Fox International Channels Launches the only 100 Percent Original, Spanish-Language Lifestyle Network

All-New Talent, Feed and Original Programming for US Hispanic Audiences

LOS ANGELES, JULY 29th, 2010 – As of this week and in response to growing demand from female Hispanic consumers, Fox International Channels launches an exclusive U.S. feed for its hit Latin American network, Utilísima, the only 24-hour, 100% original Spanish language lifestyle channel.


The network, currently carried by Dish Latino, Comcast, Cablevision, Time Warner, Charter and Verizon, has recently ramped up its original production, bringing in well-known talent from Mexico, Puerto Rico, Colombia, Venezuela and other countries.


Unique for its varied content, Utilísima covers a wide variety of genres, from cooking, arts and crafts, health and beauty, parenting, and home improvement; features well known personalities from all over Latin America and provides Hispanic women with instructional, easy to follow step-by-step guides in order to empower their lives and, in turn, make their family’s lives more pleasant.


“In Latin America, Utilísima is available in all markets, reaches more than 30 million households and continues to expand its loyal viewing audience. We are confident that Utilísima US will inspire similar passion from the burgeoning Hispanic population,” said Emiliano Saccone, EVP Global Content, Fox International Channels and Managing Editor, Fox Latin American Channels. “We’re glad to be the first channel to provide Latino viewers hundreds of hours of original Spanish language lifestyle programming, including some of the most popular television personalities in the business.”


As part of the US launch, Utilísima will roll out a new and improved programming grid for a very easy-to-navigate viewing experience.


“In our experience, advertisers crave unique offerings and content they can’t find elsewhere,” said Tom Maney, SVP, Advertising Sales, Fox Hispanic Media Group. “For that reason, we’re thrilled to be working with Utilísima US and bringing our key clients access to the elusive Hispanic female consumer.”


Original U.S. programming on Utilísima will include: “Design Shop,” with Mexican host Maggie Hegyi along with experts in the creation of unique home objects, “Beauty Plan,” hosted by Mexican soap opera star Manola Diez (“Decisiones”), which provides an array of tips to highlight and renovate women’s beauty styles; “Female Attitude,” hosted by Mexican actress Lisset Gutiérrez (“The Nanny,” “Amor en Custodia”) and designed to address issues of motherhood, children’s education, relationships, self-esteem conflicts, sexuality and more.


“Home Express,” starring Jackie Castañeda and Gabriela Paoli, specialists in crafts, cooking and veterinary skills, will provide simple and practical solutions to everyday household problems; "The Bakery," with Mexican actress Michelle Manterola (“Los caballeros las prefieren brutas”) along with four Mexican pastry chefs who teach their recipes step by step; "Seasoning with Lorena Garcia," the internationally acclaimed chef from Venezuela, who will treat a select group of guests to her delicious recipes, with the spicy touch of Latin American flavors; and “Men in the Kitchen” features a group of five male chefs who will teach us their best recipes using simple products most people already have in the home, among other new contents.


Mexican top chef Aquiles Chávez hosts "Aquiles' Touch" and shares his cooking secrets; "Puerto Rico Flavor" features Puerto Rican chefs Mario Pagán and Wilo Benet who take viewers on a journey through cuisine that combines Spanish, Indian and African traditions with the original essence of Puerto Rico; and the Cuban spirit gets closer with "My Cuba," featuring the best of Cuban cuisine with the special participation of ‘Cuban Banda Dúo’ from Santiago de Cuba.


In addition to the exclusive U.S. feed launch, the channel has a companion website - www.utilisima.com- featuring over 7,000 downloadable recipes from all over Latin America, 6,000 arts and crafts items, 30,000 health and beauty articles, 1,500 videos, 600 step-by-step painting in addition to helpful and educational tips ranging from sexual health to home improvement. The website, read by more than 2 million users every month, produces some 1,200 hours of original content across a wide variety of original shows and is dedicated to serving women’s needs and wants.


