Google Lists Top 1,000 Sites On The Web & Then Lets You Advertise On Them

The Google AdWords blog announced new features for Google Ad Planner and AdWords content network today.


The big news is that Google publicly released a list of the top 1,000 sites by unique users as measured by Ad Planner. The list ranks sites based on category, unique visitors, reach and page views. Not only has Google come out with this list, but they are also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites.


To activate this filter in AdWords, go to your AdWords account and select “non Ad Planner 1000″ within the “category filters” section.


The top list lists facebook.com as the number one ranking site globally with 570,000,000,000 page views and 540,000,000 unique visitors. The list will be updated monthly and does not include adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites. Yes, Google removes some of their own sites.


Read full article

Tactical Air Defense Services Launches Spanish Language Website.

CARSON CITY, Nev., May 28 /PRNewswire-FirstCall/ -- Tactical Air Defense Services, Inc. (OTC Bulletin Board: TADF), an Aerospace/Defense Services contractor that offers air-combat training, aerial refueling, aircraft maintenance and training, disaster relief services, and other Aerospace/Defense services to the United States and Foreign militaries and agencies, is pleased to announce that it has launched a Spanish language version of its website, www.tads-usa.com/es in order to offer Aerospace/Defense Services to U.S. allied Latin American governments and militaries.


The last few years have been a period of increased regional conflict in Latin America due in large part to deepening political rivalries and the lucrative drug trade. Many Latin American countries are not properly equipped and trained, and have been unable to procure the required equipment and services from the U.S. Department of Defense. As a result, TADF has seen increased and unsolicited demand for its services to provide a range of aerial defense related services, and the launching of its website in the Spanish language is a pro-active measure by TADF to capture a portion of this demand.


Alexis C. Korybut, Chief Executive Officer of TADF, stated, "The launching of our website in Spanish is a first step towards capturing some of the defense related opportunities that are being presented to us in Latin America. We believe that Latin America is a potentially lucrative and expanding market for our services, and we intend to aggressively pursue those opportunities. Management of TADF has extensive experience in executing business in Latin America, and we are purposefully directing our skills and experience towards this effort."


Read full article

Already Active on Web, Online Hispanic Population Poised for Growth

Though Hispanic households have the lowest rate of Internet penetration in the US, the Internet is quickly becoming a mainstream medium for the group.


In 2014, eMarketer expects that 70% of the Hispanic population will be online, up from almost 60% in 2010. Thanks to a robust rate of growth within this general population, the online population will grow by nearly 10 million people between 2010 and 2014, to 39.2 million. As the results of the 2010 census are made public in early 2011, those figures may increase even more.


“This online population is young and thriving,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report “Hispanics Online: Demographics and Media Usage.” “They frequently use social media, message boards and sports sites.”


Read full article

Latinos in Information Sciences and Technology Association Applauds the 74 Members of Congress' Letter to the FCC

NEW YORK, May 26 /PRNewswire-USNewswire/ -- Today Latinos in Information Sciences and Technology Association (LISTA) President and CEO, Jose Marquez-Leon released the following statement in response to the May 24, 2010 letter to the Federal Communications Commission on the importance of broadband adoption and deployment over regulation:


"LISTA is pleased to see 74 members of Congress join together and speak with one voice on the importance of broadband technology to transform the communities where we live and work. Broadband technology can revitalize the Hispanic community – providing access to first class schools and job training for high-paying American jobs.


"Members of Congress have shown the Federal Communications Commission the importance of broadband – and the importance of focusing on policy goals before implementing net neutrality rules that threaten delay and deter broadband investment. We simply cannot afford to keep high-speed Internet out of reach from the communities with schools and businesses that need to be online.


Read full article

Former Univision Online and Galavisión President Javier Saralegui Joins Sí TV Board

LOS ANGELES--(BUSINESS WIRE)--Sí TV, the first and only English-language network for the Latino community, announced today that Javier Saralegui has joined its board. Saralegui served as president and chief operating officer of Univision Online and President of Galavisión for a combined 20 years.


Today’s announcement was made by Michael Schwimmer, Sí TV’s chief executive officer.


