WASHINGTON, April 30 /PRNewswire-USNewswire/ -- The Entertainment Software Association (ESA) today commended the Florida Legislature for passing legislation (SB 1752) that will provide economic incentives for digital interactive media productions in the state.
As part of SB 1752, interactive digital media projects will be eligible for a 20% percent tax credit for qualifying production expenses. State Representative Steve Precourt and State Senator Mike Haridopolos spearheaded legislative efforts in support of dramatically improving and expanding the state's current entertainment incentive program to encourage the expansion of interactive digital media and film production in Florida.
"We applaud Representative Precourt and Senator Haridopolos for their leadership and vision in crafting this important legislation. Florida lawmakers are helping to pave the way for exciting new innovations in the entertainment industry," said Michael D. Gallagher, president and CEO of the ESA, which represents U.S. computer and video game publishers. "These incentives will help keep Florida competitive in the digital media marketplace, attracting and providing 21st Century jobs in our growing industry and boosting the state's economy."
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Marketing to Latinos Conference Series
LatinVision Media News
Friday, April 30, 2010
Dos y Dos to Debut in Puerto Rico on May 1, 2010
SAN DIEGO, April 29 /PRNewswire-HISPANIC PR WIRE/ -- Dos y Dos, an innovative live-action television series recorded in Spanish and English for children ages two through seven, will premiere in Puerto Rico Telemundo affiliate WKAQ starting May 1, 2010. Dos y Dos is produced by the Latin American Multimedia Corporation (LAMC).
"Our partnership with Telemundo allows us to reach Hispanic families in Puerto Rico that speak both English and Spanish. A unique mix of Latin American and U.S. cultures, Puerto Rico is a great place for a program like Dos y Dos," said LAMC's President, Everett R. Hernandez, Jr.
Dos y Dos, which recently won two Parents' Choice Awards and a Parents Television Council Award, incorporates music, dance and learning in both Spanish and English. The five Dos y Dos live characters interact with the TV audience and the Imagination Room where fantasy characters come to life.
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"Our partnership with Telemundo allows us to reach Hispanic families in Puerto Rico that speak both English and Spanish. A unique mix of Latin American and U.S. cultures, Puerto Rico is a great place for a program like Dos y Dos," said LAMC's President, Everett R. Hernandez, Jr.
Dos y Dos, which recently won two Parents' Choice Awards and a Parents Television Council Award, incorporates music, dance and learning in both Spanish and English. The five Dos y Dos live characters interact with the TV audience and the Imagination Room where fantasy characters come to life.
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Thursday, April 29, 2010
Traffiq Launches Service Aimed At Latin Market
Online media planning and buying platform Traffiq is pushing into the Spanish-language ad market with a new service for publishers, advertisers and agencies targeting the U.S. Hispanic and Latin American audiences.
Partnering with the New York-based company on the new Traffiq Latino initiative is The Media Maquiladora, a Hispanic-focused marketing agency with offices in Sarasota, Fla. and Mexico City. A dedicated team within the agency will manage day-to-day operations and business development for the program designed to tap into the approximately $3 billion in digital ad spending across the Hispanic and Latin American markets.
"The underlying premise is that audiences consume content based on language almost as much as geography. And as more and more content finds its way to audiences around the Spanish-language world, advertisers need to find them regardless of where a publisher is located," said Kent Kirschner, CEO of The Media Maquiladora and executive managing director of Traffiq Latino.
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Partnering with the New York-based company on the new Traffiq Latino initiative is The Media Maquiladora, a Hispanic-focused marketing agency with offices in Sarasota, Fla. and Mexico City. A dedicated team within the agency will manage day-to-day operations and business development for the program designed to tap into the approximately $3 billion in digital ad spending across the Hispanic and Latin American markets.
"The underlying premise is that audiences consume content based on language almost as much as geography. And as more and more content finds its way to audiences around the Spanish-language world, advertisers need to find them regardless of where a publisher is located," said Kent Kirschner, CEO of The Media Maquiladora and executive managing director of Traffiq Latino.
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Wednesday, April 28, 2010
Group O Launches Commercial Packaging Web Property - GOeSource.com
MILAN, Ill., April 28 /PRNewswire/ -- Group O launched a new online packaging materials web store - GOeSource.com - which gives customers a high quality, low cost, easy to use experience to source a comprehensive portfolio of packaging, janitorial, safety products and equipment.