For more information on Utilísima and its programming, please visit http://www.utilisima.com/.


About Utilisima:
Created in 1996, Utilisima offers 24 hours of Spanish lifestyle programming especially oriented to women. Utilisima is one of the largest producers of Television and Internet Spanish lifestyle content producing over 1,200 hours every year. One of Latin America’s dominant entertainment destinations for women, Utilisima’s programming spans across Food, Arts & Crafts, Home Improvement, Health & Beauty and Parenting. As a unit of Fox International Channels since 2007, Utilisima is distributed across Latin America, United States, Canada, Spain, New Zealand and Australia.


About FOX International Channels:
FOX International Channels (FIC) is News Corporation’s (NYSE: NWS, NWS.A) international multi-media business. We develop, produce and distribute 183 wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 35 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 300 million subscribing households (875 million cumulative) worldwide. We also operate a global online advertising unit, .FOX (pronounced “dot-fox”) which specializes in online video and display, and four TV production houses. In operation since: August 14, 1993.

Cine Mexicano Launches New Website & On-Air Look

WEST PALM BEACH, Fla.--(BUSINESS WIRE)--Olympusat, the country’s market leader in the development and distribution of independent Spanish-language, faith and family, and emerging TV networks, launched today a new on-air look and website for its owned and operated network, Cine Mexicano. Cine Mexicano is the country’s top-rated and most popular Spanish-language movie channel featuring commercial-free world premieres of recent films produced exclusively for the network and starring Mexico’s most famous acting talent.


The network’s new website, http://www.cinemexicano.com/, offers a more sophisticated, user-friendly interactive multiplatform experience. Featuring an upgraded streaming video player, online visitors can instantly watch trailers and read reviews of the network’s exclusive films. Users can also access programming schedules and register to participate in surveys and contests or leave their own personal reviews of Cine Mexicano movies. The new Cine Mexicano website and on-air look aim to capture the spirit of Mexico with bold new graphics and brilliant shades of red and green.


“Since the launch of Cine Mexicano only four years ago, we’ve quickly become one of the most-watched Spanish-language TV networks in the U.S., and it’s because of our dedication to providing high-quality original programming to our viewers,” said Fernanda Merodio, Olympusat’s Director of Affiliate Sales & Marketing, Hispanic TV Networks. “These upgrades to our on-air look and website ensure that www.CineMexicano.com will become the premier online destination for Hispanic movie lovers.”


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CAB `Flashes' Hispanic-Based Cable Research To Industry

The Cabletelevision Advertising Bureau is offering advertising agencies and cable executives comprehensive information regarding the Hispanic cable marketplace via a computer flash drive.

The "Hispanic Facts in a Flash" computer drive features information on both the national and local Hispanic cable marketplace including audience growth, cable penetration trends, time spent viewing, and network and viewing profiles, according to Cynthia Perkins-Roberts, vice president of Diversity Marketing and Sales Development for the CAB.

"In the past, media executives could just split their buys between two Spanish-language broadcast networks," says Perkins-Roberts. "Today's complex and fast-changing environment requires an up to the moment understanding of market trends. Cable is an important and growing means of reaching Hispanics in this transforming marketplace."


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Maximum TV and Venevision International Films Deliver Popular Selection of Movies to US Hispanic Market Via the Internet at www.Maximum.TV

HOUSTON, July 27 /PRNewswire-HISPANIC PR WIRE/ -- Maximum TV, announced today that it is adding full-length, critically acclaimed movies to its already vast content offering. The announcement signals its partnership with Venevision International Films. Venevision offers a diverse selection of contemporary titles in various categories; action, suspense, romance, drama, comedy, etc.


"This announcement is exciting for a number of reasons" says Maximum TVs VP of Business Development & Content Acquisition JR deSouza. "Venevision offers a great selection of top performing Spanish language movies from countries like Chile, Mexico, Spain, Uruguay and Venezuela. Titles include "La Tregua", "Barras Bravas" and "El Callejon de Los Milagros", featuring stars like Selma Hayek and others. In addition to delivering top movies to US Hispanic consumers in an unprecedented accessible way, it enhances our services offering in a category we know to be very popular. It extends our leadership position and helps grow demand".