“Javier is a true industry pioneer both in cable and the internet. He built Univision Online from the ground up creating America’s number one Spanish-language site. Previously, under Javier’s leadership, Galavisión became the top Spanish-language network in cable. His passion and belief in the power of the Latino audience, combined with his unique insight and business acumen, make him a terrific addition to our board. I look forward to working closely with Javier and the rest of the board to build upon our growth and success to date.”


Read full article

NII Holdings Launches The Motorola i1, the First Push-To-Talk Android-Powered Smartphone in Latin America

RESTON, Va., May 26 /PRNewswire-FirstCall/ -- NII Holdings, Inc. (Nasdaq: NIHD) and Motorola, Inc (NYSE: MOT) today announced that Nextel Argentina, Nextel Brazil and Nextel Mexico will offer the Motorola i1, the first push-to-talk Android™ powered smartphone in Latin America. The Motorola i1 is a sleek and attractive touchscreen device that combines Nextel's industry-leading Push-to-Talk (PTT) service, DirectConnect, with premium phone features, including Wi-Fi® optimized browsing with a Nextel branded version of the new Opera Mini 5 browser, providing access to thousands of internet-based applications.


With the Motorola i1, users will be able to experience Android, which is based on an internet ecosystem that recalls the last 6 applications used with the touch of a button. As a result, Nextel subscribers can benefit from DirectConnect, while accessing countless applications and widgets available from the Android Market™ store, as well as other popular Google solutions such as search and Gmail.


The i1 comes preloaded with the popular Facebook® social network application, has a 5 megapixel camera with geo-tagging and panoramic capabilities, MP3 player, Swype™ text input technology, and 8GB of expandable memory.


Read full article

Discovery en Espanol's LOS GENERALES DEL FUTBOL Celebrates One of the Most Anticipated Sporting Events of the Year

MIAMI, May 25 /PRNewswire-HISPANIC PR WIRE/ -- Honor, courage, and a thirst for triumph are emotions that arise not only in soccer, but also on the battle field. The similarities don't end there, as the calculated formations employed in soccer are reminiscent of war maneuvers. Coaches and military generals often implement similar tactics with one objective in mind, to overtake their adversary.


The upcoming documentary, LOS GENERALES DEL FUTBOL, premiering on Sunday, June 6 at 9 PM E/P on Discovery en Espanol, explores the sport via the point of view of the ultimate strategists: the coaches. They, like Army Generals, prepare their men and plan every move as if preparing for combat.


The one hour special features four of the most acclaimed Latin American soccer coaches of all time: Carlos Salvador Bilardo, from Argentina; Francisco Maturana, from Colombia; Luiz Felipe Scolari, from Brazil; and Javier "el Vasco" Aguirre, from Mexico. Each shares his vision, style of play and tactical expertise, revealing how soccer resembles war. Through in-depth interviews and historical footage, viewers will get a behind the scenes look at the sport and relive some of the most memorable moments in soccer history.


Read full article

Reportlinker Adds BB-Reports - HDTV in Latin American Markets

NEW YORK, May 24 /PRNewswire/ --Reportlinker.com announces that a new market research report is available in its catalogue:


BB-Reports - HDTV in Latin American Markets (1Q 2010)
http://www.reportlinker.com/p0197877/BB-Reports---HDTV-in-Latin-American-Markets-1Q-2010.html



This report looks at present Latin American Pay TV and High Definition TV (HDTV) figures and trends and evaluates the future direction the market is taking. It includes primary research data, reliable statistics and forecasts to 2014 for 11 Latin American countries.


ABSTRACT
This report looks at present Latin American Pay TV and High Definition TV (HDTV) figures and trends and evaluates the future direction the market is taking. It includes primary research data, reliable statistics and forecasts to 2014 for 11 Latin American countries.


Read full article

Assessing the Cell Phone Challenge

The latest estimates of telephone coverage, released last week by the National Center for Health Statistics, found that 25% of households (and 23% of adults) in the second half of 2009 had no landline service and only cell phone service (just 2% of households had no telephone service of any type). For certain subgroups in the population, the numbers are considerably higher: 30% of Hispanics are cell-only, as are 49% of adults ages 25-29.