"With GOeSource.com, we're delivering a convenient and expanded online experience for our customers," says Murad Velani, President and COO at Group O. "We're excited about this new online store offering great prices, extensive product categories and high quality service to segments of our customers that prefer to purchase via the web channel. We also believe that there's a large segment of customers that have been traditionally underserved, and our objective is to provide them with an online experience that meets their packaging needs." Group O has conducted extensive market research to offer customers low prices on hundreds of industry leading products and has greatly expanded product selection to make GOeSource.com a convenient one-stop shopping experience.
In addition, Group O provides corporate clients a solution for a branded, private label packaging web store which enables them to standardize their packaging purchasing and SKUs across their entire network of plant facilities and distribution centers. Clients can aggregate their packaging spend across disparate plant operations; get real time transactional and financial visibility and drive compliance for usage and costs; standardize process; reduce ordering cycle times and improve cost efficiencies related to packaging procurement and sourcing.
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"With GOeSource.com, we're delivering a convenient and expanded online experience for our customers," says Murad Velani, President and COO at Group O. "We're excited about this new online store offering great prices, extensive product categories and high quality service to segments of our customers that prefer to purchase via the web channel. We also believe that there's a large segment of customers that have been traditionally underserved, and our objective is to provide them with an online experience that meets their packaging needs." Group O has conducted extensive market research to offer customers low prices on hundreds of industry leading products and has greatly expanded product selection to make GOeSource.com a convenient one-stop shopping experience.
In addition, Group O provides corporate clients a solution for a branded, private label packaging web store which enables them to standardize their packaging purchasing and SKUs across their entire network of plant facilities and distribution centers. Clients can aggregate their packaging spend across disparate plant operations; get real time transactional and financial visibility and drive compliance for usage and costs; standardize process; reduce ordering cycle times and improve cost efficiencies related to packaging procurement and sourcing.
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Tuesday, April 27, 2010
Teens Close Digital Divide with Mobile Web
Teens love their mobiles phones and rely on them to keep in constant contact with friends and family. While teens are notorious addicts to text messaging, the mobile Web has made only lesser inroads among mobile users ages 12 to 17. But some groups may be turning to the mobile Web in place of more traditional access methods.
The Pew Internet & American Life Project’s “Teens and Mobile Phones” report indicated that black teens were more than twice as likely as whites to go online on their mobile phones, at 44% versus 21%. Hispanic teens were also relatively active on the mobile Web.
In addition, teens living in households with annual income under $30,000 used the mobile Internet at almost twice the rate of more affluent groups. They were notably less likely to have access through a home computer. Pew reported that, overall, 21% of teens who had no traditional PC access to the Internet went online via mobile phones.
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The Pew Internet & American Life Project’s “Teens and Mobile Phones” report indicated that black teens were more than twice as likely as whites to go online on their mobile phones, at 44% versus 21%. Hispanic teens were also relatively active on the mobile Web.
In addition, teens living in households with annual income under $30,000 used the mobile Internet at almost twice the rate of more affluent groups. They were notably less likely to have access through a home computer. Pew reported that, overall, 21% of teens who had no traditional PC access to the Internet went online via mobile phones.
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Monday, April 26, 2010
Universal Music Group (UMG) Expands Direct-To-Consumer Latin Mobile Offerings With Mozes
LOS ANGELES and PALO ALTO, Calif., April 26 /PRNewswire/ -- Universal Music Group (UMG), the world's leading music company, today announced that it will expand its lineup of direct-to-consumer mobile content and services for Spanish-speaking and bilingual music fans through the use of Mozes Connect, a mobile engagement platform from Mozes, now providing Spanish-language support. UMG has an existing agreement with Mozes. The announcement was made today by Skander Goucha, Senior Vice President of Digital for Universal Music Latin Entertainment (UMLE), and Dorrian Porter, CEO of Mozes.
By leveraging the Mozes Connect platform, UMG is opening additional channels of content discovery and delivery to Spanish-speaking and bilingual music fans through an extensive array of direct-to-consumer mobile products. In turn, UMG artists will be able to establish direct connections with Spanish-speaking fans through rich, interactive mobile campaigns such as text updates, mobile sweepstakes and online widgets in Spanish. Campaigns created in Spanish can also be directly promoted to their Facebook and Twitter pages from within the Mozes Connect platform, encouraging social engagement among Spanish-speaking fans.