"Building familiarity with our natural Hispanic audience, over a medium they already use - the Internet - to watch content they like, movies, is a first step," said Manuel Avila, Venevision International Films Division Director. "We look forward to learning more about Internet based movie distribution, and expanding our presence in the market in partnership with MaximumTV."


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Latin American Unified Communications Solutions Market 2009

NEW YORK, July 26 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:


Latin American Unified Communications Solutions Market 2009
http://www.reportlinker.com/p0234519/Latin-American-Unified-Communications-Solutions-Market-2009.html 


This study covers the state of the Latin American unified communications market, analyzing drivers and restraints for growth, industry challenges, technology trends, pricing, distribution, demand and geographical trends. Afterwards, market growth for regional and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with detailed profiles of the key vendors in the industry. The base year is 2008 with forecasts running through 2014. Further, the total UC market is divided into eight applications including unified clients, videoconferencing end-points, IP telephony, and others. Detailed analysis of five Latin American subregions is included.


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Tribal DDB Latina Named Digital Marketing Agency for Volkswagen Latinoamerica

MIAMI, July 22 /PRNewswire/ -- Tribal DDB Latina, DDB Latina's digital-centric arm headquartered in Miami, announced today that it has won Volkswagen Latinoamerica's digital regional account.


As Volkswagen's Digital Marketing Agency for Latin America, Tribal DDB Latina will lead the creative development and management of the brand's digital platforms in 26 countries. Tribal DDB Latina won the business in a competitive pitch.


"Volkswagen is looking to strengthen its digital leadership position within the automotive industry by adopting an aggressive interactive marketing strategy at a global level," said Giselle Fiumara, Miami-based International Marketing Communications Manager at Volkswagen AG. "We have chosen Tribal DDB Latina because we know that it is the perfect partner to help us reach that goal in Latin America, and that the joint effort will contribute to Volkswagen's success in the region."


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US Hispanics Prefer English Media, Switch Easily between Languages

More than half of US Hispanics say they are most comfortable speaking Spanish, but a larger percentage prefer English-language broadcast, print and internet media and can switch easily between languages to get needed information, according to an Ipsos Omnibus study.
Some 52% of US Hispanics report speaking primarily Spanish at home, while 43% say they speak mostly English, the study found. Among Hispanics surveyed, the study found that regardless of language spoken at home, Hispanics overall take advantage of their bilingual abilities by using, accessing and enjoying media in both languages.


English-Language TV Dominates


More than half (54%) of Hispanics overall say they prefer to tune into an English-language TV program, the study found. Among these, older Hispanics are more likely to prefer English (61%), while 54% of 18-34-year-olds prefer English, and slightly more than half of Hispanics aged 35-54 (52%) prefer English.


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Chile’s Net Neutrality Statute: A Dangerous Experiment

By Jorge Bauermeister, Latino Internet Justice.


After reading several news articles regarding Chile’s net neutrality statute, I proceeded to track down the actual text of it for a careful review. My reaction was one of concern for our brothers down south. Chile has embarked on a very dangerous journey with the approval of this statute, and the FCC and U.S. Congress should pay careful attention to the results of this dangerous experiment.


Chile is among the first three Latin American nations with the largest uptake rate for broadband services. It has a total population of 16,601,707 (5,959,540 live in Santiago, the capital). As of December 2008, its internet penetration was 50.4%, but only 1,427,200 had broadband connections (fixed and mobile). Cisco, the broadband equipment manufacturer, “reported that Chile closed the year 2009 with a broadband penetration of 10.3 percent, a figure that positions the country in first place in Latin America.” The goal of the fixed and mobile broadband operators is to reach 17.1% by 2015.