Yet pollsters and other survey researchers who use the telephone as the principal means of reaching potential respondents face a difficult decision as to whether to include cell phones in their samples. Doing so adds significantly to the cost and complexity of conducting surveys at a time when respondent cooperation is becoming increasingly difficult to obtain.


The following analysis updates and extends a previous Pew Research Center study of possible non-coverage bias in social and political surveys conducted by telephone. The study compares weighted estimates from landline samples to those obtained from combined samples of landline and cell respondents. Items selected include nearly all of the key indicators regularly tracked by the Pew Research Center for the People & the Press and the Pew Internet & American Life Project (e.g., presidential approval, party affiliation, internet use, broadband adoption, sending and receiving text messages on a cell phone), as well as a sampling of other timely indicators (e.g., agreement with the Tea Party, approval of health care reform, use of cell phones to play music).


Read full article

Announcing Google TV: TV meets web. Web meets TV.

If there’s one entertainment device that people know and love, it’s the television. In fact, 4 billion people across the world watch TV and the average American spends five hours per day in front of one*. Recently, however, an increasing amount of our entertainment experience is coming from our phones and computers. One reason is that these devices have something that the TV lacks: the web. With the web, finding and accessing interesting content is fast and often as easy as a search. But the web still lacks many of the great features and the high-quality viewing experience that the TV offers.


So that got us thinking...what if we helped people experience the best of TV and the best of the web in one seamless experience? Imagine turning on the TV and getting all the channels and shows you normally watch and all of the websites you browse all day — including your favorite video, music and photo sites. We’re excited to announce that we’ve done just that.


Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome built in, you can access all of your favorite websites and easily move between television and the web. This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the web. Your television is also no longer confined to showing just video. With the entire Internet in your living room, your TV becomes more than a TV — it can be a photo slideshow viewer, a gaming console, a music player and much more.


Read full article

Televisa Chooses Hipcricket de Mexico As Exclusive Mobile Marketing Platform Provider For Mexico and Latin America

MEXICO CITY & KIRKLAND, Wash.--(BUSINESS WIRE)--Groupo Televisa, the largest media company in the Spanish-speaking world, has chosen Hipcricket de Mexico as the exclusive mobile marketing platform provider for Mexico and Latin America. Named a pioneer and leader by influential associations and industry analysts, Hipcricket has conducted over 50,000 campaigns for such companies as Nestle, Macy’s and Arby’s.


Grupo Televisa S.A.B. has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct-to-home satellite services, cable television and telecommunication services, magazine publishing and publishing distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, the operation of a horizontal internet portal, and gaming.


In 2009, Hipcricket announced an international expansion beginning with a strategic partnership in Mexico that has brought the first comprehensive mobile marketing solution to that country's mobile operators, broadcast stations and brands.


Read full article

Fox News targets Latinos with new website

Fox News, which is owned by Rupert Murdoch's News Corp, said on Wednesday the new site FOX News Latino (http://www.foxnewslatino.com/) will provide original news and features focused exclusively on the Latino community.


The U.S. Latino population is one of the fastest growing, accounting for around 15.4 percent of the population in 2008, up from 12.5 percent in 2000, according to Pew Research. As that population grows, marketers are spending more of their advertising dollars with Hispanic media outlets.


"About a third of the country is going to be of Latino heritage by 2050 and we thought it was time to launch a site with more of a focus," said Michael Clemente, Fox News' senior vice president of news editorial.


Read full article

Aflac Unveils New Spanish-Language Website

COLUMBUS, Ga., May 19 /PRNewswire-FirstCall/ -- Aflac, the company that pays policyholders cash fast when they are sick or hurt is unveiling a new interactive Spanish-language Website to inform Hispanic consumers in a culturally relevant way about how Aflac is different from other types of insurance.


On the heels of winning a coveted Webby Award for its English-language aflac.com, the company's new site, Aflacenespanol.com, provides in-depth information in Spanish for consumers and employers. It helps potential customers understand Aflac and how voluntary insurance policies can be beneficial to anyone's financial planning. For business owners who prefer Spanish, the new site provides easily accessible information about how employers can offer Aflac at no additional cost to the company. Visitors will also find Aflac's latest Spanish-language commercials.


