metro USA, the 4G network, Wireless for All plans and devices, please visit http://www.metropcs.com/.
About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. (NYSE: PCS) is a provider of unlimited wireless communications service for a flat-rate with no annual contract. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served and has access to licenses covering a population of approximately 146 million people in many of the largest metropolitan areas in the United States. As of September 30, 2010, MetroPCS had over 7.9 million subscribers. For more information please visit http://www.metropcs.com/.
Forward-Looking Statements
Except for the historical information contained herein, this press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. These statements, including those pertaining to 4G LTE Services and networks, availability of service and customer acceptance of MetroPCS' services, are subject to risks and uncertainties and are based upon MetroPCS management's experience in the industry, as well as its perceptions of historical trends, current conditions, expected future developments and other factors management believes are appropriate under the circumstances as of the date of this press release unless specified as of some earlier date. A fuller description of these risks can be found in MetroPCS Communications, Inc.'s annual and quarterly filings with the Securities and Exchange Commission. Actual financial results,
performance or results of operations may differ materially from forward-looking statements expressed in this release.
MetroPCS related brands, product names, company names, trademarks, service marks, images, symbols, copyrighted material, and other intellectual property are the exclusive properties of MetroPCS Wireless, Inc. and its subsidiaries, parent companies, and affiliates. Copyright ©2010 MetroPCS Wireless, Inc.
SOURCE MetroPCS Communications, Inc.
Wednesday, November 3, 2010
Univision Interactive Media's Mobile Sites Go Live On Mia’s Platform
MIA’s Publisher & AdFactory Platforms to Support Mobile Site Publishing and Advertising for Univision Interactive Media
New York, NY, November 2, 2010 -- Leading mobile solutions provider MIA International announced today that all of the mobile sites for Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the premier Spanish-language media company in the U.S., are now live on its Publisher Platform. Univision Interactive Media and MIA partnered to re-launch Univision.com’s network of mobile sites and to deliver mobile advertising on these sites via MIA’s proprietary ad serving and campaign management tool, AdFactory.
Using MIA’s versatile mobile site development platform to manage its sites in-house, Univision Interactive Media has launched the main Univision.com mobile site, new national mobile sites including Noticias (News), Entretenimiento (Entertainment) and Juegos (Games), and site specials such as “Delicioso” (Delicious), “Mira Quién Baila” (Look Who's Dancing) and Bicentenario (Bicentennial). In addition, the team has launched nearly half of the 70 local TV and Radio station sites planned for this year.
“MIA is very excited to be working with Univision Interactive Media as its mobile platform partner. Univision has a very strong position in the U.S. mobile market and has excellent editorial properties that cater for the Hispanic market,” said Richard Mergler, USA CEO, MIA International.
“The MIA platform gives Univision the ability to create multiple sites and maintains a uniformity of delivery and user experience across ALL of the network's sites,” continued Mergler.
Kevin Conroy, president, Univision Interactive Media said: “Mobile continues to be a central focus of our overall strategy, and a big area of growth for us. Our mobile sites have generated very strong traffic and engagement among Hispanics, with triple digit increases in visits and page views over the past year alone. With strong partners like MIA, we look forward to continuing to grow our penetration of the U.S. Hispanic mobile marketplace.”
Since the partnership began, MIA’s AdFactory has delivered all the mobile advertising campaigns from both Univision Interactive Media's internal Sales Department, as well as third party networks. Plus, AdFactory is also being used to deliver all display advertising across the various Univision apps, including the Univision Fútbol (Soccer) App and Univision Video App.
About MIA - http://www.miainternational.com/
MIA sets the global standard for mobile platform technology and innovation. It is a provider of proven technology that enables the successful delivery of mobile assets to all devices, across any network in any format. MIA technology delivers a superior customer experience, reduced costs and increased revenue to its clients.MIA was founded in 2003 delivering mobile internet solutions and now has over 1700 live sites operating across the globe. MIA works with leading carriers and media organisations around the world and enjoys longstanding customer partnerships.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. Univision Interactive Media, Inc. owns and operates a network of 18 national and 70 local online and mobile sites, including Univision.com, the country's leading Spanish-language online publisher that features comprehensive entertainment, news and information, and that continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision Móvil, a longstanding industry-leader serving the ever-growing mobile Hispanic segment with unique, relevant mobile products and services, as well as exclusive on-the-go integrations with top Univision shows; and Univision Partner Group, a specialized advertising and publisher network comprised of high quality Spanish-language publishers. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company's platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
New York, NY, November 2, 2010 -- Leading mobile solutions provider MIA International announced today that all of the mobile sites for Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the premier Spanish-language media company in the U.S., are now live on its Publisher Platform. Univision Interactive Media and MIA partnered to re-launch Univision.com’s network of mobile sites and to deliver mobile advertising on these sites via MIA’s proprietary ad serving and campaign management tool, AdFactory.