With these abysmally low numbers it surprised me that Chile would proceed and enact a statute on such a new topic as net neutrality. The statute mirrors the FCC’s Open Internet Principles, but it goes even farther in authorizing the imposition of fines and penalties for violations of those principles. Assuming the legislation survives the legal challenges that will follow, it will bring problems to the Chilean consumer, and to the goal of ubiquitous broadband penetration.


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Whistlefritz Releases Cha, Cha, Cha: Colorful Collection of Songs Helps Kids Learn Spanish

WASHINGTON, July 22 /PRNewswire-HISPANIC PR WIRE/ -- Whistlefritz, producer of the popular Spanish for Beginners series of immersion DVDs and CDs for children, announces the release of Cha, Cha, Cha, a colorful collection of Spanish songs for kids. Performed by award-winning singer and songwriter Jorge Anaya, Cha, Cha, Cha is a lively mix of Latin rhythms, including bachata, samba, merengue and more!


Early childhood is the best time to learn Spanish, or any language. Research shows that exposure to a language during early childhood is ideal, as the neural pathways essential to language development become hardwired. In addition, the more senses a child engages in learning a language - hearing, sight, touch - the better. Whistlefritzs multi-sensory teaching approach inspires children not only to listen to songs, but also to interact with them - stomping their feet, clapping their hands, and scratching their bellies.


"At Whistlefritz, our goal is to inspire children to love language," said Heidi Stock, founder of Whistlefritz. "Our programs provide a lively, playful introduction to Spanish."


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Labor Council for Latin American Advancement (LCLAA) Calls Congress to Action Over Proposed FCC Internet Regulations

WASHINGTON, July 20 /PRNewswire-HISPANIC PR WIRE/ -- Today a group of 18 civil rights organizations submitted a letter to the leadership of the House and Senate Commerce Committees expressing their disappointment with FCC Chairman Julius Genachowskis proposal to regulate the Internet. These organizations are extremely troubled by the potential implications that the FCCs recent adoption of a Notice of Inquiry on broadband classification will have. As a result, the signers are calling on Congress to clarify the Commissions authority over the Internet with narrow, targeted legislation.


Classifying the Internet as a Title II service distracts from, and may ultimately undermine the pursuit of a National Broadband Plan, which would provide broadband access to every American. This will disproportionately impact those who are already lacking broadband access and will serve to increase the digital divide in America.


At a time when too many Americans lack access to the opportunities enabled by broadband, policies that expand broadband access must be a priority. Additional direction from Congress will provide clarity so investment, innovation and job creation in the broadband market can be maintained. The letters signers were encouraged by a June 18 letter from the AFL-CIO, NAACP, LULAC and other leading labor, environmental and civil rights organizations to Congressional leaders which called for congressional intervention.


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Televisa, NII to Battle America Movil After Auction

By Crayton Harrison


July 20 (Bloomberg) -- Grupo Televisa SA and partner NII Holdings Inc. are preparing to challenge America Movil SAB’s dominance of Mexico’s wireless market after the government concluded an auction of airwaves.


The auction of mobile-phone airwaves in the 1.7 gigahertz spectrum band ended yesterday, Federal Telecommunications Commission President Mony de Swaan said on his Twitter account. He didn’t say who had the highest bids in the auction.


Televisa, the world’s largest Spanish-language broadcaster, and NII will win one-third of the 90 megahertz of airwaves auctioned because they were the only participants qualified for that spectrum under rules that limit each company’s total holdings. NII said it will offer third-generation services such as high-speed Internet within 12 to 18 months after it receives the airwaves.


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Minority Entrepreneurs Advised To Focus On New Media

Minority communications entrepreneurs should be focusing on opportunities in new media, said FCC commissioners at a D.C. conference Monday, and the agency trio said they are willing to help.


The other side of that equation is that the opportunities in traditional media are on the wane, they suggested.
That came at a standing-room only Q&A with a majority of commissioners -- Robert McDowell, Meredith Attwell Baker and, via a sometimes hinky video link, Mignon Clyburn, at the Minority Media & Telecom Council's annual Access to Capital in Telecommunications Policy Conference in Washington Monday.