"As the leading brand in our industry, we want people to get to know Aflac in the language they find most comfortable," Danny Fleishman, Aflac's vice president of Corporate Sponsorship and Emerging Markets says. "We are committed to providing an experience for Spanish-speaking consumers, business owners and prospective agents that is just as informative and engaging as our English-language site."


Read full article

Upfronts: ESPN Gets Into the Game

Although ESPN has for several years made presentations during the annual television upfront week, it does not consider itself a typical entertainment network, forgoing announcements like “ESPN has picked up 12 new series” or “ESPN has signed a famous producer for a show for its prime-time lineup.” But during a busy presentation on Tuesday morning at the Nokia Theater in Times Square, ESPN made enough newsy announcements to pass for a network whose programs turn up on the cover of TV Guide.


There will be two new shows, one on ESPN Deportes, ESPN’s Spanish-language sports cable channel, and the other on ESPNU, the ESPN channel that specializes in college and high school sports.


There was also news about programming for a new channel, ESPN 3D, which will feature 25 matches from the 2010 World Cup in South Africa.


Read full article

Location-Based Content Draws Mobile Users

Research from Wi-Fi provider and mobile ad server JiWire buttresses reports on the effectiveness of mobile advertising, especially in apps and location-based services.


The company found that most users of its public Wi-Fi services had downloaded at least 10 smartphone apps and about two-thirds spent more than 30 minutes a day using the applications. In addition, 63% said they “frequently” use apps that require them to give their location to serve specific content.


JiWire’s audience was somewhat less likely to say they would allow an app to access their location just to serve more relevant advertisements, but more than one-half reported they would.


Read full article

Slim Halts Deutsche Telekom, Reliance in Mexico Entry

May 17 (Bloomberg) -- Carlos Slim is likely to keep his dominance over Mexico’s wireless industry as government regulations deter potential rivals such as Deutsche Telekom AG from bidding for airwave licenses this week.


The government designed the auctions to bring more competitors into the mobile-phone market, where the 71 percent share held by Slim’s America Movil SAB has kept prices high for some customers and helped make him one of the world’s richest men. While China Mobile Corp., Reliance Communications Ltd. and Deutsche Telekom showed interest, they had concerns about regulators’ ability to foster competition, said Gonzalo Martinez Pous, a commissioner at the Federal Telecommunications Commission. It’s now unlikely any additional rivals will bid in the auction, he said.


A fifth competitor in Latin America’s second-largest wireless industry would lower prices, cutting into sales and profits at America Movil’s Telcel unit, said Christopher King, an analyst at Stifel Nicolaus & Co. Slim’s dominance, along with the annual fees required for auction winners, scared off potential bidders, he said.


Read full article

L.A. Dodgers Radio Airs Union Ad Calling Arizona's Immigration Law 'Wrong'

LOS ANGELES, May 14 /PRNewswire-USNewswire/ -- Dodgers radio KABC 790 AM is now airing a 30-second ad created by Los Angeles labor unions calling out the racial profiling aspect of Arizona’s new immigration law as “wrong.” In baseball, the ad notes, “the umpire must call the play the same way, no matter what uniform the player is wearing.” But according to Arizona’s new law, local police officers will have to “call things differently.” Based on skin color or appearance, a person “might be arrested as a suspected undocumented immigrant.” The ad contrasts the prejudice and racial profiling encouraged by the Arizona law with the achievements of Jackie Robinson and Major League Baseball in breaking the color barrier in 1947.


“L.A. unions stand united against Arizona’s immigration law that targets brown people as suspects,” says Maria Elena Durazo, Executive Secretary-Treasurer of the Los Angeles County Federation of Labor, AFL-CIO, “What Arizona poses as a solution is no more than ethnic and immigrant scapegoating. It is not what the United States is based on, and it is wrong.


“Our Dodgers’ ad expresses L.A. Labor’s united opposition as part of a rising tide against Arizona’s unfair and mean-spirited immigration law,” Durazo continues. “We call on our federal government to step up to the plate and enact comprehensive immigration reform that deals with the real issues of jobs and families, and fixes our current broken system that drives down wages and working conditions for all workers in our country. This is a federal issue and we must have federal reform.”