"Universal is committed to providing Spanish-speaking and bilingual music fans everywhere with even more compelling interactive opportunities to connect with their favorite artists by personalizing their mobile devices," stated Mr. Goucha. "Until now, we have been unable to find the right platform that would enable us to meet the needs of this heavily mobile-active fan base in their native language. So thanks to the incredible support we are receiving from Mozes, we'll now be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices in Spanish."
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By leveraging the Mozes Connect platform, UMG is opening additional channels of content discovery and delivery to Spanish-speaking and bilingual music fans through an extensive array of direct-to-consumer mobile products. In turn, UMG artists will be able to establish direct connections with Spanish-speaking fans through rich, interactive mobile campaigns such as text updates, mobile sweepstakes and online widgets in Spanish. Campaigns created in Spanish can also be directly promoted to their Facebook and Twitter pages from within the Mozes Connect platform, encouraging social engagement among Spanish-speaking fans.
"Universal is committed to providing Spanish-speaking and bilingual music fans everywhere with even more compelling interactive opportunities to connect with their favorite artists by personalizing their mobile devices," stated Mr. Goucha. "Until now, we have been unable to find the right platform that would enable us to meet the needs of this heavily mobile-active fan base in their native language. So thanks to the incredible support we are receiving from Mozes, we'll now be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices in Spanish."
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Friday, April 23, 2010
HBO Takes Top Honors at 2010 NAMIC Vision Awards Honoring Achievements in Television Programming Diversity
LOS ANGELES, April 23 /PRNewswire/ -- NAMIC (National Association for Multi-ethnicity in Communications) has announced the winners of the 16th Annual NAMIC Vision Awards. Awards were presented on Thursday, April 22 at a luncheon ceremony held at the Beverly Hilton. Presented annually by NAMIC–Southern California, the NAMIC Vision Awards honor the television industry's creators, networks and business leaders demonstrating a commitment to producing multi-ethnic original programming that reflects the rich diversity of the global viewing audience. HBO garnered four Vision Awards, topping the 27 networks and producers/distributors vying for honors in 15 award categories.
HBO's original series "The No. 1 Ladies Detective Agency" garnered wins for Best Drama and Best Performance – Drama for the show's star, actress-recording artist, Jill Scott. Additionally, HBO won the Best Comedy and Best Documentary categories. "George Lopez: Tall, Dark & Chicano" took Best Comedy honors while "By the People: The Election of Barack Obama" was this year's Best Documentary.
NBC/Universal Media Studios and Nickelodeon also received multiple honors with a pair of victories each. NBC/Universal Media Studios tied with HBO for Best Drama, receiving one of its two Vision Awards for "Law & Order: Special Victims Unit." NBC/Universal Media Studios garnered its second award in the Best Performance – Comedy category with a win by actor-comedian Tracy Morgan for his role in the primetime series, "30 Rock." Nickelodeon took top honors in the Best Animation category with a win for "The Backyardigans." Nickelodeon's second award was for "Dora the Explorer," this year's winner for Best Children's. BET Networks, CNN, Comcast, Discovery En Espanol, E:60/ESPN, EBRU TV, TNT and VH1, and were also recognized with wins in single award categories.
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HBO's original series "The No. 1 Ladies Detective Agency" garnered wins for Best Drama and Best Performance – Drama for the show's star, actress-recording artist, Jill Scott. Additionally, HBO won the Best Comedy and Best Documentary categories. "George Lopez: Tall, Dark & Chicano" took Best Comedy honors while "By the People: The Election of Barack Obama" was this year's Best Documentary.
NBC/Universal Media Studios and Nickelodeon also received multiple honors with a pair of victories each. NBC/Universal Media Studios tied with HBO for Best Drama, receiving one of its two Vision Awards for "Law & Order: Special Victims Unit." NBC/Universal Media Studios garnered its second award in the Best Performance – Comedy category with a win by actor-comedian Tracy Morgan for his role in the primetime series, "30 Rock." Nickelodeon took top honors in the Best Animation category with a win for "The Backyardigans." Nickelodeon's second award was for "Dora the Explorer," this year's winner for Best Children's. BET Networks, CNN, Comcast, Discovery En Espanol, E:60/ESPN, EBRU TV, TNT and VH1, and were also recognized with wins in single award categories.