McDowell said the description of broadcasting as a car with four flat tires was a "good analogy" -- it had been characterized thusly by a questioner from the audience. He said there might be opportunities to buy stations, given lower valuations, but added that that was because revenues were in decline.


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Consumers in Brazil, Mexico Use Internet Differently

A digital divide still persists in Latin America, where 56% of metropolitan Brazilians and Mexicans are online. Understanding their differences in behavior and level of engagement is critical for marketers seeking an effective media allocation mix for Latin America.


Here are some highlights from a new Forrester Latin American Technographics survey of more than 6,000 urban consumers in the 12 largest metropolitan regions in Brazil and 10 in Mexico:


Broadband adoption is emerging but at different rates. While 45% of Brazilians -- 50 million metropolitan adults -- connect to the internet via broadband, Mexicans are adopting at a much slower rate of only 28%, or 16 million metropolitan consumers.


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Spanish-Language Marketing, English-Language Transaction

When marketing to U.S. Hispanics, companies typically find it most effective to reach their audience via Spanish-language campaigns. But through a recent match-back study, we discovered that even in those situations, the majority of Internet sales for these products were via the product’s English-language site rather than its Spanish-language site.


The impact of this is greater than you might think. Many retailers and marketers who create Hispanic campaigns judge the return on investment based only on sales via the Spanish-language site, without taking sales from the English-language site into account. As a result, they might be in the dark as to just how successful their U.S. Hispanic campaign really was and might abandon their Hispanic campaigns too soon.


Determined to find the most effective means of reaching Spanish-speaking audiences, we decided to use two of our branded products, the Ellezza beauty cream and the Xtreme Bra, as test products. For 18 months, we ran only Spanish-language television ads for these products but maintained English- and Spanish-language search marketing ads and Websites for them.


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Time Warner Cable Partners with League of United Latin American Citizens to Empower Latino Communities with Technology

NEW YORK & ALBUQUERQUE, N.M.--(BUSINESS WIRE)--Time Warner Cable and the League of United Latin American Citizens have partnered to expand broadband Internet technology training to underserved Latino communities throughout the United States. The three-year $200,000 grant by Time Warner Cable will support technology centers that provide training, technology and support services in Latino communities served by the company. Under the agreement, the centers will receive technology benefits such as a broad array of technology equipment including desktop computers, laser printers, high speed internet access, LCD projectors and technology curriculums.


The centers -- located in San Antonio, Texas; Kansas City, Missouri (existing); Waukesha, Wisconsin (existing); Charlotte, North Carolina, and Cincinnati, Ohio -- were selected by a National grant competition based on each site’s competitive progress, its level of need to better serve the local community and its innovative application of technology. The five centers will become a part of LULAC’s Empower Hispanic America with Technology Network -- that currently provides broadband access free of charge to 100,000 visitors annually.


“LULAC is delighted with the tremendous support and partnership developed with Time Warner Cable to bring the latest technologies to the Hispanic community,” said LULAC National President Rosa Rosales. “Studies have show time and time again that those with access to technology resources fare better in life than those that do not. With this funding, we will be able to provide to those who are in most need of these services.”


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Univisión tries to boost youth appeal

For the seventh year, the biggest stars in Hispanic television, movies, music and sports will descend on Miami for Univisión's Premios Juventud (Youth Awards) show, broadcasting live Thursday at 8 p.m.


For young viewers, the show is a pop-culture popularity contest, with appearances slated by Shakira, Pitbull and Disney Channel's Selena Gómez. For No. 1-rated Spanish-language U.S. television network Univisión, it rates as the prime opportunity to target the coveted 18-to-34 year-old Hispanic viewer bracket with ads from Dr Pepper, Burger King, Chevrolet and Verizon.


The network did not disclose how much advertising revenue it would rake in. But clearly, advertisers are hot to reach the fast-growing young Hispanic demographic.