Read full article

Bienvenido Tr3s: MTV, Musica & Mas! MTV Tr3s Amplifies Its Programming Slate to Superserve a Wider Spectrum of Its Latino Audience With Content That Delivers MTV, Music and More

NEW YORK and MIAMI, May 17 /PRNewswire/ -- MTV Tr3s, a unit of Viacom Inc. ( VIA, VIA.B), will announce at its May 19th 2010 Upfront that it will amplify its US Hispanic offering to appeal to a wider spectrum of the Latino audience. Tr3s: MTV, Musica y Mas will expand its offering to deliver a broader scope of content. As part of this strategy, Tr3s will align and build synergies with MTV Networks International's (MTVNI) US Hispanic & Latin American operations in Miami under the leadership of Sofia Ioannou who will expand her remit as Managing Director of MTVN Latin America & Canada to include US Hispanic. John Mafoutsis, Senior Vice President of Brand Solutions for MTVN Latin America & Canada will also expand his role to include Tr3s, Jose Tillan will continue to serve a General Manager & Executive Vice President and Luisa Fairborne as Director of Advertising Sales of Tr3s. The newly named Tr3s: MTV, Musica y Mas and programming line-up kicks off on July 12th, 2010.


"Amplifying the Tr3s brand to embrace more aspects of Latino life and culture is key to our growth," commented Ioannou. "With more than 48 million strong, the Hispanic community is a driving force in the US, as it continues to influence the cultural, political & economic landscape of our country. Evolving Tr3s to broaden our audience connection and reflect the life and experiences of our Latino audience could not come at a better time."


"MTVNI's mission is to take world class content and creative and deliver it in culturally and geographically relevant ways and Tr3s is the latest example of this," added Bob Bakish, President, MTVNI. "We strongly believe that we will build off the channel's momentum and that Tr3s will benefit from our expertise working across brands, demographics and geographies."


Read full article

Univision Ramps Up World Cup Coverage

Spanish television giant Univision is currently at the vanguard when it comes to the distribution of its exclusive rights of the World Cup. In an effort to satisfy their Spanish-speaking audience's love for the Beautiful Game, Univision


They will be adding yet more access to its audience base as they will be live streaming matches on their special World Cup site as well as through their iPhone app as well as for the iPad, Blackberry, and Droid.


This comes on top of their recent deal with cable giant Time Warner to include World Cup On Demand to subscribers of that company's service in Los Angeles, San Diego, Texas, North and South Carolina, Texas, and in the Northeast.


Read full article

Cellphones Now Used More for Data Than for Calls

Liza Colburn uses her cellphone constantly.


She taps out her grocery lists, records voice memos, listens to music at the gym, tracks her caloric intake and posts frequent updates to her Twitter and Facebook accounts.


The one thing she doesn’t use her cellphone for? Making calls.


Read full article

Internet Advertising Keeps Growing

The first quarter of 2010 saw a 7.5 percent increase in Internet advertising revenue over the same period last year, growing to $5.9 billion, the Interactive Advertising Bureau and PricewaterhouseCoopers said this morning.


The revenue is a drop from the fourth quarter of 2009, which had $6.26 billion in advertising revenue. For several years, the industry saw steady increases in revenue each quarter, but that ceased at the beginning of 2008. The first quarter of 2008 was the first time quarterly revenue dropped from the prior quarter since mid-2004. And the first quarter of 2009 was the first time since 2002 that quarterly revenue dropped compared to the same period a year earlier.


Read full article

DISH Network(R) First TV Provider to Launch All Three Univision Networks in HD

ENGLEWOOD, Colo., May 12, 2010 /PRNewswire via COMTEX/ -- DISH Network L.L.C., America's fastest-growing pay-TV provider, today became the first and only company to launch all three Univision networks in HD - Univision HD, TeleFutura HD and Galavision HD. DISH Network is also launching Univision and TeleFutura local stations in HD to deliver the most complete high definition coverage of the 2010 FIFA World Cup(TM) South Africa. Univision HD and TeleFutura HD are available today and Galavision HD arrives in early June.