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Thursday, April 22, 2010
Mobile Social Activity On the Rise
This week brought another study showing the steady increase in consumers using mobile devices to access social networks. This one comes from Ground Truth, a mobile media measurement firm, which found that social network activity accounts for 60% of the time spent on the mobile Internet. That's more than four times the amount devoted to the next most-popular activity -- Web portals -- which accounts for just 13.7% of total mobile Internet use. It's also way ahead of mobile messaging, which claimed just 7.4% of total time spent, and mobile downloads, which accounted for just 1.3%.
Ground Truth also found that people who use mobile social networks tend to be more engaged with those networks than people on regular PC-based networks like Facebook and MySpace.
The Ground Truth findings would seem to jibe with other recent studies on mobile-social activity. Nielsen found that roughly half of Americans use mobile devices to get on the Internet for social media. The Nielsen study also addressed gender differences in mobile behavior, finding that women use mobile devices for social media purposes 10% more than men, including "tweeting" or checking into social networks like Facebook or MySpace. Overall Nielsen found Women's mobile social network usage led men's 55%-45%.
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Ground Truth also found that people who use mobile social networks tend to be more engaged with those networks than people on regular PC-based networks like Facebook and MySpace.
The Ground Truth findings would seem to jibe with other recent studies on mobile-social activity. Nielsen found that roughly half of Americans use mobile devices to get on the Internet for social media. The Nielsen study also addressed gender differences in mobile behavior, finding that women use mobile devices for social media purposes 10% more than men, including "tweeting" or checking into social networks like Facebook or MySpace. Overall Nielsen found Women's mobile social network usage led men's 55%-45%.
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Wednesday, April 21, 2010
U.S. Consumers Significantly More Likely to Respond to Location-Based Mobile Ads Than Other Mobile Ad Types
NEW YORK, LONDON, SINGAPORE and SAO PAULO, April 21 /PRNewswire/ -- The Mobile Marketing Association (MMA) (http://www.mmaglobal.com/) and its official research partner, Luth Research (http://www.luthresearch.com/), today released the latest Mobile Consumer Briefing, a monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey shows that nearly one in four U.S. adult consumers uses mobile location services, with usage highest among Apple iPhone owners.
Based on Luth Research's online panel, SurveySavvy™, each MMA U.S. Mobile Consumer Briefing collects answers from a demographically representative sample of more than 1,000 U.S. adult consumers. Conducted in mid-March, the new survey found that 91 percent of respondents have a cell phone and that 26 percent of that group has used a "map, navigation or some other mobile phone service that automatically determines your current location."
Nearly half of those who noticed any ads while using location-based services took at least some action, indicating that consumers respond well to ads through location-based services. This was a significantly higher rate than for those who noticed advertisements while sending/receiving text messages (37 percent) and almost twice the rate of those who saw an ad while browsing Web sites (28 percent).
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Based on Luth Research's online panel, SurveySavvy™, each MMA U.S. Mobile Consumer Briefing collects answers from a demographically representative sample of more than 1,000 U.S. adult consumers. Conducted in mid-March, the new survey found that 91 percent of respondents have a cell phone and that 26 percent of that group has used a "map, navigation or some other mobile phone service that automatically determines your current location."
Nearly half of those who noticed any ads while using location-based services took at least some action, indicating that consumers respond well to ads through location-based services. This was a significantly higher rate than for those who noticed advertisements while sending/receiving text messages (37 percent) and almost twice the rate of those who saw an ad while browsing Web sites (28 percent).
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Smartcomm LLC Forms 'Caribe Spectrum Holdings LLC' to Focus on Wireless Opportunities in the Caribbean
PHOENIX, April 21 /PRNewswire/ -- Smartcomm LLC, a wireless communications consulting and investing firm, has formed a new company independent of Smartcomm to focus on wireless and spectrum opportunities in Puerto Rico and the greater Caribbean region. Caribe Spectrum Holdings LLC will open an office in Puerto Rico this summer and begin extending the company's wireless communications expertise across the many island nations in the Caribbean.
Phoenix-based Smartcomm LLC is currently leading a group of investors building a 4G wireless network in Puerto Rico. During the process of building this network, the leaders of Smartcomm became aware of the significant wireless opportunities in the region. In addition, during their efforts in Puerto Rico, key business relationships and contacts were formed prompting the creation of Caribe Spectrum Holdings LLC.