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How to Connect With the Digital Latino

There is a tradition in cities, towns and villages across all of Latin America whereby people congregate to share in life, exchange news, pass chisme (gossip) and take part in the community. It all happens at a central place: La Plaza del Pueblo.


From children playing around the fountain and the abuelas planning the next church function to teens wanting to see and be seen and the men making deals over a beverage, there is a place for everyone in la plaza. It's an intrinsic part of Latino culture to socialize with neighbors and learn what's really happening in the world from one another. What they hear in the plaza has credibility. Information is trusted much more readily coming from within than from outsiders.


This is a tradition built over numerous generations. You can't take it away from them. The unspoken need for social interaction has become a part of every Latino, even when they live in a relatively plaza-less culture, such as the United States.


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MTV Latin America Announces Rock Icons The Smashing Pumpkins as First Confirmed Band for MTV World Stage Mexico

MEXICO CITY, July 13 /PRNewswire/ -- MTV Latin America announced today that rock icons, The Smashing Pumpkins, are set to perform at MTV World Stage Mexico. The international event will be taped on August 26th at the Auditorio Nacional in Mexico City. The show will air Friday, September 17th on MTV Latin America during Mexico's week long Bicentennial celebration. The show will also air on more than 64 MTV channels in over 155 territories around the globe, date to be confirmed. Additional performers and show details will be announced shortly.


MTV World Stage is a free ticket to some of the world's most exclusive concerts performed in unique locations around the world. Whether in Athens, Rome, London, Brazil, Mexico, Kula Lampur or Tokyo, every Friday night is "live music night" on MTV as fans in 155 countries are transported to front row seats somewhere in the world to experience their favorite recording artists. Since launching in 2009, the high definition series has featured dozens of international recording artists including Shakira, Lady Gaga, Katy Perry, Coldplay, Black Eyed Peas, Green Day, Gorillaz, Muse and Arctic Monkeys, among others.


"MTV World Stage is an incredible musical event that showcases the best international artists on a global scale," commented Jesus Lara, Senior Vice President, Music and Talent for MTV Networks Latin America and Tr3s. "Audiences in Mexico have shared a deep connection with The Smashing Pumpkins for many years, so we are extremely excited to have them join us at this event on this historic occasion. We are certain that their participation will deliver unforgettable moments and an incredible musical experience."


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Blacks, Hispanics Continue to Lead in Mobile Data Usage

Mobile internet and data usage is becoming more popular overall as smartphones proliferate and feature phones become more sophisticated, but not all adults are taking up the new habits at the same pace.


A May 2010 study from the Pew Internet & American Life Foundation found that non-Hispanic white adults are still the least likely group to own a mobile phone, at 80%, compared with 87% of black and Hispanic adults. And they’re doing less with the phones they have.


A majority of English-speaking Hispanic adults accessed the internet from their mobile phone, and nearly as many checked email. Black respondents were not far behind, but among whites only a third went online and 30% used email. This pattern was repeated across all mobile data activities studied.


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Discovery en Español premieres special, as part of the Bicentennial celebration for the independence of Colombia

On Sunday July 18th at 10 PM E/P, Discovery en Español revisits history with the premiere of “La ruta libertadora” (Road to Liberty), an original production full of adventure, geography, military strategy, and social impact. The documentary, narrated by the Colombian journalist Ramón Jimeno, follows a group of 300 Colombian riders on horseback convened by the government and the national armed forces, that during 20 days, journey through the 320 kilometers traveled by the liberating army of Simón Bolívar as part of his campaign to free “La Nueva Granada” (La Campaña Libertadora) from Spanish rule in 1819.


Just as that patriotic army did years ago, La ruta libertadora traverses the oriental plains of Colombia (llanos orientales), crossing the Andes to ascend into the mountain ranges that carry them into the frozen summit of the Páramo de Pisba. They later descend onto the stage where Simón Bolívar faced and finally defeated the Spanish army, at the battle of the Bridge of Boyacá (batalla del Puente de Boyacá).