"Since day one, DISH Network has been committed to delivering the very best in Latino programming, and we're proud to offer three of the top Spanish-language networks in high definition just in time for the 2010 FIFA World Cup(TM)," said Dave Shull, senior vice president of Programming for DISH Network. "Our customers will not only get access to live 2010 FIFA World Cup(TM) games in HD on Univision and TeleFutura, but also they'll get primetime replays of games on Galavision HD, available nationally in June only on DISH Network."


"Our mission is to provide viewers with the highest-quality information and entertainment, and this partnership significantly helps to put our Spanish-language programming and category-leading 2010 FIFA World Cup(TM) coverage in front of an audience that wants to enjoy the best Univision HD, TeleFutura HD and Galavision HD has to offer," said Tonia O'Connor, executive vice president, distribution sales and marketing, Univision Communications. "The availability of our portfolio of networks in HD speaks to DISH Network's commitment to Hispanic audiences."


Read full article

TechTeam Global and Stefanini IT Solutions Establish Partnership to Offer Service Delivery in Latin America

SOUTHFIELD, Mich., May 11 /PRNewswire-FirstCall/ -- TechTeam Global, Inc. (Nasdaq: TEAM), a worldwide provider of information technology outsourcing and business process outsourcing services, and Stefanini IT Solutions, a global provider of IT consulting, integration, development and outsourcing services, today announced that they have entered into an agreement that sets the foundation for TechTeam to leverage Stefanini's capabilities in order to provide Latin American-based support for its customers.


With service delivery operations in North America, Europe and the Asia-Pacific region, TechTeam currently provides support for customers across more than 70 countries and in 32 languages. This coverage includes support for customers in numerous Latin American countries, but to-date, the company has delivered this service from outside the region. Through its partnership with Stefanini, TechTeam will now have access to a wide array of in-region service delivery resources.


"Establishing delivery capability in Latin America is an important part of our global expansion strategy and will enable our company to offer more service options to our customers," said Gary J. Cotshott, president and chief executive officer of TechTeam Global. "We are impressed with Stefanini's expertise and strong coverage across the Latin American region. Further, we are confident in our ability to team with Stefanini to create excellent customer-focused solutions."


Read full article

Hispanic Information Television Network Selects Rentrak as TV Measurement Provider

PORTLAND, Ore., May 11 /PRNewswire-FirstCall/ -- HITN (Hispanic Information Television Network), the first Spanish-language educational and cultural network in the United States, and Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that HITN will use Rentrak's TV Essentials set-top-box (STB) service to better gauge the viewing preferences of its audience.


"As we celebrate 27 years of being America's first public television network for Latinos, we recognize more than ever the importance of our role in advancing the educational, socioeconomic and cultural aspirations of our audience," said Jose Luis Rodriguez, HITN-TV Founder and President. "With Rentrak's large database of measured TV households, Rentrak will help us tap into our audience in a more strategic way to maximize the value of our programming for our viewers."


HITN reaches 35 million households across the United States and offers Latinos throughout the Americas unprecedented educational- and entertainment-based programming through its multi-platform information and telecommunications network. The Hispanic-language category is a quickly-growing and integral part of the media industry with viewers watching more than 36 million hours of Hispanic content, which is more than 12 million hours each month, according to Q1 2010 Rentrak data.


Read full article

Hispanic Enterprises launches first dating website from Minnesota

Hispanic Enterprises, based of Minneapolis, launched the first local dating website called parejasyamigos.com (couples and friends) for young Latino populations. The website was designed for this segment of the population that has been ignored by advertisers and it’s anticipated to target this audience because of its unique approach.


The website offers unique features and it’s a new breed for dating websites, according to the press release. It is offered in two languages: English and Spanish. Social networking has become one of the most popular trends online, and Hispanics are fastest growingt active group to utilize it.


The launch of the website was held at the restaurant Cantina #1 MOA, mall of America. The founders of parejasyamigos.com, Carlos Morales and Juan Vazquez, stated that social media is prevalent for Hispanic users and are the fastest growing population with the technology.


Read full article

ImpreMedia Signs DISH Network® as Presenting Sponsor for its impreMUNDIAL Marketing Program

NEW YORK--(BUSINESS WIRE)--ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, announces DISH Network® as the presenting sponsor for its Sudáfrica 2010 World Cup marketing program and impreMUNDIAL Web site (www.impremundial.com). It also announces its launch of Concurso MARCADOR (www.impremundial.com/marcador), a blogger contest and sweepstakes.