Using MIA’s versatile mobile site development platform to manage its sites in-house, Univision Interactive Media has launched the main Univision.com mobile site, new national mobile sites including Noticias (News), Entretenimiento (Entertainment) and Juegos (Games), and site specials such as “Delicioso” (Delicious), “Mira Quién Baila” (Look Who's Dancing) and Bicentenario (Bicentennial). In addition, the team has launched nearly half of the 70 local TV and Radio station sites planned for this year.
“MIA is very excited to be working with Univision Interactive Media as its mobile platform partner. Univision has a very strong position in the U.S. mobile market and has excellent editorial properties that cater for the Hispanic market,” said Richard Mergler, USA CEO, MIA International.
“The MIA platform gives Univision the ability to create multiple sites and maintains a uniformity of delivery and user experience across ALL of the network's sites,” continued Mergler.
Kevin Conroy, president, Univision Interactive Media said: “Mobile continues to be a central focus of our overall strategy, and a big area of growth for us. Our mobile sites have generated very strong traffic and engagement among Hispanics, with triple digit increases in visits and page views over the past year alone. With strong partners like MIA, we look forward to continuing to grow our penetration of the U.S. Hispanic mobile marketplace.”
Since the partnership began, MIA’s AdFactory has delivered all the mobile advertising campaigns from both Univision Interactive Media's internal Sales Department, as well as third party networks. Plus, AdFactory is also being used to deliver all display advertising across the various Univision apps, including the Univision Fútbol (Soccer) App and Univision Video App.
About MIA - http://www.miainternational.com/
MIA sets the global standard for mobile platform technology and innovation. It is a provider of proven technology that enables the successful delivery of mobile assets to all devices, across any network in any format. MIA technology delivers a superior customer experience, reduced costs and increased revenue to its clients.MIA was founded in 2003 delivering mobile internet solutions and now has over 1700 live sites operating across the globe. MIA works with leading carriers and media organisations around the world and enjoys longstanding customer partnerships.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. Univision Interactive Media, Inc. owns and operates a network of 18 national and 70 local online and mobile sites, including Univision.com, the country's leading Spanish-language online publisher that features comprehensive entertainment, news and information, and that continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision Móvil, a longstanding industry-leader serving the ever-growing mobile Hispanic segment with unique, relevant mobile products and services, as well as exclusive on-the-go integrations with top Univision shows; and Univision Partner Group, a specialized advertising and publisher network comprised of high quality Spanish-language publishers. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company's platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
Monday, November 1, 2010
Fox Networks and Cablevision Reach Agreement in Principle to Carry WNYW FOX5, WWOR My9, WTXF FOX29, FOX Deportes, FOX Business Network, and Nat Geo Wild.
Viewers to see Game 3 of Major League Baseball World Series and Sunday’s NFL on FOX with New York Jets against the Green Bay Packers
Fox Networks and Cablevision announced today that they have reached an agreement in principle for a new distribution agreement to provide more than 3 million households with programming from WNYW FOX5 and WWOR My9 in New York, WTXF FOX29 in Philadelphia, and the cable channels FOX Deportes, FOX Business Network, and Nat Geo WILD. The signals for all stations and cable channels were restored Saturday prior to the first pitch of World Series Game 3 on FOX.
Terms of the agreement were not disclosed.
Fox Networks Group, a primary operating unit of News Corporation (NASDAQ:NWS), consists of Fox Broadcasting Company (FOX), FOX Sports Media Group, the company’s national and regional cable programming services, FOX International Channels, and Fox Networks Engineering & Operations. These units produce, program and transmit much of America’s most popular entertainment, sports and information content via 37 owned-and-operated TV networks, video on demand and other media platforms. FOX is America’s most popular network; Fox Networks Group cable channels span FX, National Geographic Channel, Nat Geo WILD, Fox Movie Channel, FUEL TV, FSN and 19 regional cable sports networks, SPEED, Fox Soccer Channel, Fox Soccer Plus, Fox College Sports, FOX Deportes and Big Ten Network (co-venture with the Big Ten Conference); and FOX International Channels include 183 networks delivered in 35 languages across Latin America, Europe, Asia and Africa. The division also includes Fox Sports Enterprises, which manages interests in sports franchises and leading statistical information provider STATS, LLC.
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