This voyage is marked by inclement weather and a treacherous terrain that revives the historic events that occurred two centuries ago, revealing the mindset of the liberating army, how they triumphed over nature and military obstacles, and why they gave their lives in pursuit of liberty lead by Simón Bolívar.


La ruta libertadora: Sunday July 18th at 10 PM E/P - reviving historic moments as only Discovery en Español can.

Comcast/NBCU Pledge Diversity Channels

Despite one senator's efforts, Comcast continues to have no plans to divest its stake in Hulu if a joint venture with NBC Universal is completed. But looking to appeal to legislators, Comcast pledged to add eight independent TV networks -- four each controlled by African-American and Hispanic interests -- to its cable system, while creating a $20 million fund to assist minority entrepreneurs.
Sen. Herb Kohl (D-Wisc.) has asked that the joint venture sell its stake in Hulu within a year of the transaction closing, arguing that the merged company could stifle competition in the online video space.


Yet in a letter to Rep. Bobby Rush (D. Ill.) released Thursday, Comcast said that except for a Spanish-language local station in Los Angeles, "no additional divestiture of media assets is contemplated in connection with the NBCU transaction."


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MetaTube Enhances Users' Experience as Part of Website Redesign

Improved user-friendly format for sharing videos, photos and content, in Spanish and English.

LA JOLLA, CA., July 6 – Digital entertainment company Busca Corp. today announced the launch of its newly redesigned video and user-generated content website, http://www.metatube.com. The bilingual website combines a powerful video integration system with a redesigned navigation panel. MetaTube.com is uniquely able to provide brands direct exposure with online consumers in Latin America, Mexico, and with U.S. Hispanics.


"MetaTube.com users can upload videos straight from the website homepage and we added a category in which users can select to watch videos in high-definition,” said Ramon Toledo, CEO of Busca Corp. “We also redesigned the navigation panel, restructured the video integration and the video uploading system, all of which will contribute to higher traffic figures.”


The powerful redesign of MetaTube.com is part of an effort by Busca Corp. to better meet the demand for bilingual video and photo content. To continue to enhance users’ overall experience, MetaTube plans on offering social networking features.


About Busca Corp.
Busca Corp. develops community platforms for companies and helps brands exposure with online entertainment enthusiasts in Latin America, Mexico, and with U.S. Hispanics. Busca Corp. is headquartered in La Jolla, California with offices in Tijuana, Mexico City, and Santiago, Chile, For more information visit http://www.buscacorp.com or for media inquiries contact Richie Matthews of DIÁLOGO at richie@prdialogo.com.

Is The Hispanic Market Right For Your Brand?

Did you know that the US is the world’s second-largest Spanish-speaking country? It’s true. In fact, there are 46.3 million Hispanics in the US today, and 20 million of them use the internet. Are you targeting the Hispanic market with search? If not, perhaps it’s time you considered doing so.


Understanding the opportunity


Clearly, the US is undergoing a dramatic shift in demographics. Today, Hispanics represent the largest middle class group in the US, and over 88 percent have a household income of $50,000. Moreover, according to eMarketer, on average Hispanics spend more than 14 hours online a week. And a huge benefit for search marketers is that the cost of Spanish-language keywords is considerably lower than their English language counterparts. For instance, the average CPC for the term “credit cards” is $12.96, while the cost for the Spanish-language equivalent is just $1.96—almost 85 percent less!


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Consumer Reports and Univision Interactive Media Launch Effort to Provide More Purchasing Advice to Hispanic Community

YONKERS, NY, July 7 /PRNewswire-HISPANIC PR WIRE/ -- Consumer Reports and Univision Interactive Media, Inc., are announcing today a new venture that will provide Hispanic consumers with broader access to Consumer Reports' unbiased and objective buying advice through Univision.com.


The two organizations have agreed to offer all the content available on ConsumerReportsenEspanol.org through the popular Univision.com web site. Previously, only limited amounts of Consumer Reports content were available through Univision.com.