DISH Network L.L.C., the fastest-growing pay-TV provider in America, is the presenting sponsor for impreMedia’s Sudáfrica 2010 marketing program. The program’s centerpiece is impreMUNDIAL (www.impremundial.com), impreMedia’s dedicated World Cup web site that offers breaking news, analysis by top commentators, player and venue profiles, an extensive schedule of games and times, video highlights, an interactive game called “Fixture Virtual,” contests and blogs. DISH Network is featured prominently on all elements of Concurso MARCADOR.


ImpreMedia’s impreMUNDIAL also offers marketers a mobile element and multi-platform offline components – daily and weekly newspaper opportunities, front cover wraps, poster inserts, in-store activation, a supplement series and a keepsake magazine providing a capsule of each World Cup from 1930 through the 2010 event.


Read full article

AudienceScience buys Hispanic digital marketing firm Consorte

Bellevue-based AudienceScience announced today that it is buying Consorte Media in a move to better target online advertising campaigns to the Hispanic community. Terms of the deal were not disclosed.


"The integration of these two leading companies results in a quality offering to address this growing, yet long overlooked market,” said AudienceScience CEO Jeff Hirsch in a statement. “Providing marketers with the ability to accurately target Hispanic consumers enables them to realize significant potential for a robust consumer channel, and incorporates valuable new audience intelligence into the already robust data offerings of The Audience Gateway."


Consorte Media was backed by Sutter Hill Ventures and Mayfield Fund. Interestingly, Mayfield Fund also happens to be one of the investors in AudienceScience.


Read full article

AudienceScience Acquires Hispanic Ad Network Consorte Media

Targeting technology company AudienceScience has acquired Consorte Media, an ad network focusing on the Hispanic market.


Terms of the deal were not disclosed, but AudienceScience said that Consorte's San Francisco office would become the sixth branch of AudienceScience, which also has offices in New York, Seattle, Santa Barbara, London and Tokyo.


AudienceScience CEO Jeff Hirsch said in a written statement that the merger would combine the reach of Consorte with his company's targeting capabilities, "providing marketers with the ability to accurately target Hispanic consumers." Consorte clients include Best Buy and Best Buy Espanol, Dealix and SendMe Mobile.


Read full article

Universal Music Group (UMG) Expands Direct-To-Consumer Latin Mobile Offerings With Mozes

LOS ANGELES and PALO ALTO, Calif., April 26 /PRNewswire/ -- Universal Music Group (UMG), the world's leading music company, today announced that it will expand its lineup of direct-to-consumer mobile content and services for Spanish-speaking and bilingual music fans through the use of Mozes Connect, a mobile engagement platform from Mozes, now providing Spanish-language support. UMG has an existing agreement with Mozes. The announcement was made today by Skander Goucha, Senior Vice President of Digital for Universal Music Latin Entertainment (UMLE), and Dorrian Porter, CEO of Mozes.


By leveraging the Mozes Connect platform, UMG is opening additional channels of content discovery and delivery to Spanish-speaking and bilingual music fans through an extensive array of direct-to-consumer mobile products. In turn, UMG artists will be able to establish direct connections with Spanish-speaking fans through rich, interactive mobile campaigns such as text updates, mobile sweepstakes and online widgets in Spanish. Campaigns created in Spanish can also be directly promoted to their Facebook and Twitter pages from within the Mozes Connect platform, encouraging social engagement among Spanish-speaking fans.


"Universal is committed to providing Spanish-speaking and bilingual music fans everywhere with even more compelling interactive opportunities to connect with their favorite artists by personalizing their mobile devices," stated Mr. Goucha. "Until now, we have been unable to find the right platform that would enable us to meet the needs of this heavily mobile-active fan base in their native language. So thanks to the incredible support we are receiving from Mozes, we'll now be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices in Spanish."


"Mobile engagement is the most effective way to reach multicultural audiences and deliver measurable results that justify the investment," added Mr. Porter. "With the launch of our new Spanish-language support, Mozes is dedicated to empowering marketers to deliver interactive mobile experiences to the Spanish-speaking community."