"We are excited to launch this new company and extend and our wireless communications consulting and expertise to the Caribbean region," said Carole Downs, president and co-founder of Smartcomm LLC. "We are on schedule with the Puerto Rico 4G network and are anxious to seek other opportunities."
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Phoenix-based Smartcomm LLC is currently leading a group of investors building a 4G wireless network in Puerto Rico. During the process of building this network, the leaders of Smartcomm became aware of the significant wireless opportunities in the region. In addition, during their efforts in Puerto Rico, key business relationships and contacts were formed prompting the creation of Caribe Spectrum Holdings LLC.
"We are excited to launch this new company and extend and our wireless communications consulting and expertise to the Caribbean region," said Carole Downs, president and co-founder of Smartcomm LLC. "We are on schedule with the Puerto Rico 4G network and are anxious to seek other opportunities."
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Tuesday, April 20, 2010
Sana Health Group, Inc. Launches Healthcare Site En Espanol
HispanoSano.com, an online health resource for Hispanics, offers culturally relevant information, savings, and tools to help consumers manage their health--in Spanish and English.
MIAMI, Fla., April 20 -- The Miami based healthcare company today announced the launch of its new website that combines a sophisticated resource tool with its health assistance directory and personal database application. The first release of HispanoSano.com is now able to provide both consumers and healthcare companies on-demand solutions previously unavailable in one powerful platform.
"HispanoSano fills a critical niche in the healthcare universe by empowering Hispanics with clear, concise, and complete information about their healthcare, said Dr. Ruben Nazario, Assistant Professor of Pediatrics at Virginia Commonwealth University School of Medicine. “By allowing users to store their health information for easy access anywhere, HispanoSano has taken the lead in the upcoming health information revolution."
Delivering on Hispanic customers' desire to have easier access to healthcare that is more affordable, HispanoSano.com incorporates user-friendly tools and bilingual resources. These services offer access to information on everything from diabetes and cancer to fitness, diet and beauty, including insurance and money savings tips.
Based in Miami, Sana Health Group’s HispanoSano.com was developed by JeanMarie Adams and a core group of health community leaders who came together to improve health and wellness for Hispanics.
"HispanoSano.com is a total wellness resource with content available in Spanish and English, using tools to provide a greater online experience and level of relevancy," said JeanMarie Adams, CEO of Sana Health Group, Inc. "Our site will give Hispanic consumers control and access to the things they're most passionate about, their family’s health and wellness.“
Starting in May, the site will include a new user generated platform called “Mi HispanoSano” which when used with “HispanoSano Mobile” will allow users to store their health information for easy mobile access to their medical information. To prepare for the launch of the new applications, the company is offering the first 25,000 registered users free HispanoSano for life.
About HispanoSano
Sana Health Group’s HispanoSano.com offers Hispanic consumers manageable, trusted sources and resources that make staying healthy easier. To learn more about the company visit http://sanahealthgroup.com or contact DiálogoPR at info@prdialogo.com.
Monday, April 19, 2010
Fisher-Price(R) and SOMOSTV Partner to Offer New Programming Content
MIAMI, April 19 /PRNewswire/ -- Fisher-Price, Inc. and SOMOSTV (Spanish language pay TV producer and distributor) reached an agreement to broadcast Fisher-Price's Little People® content for the newly launched preschoolers channel, "Semillitas." The Little People brand recently celebrated its 50th anniversary last year.
"Semillitas," launched in Chicago, Boston, Washington, D.C., New York, Philadelphia and Lehigh Valley, PA though RCN on March 15.
Luis Villanueva, President and CEO of SOMOSTV declared, "We have a channel that has been created to support Hispanic parents to educate, preserve their roots and language as well as entertain their small children with safe, non-violent content in a loving and caring atmosphere. Our mission statement is shared with Fisher-Price's by providing young families with the best tools possible to bring up their children. We are proud that this partnership reflects our mutual trust and awareness of the needs of the Hispanic family. The Little People brand represents the values and content that makes it a perfect fit for 'Semillitas.'"
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"Semillitas," launched in Chicago, Boston, Washington, D.C., New York, Philadelphia and Lehigh Valley, PA though RCN on March 15.