The collaboration brings together Consumer Reports, the most trusted name in product testing and reporting, and the digital division of the premier U.S. Spanish-language media company, Univision Communications Inc.


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Telefonica Chooses Verizon Global Wholesale for Domestic U.S. Wireless Service Delivery

NEW YORK, July 6 /PRNewswire-FirstCall/ -- Telefonica, one of the world's largest telecommunications companies in terms of market capitalization, will support its multinational customer requirements for wireless services in the U.S. with a "white label" service provided under contract with Verizon Global Wholesale.


"It's very gratifying to be selected by Telefonica for such an important element of its U.S. service offering," said Quintin Lew, senior vice president of marketing for Verizon Global Wholesale. "Our Mobility Solutions offering will provide strong support to Telefonica's strategy of fully supporting its domestic U.S. customers."


Telefonica serves more than 800 multinational corporation customers – many of which require services in the U.S. – through Telefonica Multinational Solutions. Under the terms of the mobility contract signed this week, Telefonica will manage and brand the wireless services it provides to its MNC customers in the U.S., as well as bundle the services with others it offers.


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Sacramento media mogul moves to pull plug on radio, TV stations.

Amador Bustos, a farmworker's son and Mexico native, built a Sacramento-based media empire that reached Spanish-speaking listeners around the nation through 28 radio and TV stations. It all came crashing down this week.


Bustos paid the awful price for making acquisitions just before the recession. The subsequent economic storm swamped his company and his dreams.


Bustos Media LLC – operator of radio and TV stations in California, Idaho, Oregon, Washington, Utah, Colorado and Wisconsin – on Wednesday filed an application with the Federal Communications Commission to transfer its licenses to NAP Broadcast Holdings, composed of Bustos' three lenders.


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Engaging Hispanic Businesses

B2B advertising has seen increased attention during the last few years, primarily resulting from the growth in digital marketing. Digital media, and specifically search engine marketing, have provided companies that sell products and services to businesses and professionals the opportunity to target their messages and offers to the right audience (usually the decision-maker or buyer) in the right industry (or companies) with a high level of precision.


With the growth in B2B advertising, one segment of the B2B market has been noticeably absent from the discussion: advertising to Hispanic-owned businesses (which I will refer to as simply Hispanic businesses). The topic of Hispanic businesses usually results in more questions than answers:


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Online Latin Dating Giant Leaps Into Latin Tour Arena. AmoLatina Shows the Best of the Best What's Up

MEDELLIN, Colombia, July 1 /PRNewswire/ -- The floor of Hotel Casa Victoria in the posh El Poblado district of Medellin is being swept of confetti and burst balloons, having been thoroughly kicked to Cumbia and Bachata beats by hundreds of festive single Colombianas and Norte Americanos seeking a romantic connection in this, Colombia's second largest city. The romantic soiree, staged by premier Latin Romance innovator AmoLatina.com, was by no means the first in this Mecca for connoisseurs of Latin women. But the outing is quickly emerging as the measure of success by which all other Romance Tours will be judged.


The event was attended by 25 men, some who had traveled from as far away as Australia, to dance, wine and dine several hundred local and available Medellin ladies. In addition, more than a hundred women journeyed from other Colombian cities as far away as Bogota in search of Amor. This first in an ongoing series of AmoLatina Romance Tours to Latin America garnered such attention that representatives from Playboy and Spanish language television giant Univision sent crews of ace reporters and cameras to cover the inaugural event. By all accounts they were not disappointed.


The group of men in Medellin at times seemed overwhelmed by the sheer volume of beautiful women who had been invited to participate in the romantic socials, held on back-to-back weekend afternoons during the tour. In the spring-like, sub-tropical climate, compliments abounded from the participants, such as "This is the trip of a lifetime" to "I'm going home and coming back on the first available flight." Indeed, numerous amorous connections were made among the participants with a surprising two wedding engagements recorded.


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