Since launching in English in 2007, Mozes has helped its customers in music, sports and entertainment connect to over 7 million unique U.S. cell phone users, reaching over 1.5 million unique cell phones in the month of March alone.


About Universal Music Group
Universal Music Group is the world's leading music company with wholly-owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.


Universal Music Group's record labels include A&M/Octone, Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Polydor Records, Universal Motown Republic Group, Universal Music Latino and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.


Universal Music Group is a unit of Vivendi, a global media and communications company.


About Mozes, Inc.
Mozes is the leader in mobile engagement, used every day by some of the world's best-loved bands, brands, sports teams and organizations to build relationships with their fans through the mobile phone. Mozes helps our marketing partners in three ways: By providing a self-service web platform to create, deliver and analyze the effectiveness of mobile marketing campaigns; by providing strategic services that help our marketing partners to execute their mobile marketing strategy; and by providing in-venue services for live events, conferences and tours. Our customers benefit from a spam-free and consistent mobile experience they can trust, which results in increased participation, brand loyalty and ultimately more effective marketing campaigns.


Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

Discovery en Español’s Deportados Showcases The Human Side Of The Immigration Dilemma

With Exclusive Access to the South Texas Detention Center, This Documentary Captures the Real Life Stories of Illegal Immigrants Awaiting Deportation

Miami, Florida – May 4, 2010 /PRNewswire/ — As thousands of people await a decision on immigration reform, Discovery en Español took its cameras inside the largest detention site in the United States to capture the personal stories of immigrants who are about to be expelled from the country. Deportados premieres Sunday, May 23rd at 9 PM E/P.


With 11 million illegals and counting, the U.S. is in the throes of a major national dilemma. Its 255 nationwide detention centers, which house and can process approximately 30,000 detainees, serve as a clear indicator of a systemic problem that is simply not going away.


After acquiring permission for exclusive access, Discovery en Español’s production team traveled inside the South Texas detention center for a rare snapshot of the system at work, including the step by step process followed from detention to expulsion. This one hour special also documents migratory raids by ICE personnel with Discovery en Español’s cameras embedded deep in the action, as well as the daily work of the border patrol and immigration agents.

Read full article

Vivo First-Quarter Profit Rises 44% on Mobile Market

May 3 (Bloomberg) -- Vivo Participacoes SA said first- quarter profit rose 44 percent as it strengthened its position as the largest company in Brazil’s expanding mobile-phone market.


Net income rose to 191.9 million reais ($110 million) from 133 million reais in the same period a year earlier, Sao Paulo- based Vivo said today in a regulatory filing. The result missed the 244 million-real mean estimate for adjusted net income of five analysts surveyed by Bloomberg.


Brazilians had 179.1 million mobile phones by the end of March, a 3 percent increase from the 174 million at the end of December, according to data from Anatel, the National Telecommunications Agency. Vivo retained a 30 percent share of the market and America Movil SAB’s Claro, the second-largest wireless provider, had 25 percent, according to Anatel.


Read full article

Latino Spirit Award For VidaySalud.com's Doctora Aliza

SACRAMENTO, Calif., May 3 /PRNewswire/ -- La Doctora Aliza, editor in chief of VidaySalud.com and expert health commentator for the Univision network, will be honored with the prestigious Latino Spirit Award by the Latino Legislative Caucus during a special Assembly floor session at the California Capitol in Sacramento.


"Doctor Aliza Lifshitz has made an enormous contribution to the public health of the Latin American community in the United States. We honor her today, with all due merit, for her brilliant career as a communicator and as a physician. Dr. Lifshitz's television segments explain medical conditions simply and clearly, and recommend positive lifestyle changes for healthy living. The Latino Legislative Caucus honors her this day with its Latino Spirit Award," said Senator Gilbert Cedillo, chairman of the Caucus.


Among those honored this year are Rosa "Rosie" Gumataotao Rios, Treasurer of the United States; author and political commentator Leslie Sanchez; and the Honorable Frederick Aguirre of the Superior Court of California. The Univision network will receive A Latino Spirit Award for it's achievement in media and community outreach.


Read full article