Luis Villanueva, President and CEO of SOMOSTV declared, "We have a channel that has been created to support Hispanic parents to educate, preserve their roots and language as well as entertain their small children with safe, non-violent content in a loving and caring atmosphere. Our mission statement is shared with Fisher-Price's by providing young families with the best tools possible to bring up their children. We are proud that this partnership reflects our mutual trust and awareness of the needs of the Hispanic family. The Little People brand represents the values and content that makes it a perfect fit for 'Semillitas.'"
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Verizon Launches New FiOS TV Bundled Package With the Best Spanish- and English-Language Channels
Verizon's Triple-Play La Conexion Package From FiOS Starts at $89.99 per Month; Price Guaranteed for Two Years, Additional Savings of $120 Through Online Orders
NEW YORK, April 19 /PRNewswire/ -- Verizon on Monday (April 19) introduced its newest bundled package for customers who enjoy television programming in Spanish and in English. The La Conexion FiOS triple-play bundle contains Verizon's FiOS TV, FiOS Internet and phone service starting at $89.99 per month,* with the price guaranteed for two years.
"Hispanic consumers who want the most popular TV channels in their native language as well as in English, along with Verizon's super-fast FiOS Internet and unlimited calling, will love the newly launched La Conexion FiOS triple-play bundle package," said Oscar Madrid, director of multicultural marketing for Verizon. "Customers get the most for their money, with great savings as well as the best viewing experience, with the most popular Spanish-language channels - all from Verizon FiOS."
FiOS TV's La Conexion triple-play bundle provides customers with more than 175 music, sports, movie and local channels, including Telemundo, Univision and Telefutura. Additionally, the package includes the best in-language family programming, including Disney En Espanol and Discovery Familia.
The La Conexion bundle also includes FiOS Internet with speeds of up to 15 megabits per second (Mbps) download and up to 5 Mbps upload, and Verizon phone service with unlimited nationwide residential calling. Customers can easily add one of Verizon's popular international calling plans for more savings on calls overseas or even add Verizon Wireless service.
As an added bonus, customers who order their package online at www.verizon.com/espanol will receive an additional $5 savings a month for a total of $120 with a two-year agreement. Also, new subscribers to Verizon's La Conexion FiOS TV triple-play bundled $89.99 package who get FiOS TV's Home Media DVR will get the Home Media DVR free for six months.
Customers can use the Home Media DVR to record programming that can be viewed on up to six additional TV sets throughout the home. The multi-room DVR also enables customers to access their photos, videos and music, plus search for and enjoy online videos from blip.tv, Dailymotion and Veoh -- all from the comfort of their living room, only on FiOS TV.
FiOS TV offers a broad collection of programming, with more than 565 all-digital channels including up to 140 HD channels and 18,000 monthly video-on-demand titles. FiOS also provides next-generation interactive services including an advanced interactive media guide; social networking, news and entertainment widgets; remote DVR management via broadband or cell phone; and more.
Among the major sports events available on FiOS TV are the 2010 FIFA World Cup soccer matches, starting June 11.
"You do not want to miss out on these highly anticipated matches," said Madrid. "With 100 percent digital quality on every channel and incredible picture-and-sound quality, you'll feel like you're on the sideline with your favorite players."
For more information on FiOS TV's La Conexion bundled packages, visit www.verizon.com/espanol or click on "Espanol" located on the top right-hand side of Verizon's main Web site, www.verizon.com. For customer-service assistance in Spanish, customers can call 800-VERIZON 800-VERIZON ( 800-837-4966 800-837-4966 ) and press '2.'
* Price requires two-year agreement and does not include taxes and fees.
Verizon Communications Inc. (NYSE:VZ) (NASDAQ:VZ) , headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving more than 91 million customers nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a diverse workforce of approximately 222,900 and last year generated consolidated revenues of more than $107 billion. For more information, visit http://www.verizon.com/.
VERIZON'S ONLINE NEWS CENTER: Verizon news releases, executive speeches and biographies, media contacts, high-quality video and images, and other information are available at Verizon's News Center on the World Wide Web at www.verizon.com/news. To receive news releases by e-mail, visit the News Center and register for customized automatic delivery of Verizon news releases.
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Source: Verizon
Friday, April 16, 2010
Consumers Warming Up to Mobile Coupons
Coupons of all sort have been made a comeback in recent years, thanks in part to the decline in the economy and the increase in online coupon-delivery technology. A new report from Borrell Associates says that trend is set to continue on mobile devices, as cell phones and GPS-enabled smart phones become a popular platform for offering customer discounts.
Total mobile coupon spending in the U.S. is expected to rise from $90 million in 2009 to $6.53 billion in 2014, according to the 2010 U.S. Local Mobile Advertising and Promotions Forecast. That number is predicted to hit $370 million in 2010. By comparison, total U.S. spend on Internet coupons in 2009 was $4.2 billion, and is expected to hit $22.6 billion in 2014.
Local couponing, which is traditionally slower to grow, will account for $4 of every $100 spent on mobile coupons this year, but will reach $1 out of every $6 by 2014, the report said.
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Total mobile coupon spending in the U.S. is expected to rise from $90 million in 2009 to $6.53 billion in 2014, according to the 2010 U.S. Local Mobile Advertising and Promotions Forecast. That number is predicted to hit $370 million in 2010. By comparison, total U.S. spend on Internet coupons in 2009 was $4.2 billion, and is expected to hit $22.6 billion in 2014.
Local couponing, which is traditionally slower to grow, will account for $4 of every $100 spent on mobile coupons this year, but will reach $1 out of every $6 by 2014, the report said.
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Thursday, April 15, 2010
The Largest Department Store Chain In Central American Joins RegaloCard’s Mobile Payments Network
April 15, 2010 Miami, Florida – RegaloCard, http://www.regalocard.com/, a global mobile payments company that has developed a free and instant replacement to costly money transfer services announced today that Almacenes Siman, the largest department store chain in Central America, has joined the RegaloCard mobile payments network. RegaloCard, through its proprietary mobile payments platform and unique business model, has created a new product category the “micro money transfer,” allowing consumers to send instantly and for free as little as $10, directed to specific uses. The RegaloCard service works with any mobile phone and carrier worldwide and is as easy to use as a prepaid calling card.
The Almacenes Siman Department Store chain spans all of Central America with operations in El Salvador, Guatemala, Nicaragua, and Costa Rica and is an ideal addition to the RegaloCard mobile payments network as it allows Central Americans in the US to send their family as little as $10, instantly and for free, to purchase a wide array of products such as clothes, computers, furniture, beauty supplies, toys, home furnishings, children’s items, jewelry, shoes, mobile phones, sporting goods, and consumer electronics offered by Siman at any of its numerous locations region wide.
Gregory Keough, Chairman and CEO of RegaloCard, stated “At Siman consumers can literally purchase almost anything they may need, from TVs to clothes and they have the largest retail footprint and product selection of any department store in the region. This means consumers can send their micro money transfer instantly and for free with RegaloCard and allow their family back home to purchase almost anything they may need, this is great news for consumers.”
The addition of Almacenes Siman expands the ever growing list of leading retailers in Latin America joining the RegaloCard mobile payment network. RegaloCard continues to expand its footprint of merchant partner locations in Latin America and the variety of products where consumers can spend the money transfers they receive through RegaloCard.
About RegaloCard: RegaloCard, http://www.regalocard.com/, is a global mobile payments company that has developed a free and instant replacement to costly money transfer services. RegaloCard, through its proprietary mobile payments platform and unique business model, has created the “micro money transfer” allowing consumers to send instantly and for free as little as $10, directed to specific uses, while earning a greater margin than traditional money transfer companies. RegaloCard is a prepaid gift card that immigrants can buy in the United States, but is delivered instantly to the person chosen in the immigrant’s home country, to make purchases at leading local retailers. The RegaloCard service works with any mobile phone and carrier worldwide and is as simple to use as a prepaid calling card. For more information visit http://www.regalocard.com/
The Almacenes Siman Department Store chain spans all of Central America with operations in El Salvador, Guatemala, Nicaragua, and Costa Rica and is an ideal addition to the RegaloCard mobile payments network as it allows Central Americans in the US to send their family as little as $10, instantly and for free, to purchase a wide array of products such as clothes, computers, furniture, beauty supplies, toys, home furnishings, children’s items, jewelry, shoes, mobile phones, sporting goods, and consumer electronics offered by Siman at any of its numerous locations region wide.
Gregory Keough, Chairman and CEO of RegaloCard, stated “At Siman consumers can literally purchase almost anything they may need, from TVs to clothes and they have the largest retail footprint and product selection of any department store in the region. This means consumers can send their micro money transfer instantly and for free with RegaloCard and allow their family back home to purchase almost anything they may need, this is great news for consumers.”
The addition of Almacenes Siman expands the ever growing list of leading retailers in Latin America joining the RegaloCard mobile payment network. RegaloCard continues to expand its footprint of merchant partner locations in Latin America and the variety of products where consumers can spend the money transfers they receive through RegaloCard.
About RegaloCard: RegaloCard, http://www.regalocard.com/, is a global mobile payments company that has developed a free and instant replacement to costly money transfer services. RegaloCard, through its proprietary mobile payments platform and unique business model, has created the “micro money transfer” allowing consumers to send instantly and for free as little as $10, directed to specific uses, while earning a greater margin than traditional money transfer companies. RegaloCard is a prepaid gift card that immigrants can buy in the United States, but is delivered instantly to the person chosen in the immigrant’s home country, to make purchases at leading local retailers. The RegaloCard service works with any mobile phone and carrier worldwide and is as simple to use as a prepaid calling card. For more information visit http://www.regalocard.com/
Wednesday, April 14, 2010
Huevocartoon's 'Un Juego de Huevos' Videogame Now Available Exclusively for the Zeebo System
MEXICO CITY, April 12 /PRNewswire/ -- Zeebo, Inc. today announced that Un Juego de Huevos, the first videogame from Mexico-based animation company Huevocartoon, will be available on April 19 exclusively on the Zeebo 3G-connected digital gaming, entertainment and education platform. The game can be purchased for 220 pesos ($17.79 US) and downloaded wirelessly to the Zeebo system by consumers in Mexico. Un Juego de Huevos is based on the award-winning animated film Una Pelicula de Huevos, which is the second-highest grossing domestically-produced film of all time in Mexico. In addition to its Mexican release, the game will soon be available to Zeebo customers in Brazil.
"Huevocartoon is giving its fans the opportunity to celebrate Children's Day with a truly entertaining experience full of family fun with Toto, Willy and other beloved characters," said Mike Yuen, senior vice president of global content and services, Zeebo, Inc. "We are honored that Huevocartoon decided to launch its first videogame on the Zeebo platform, and the best part is that families can quickly and easily purchase and download Un Juego de Huevos on their Zeebo system right from the comfort and convenience of their living rooms."
"It is finally time to bring our favorite Huevocartoon friends to life in an action-packed videogame," said Rodolfo Riva Palacio, co-founder of Huevocartoon. "Zeebo is the perfect partner to help us bring the game to our fans in Mexico and eventually around the world. The Zeebo system gives parents, kids and most importantly Huevocartoon fans of all ages the chance to connect with Toto, Willy and the gang like never before."
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"Huevocartoon is giving its fans the opportunity to celebrate Children's Day with a truly entertaining experience full of family fun with Toto, Willy and other beloved characters," said Mike Yuen, senior vice president of global content and services, Zeebo, Inc. "We are honored that Huevocartoon decided to launch its first videogame on the Zeebo platform, and the best part is that families can quickly and easily purchase and download Un Juego de Huevos on their Zeebo system right from the comfort and convenience of their living rooms."
"It is finally time to bring our favorite Huevocartoon friends to life in an action-packed videogame," said Rodolfo Riva Palacio, co-founder of Huevocartoon. "Zeebo is the perfect partner to help us bring the game to our fans in Mexico and eventually around the world. The Zeebo system gives parents, kids and most importantly Huevocartoon fans of all ages the chance to connect with Toto, Willy and the gang like never before."
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San Francisco Bay Area TV Station KAXT Launches Innovative Electronic Program Guide From Tribune Media Services
CHICAGO, April 12 /PRNewswire/ -- Local TV station KAXT, serving the San Francisco/Oakland/San Jose, CA market, has launched an innovative electronic program guide (EPG) from Tribune Media Services. Provided by TMS and using its industry-leading metadata, the All Channel TV Program Guide offers viewers 24/7 access to the most accurate and up-to-date information available on over-the-air programming from local broadcasters. The new on-screen guide is available to viewers now on channel 1.1.
KAXT is the first local TV station in the nation to use a digital sub-channel to deliver an on-screen program guide to viewers. The All Channel TV Program Guide covers all local over-the-air channels and their respective digital sub-channels, providing Bay Area TV viewers receiving over-the-air signals a comprehensive, convenient and easy-to-use information resource. With a good portion of the market receiving their television signals over-the-air, the on-screen guide serves a sizable audience. The San Francisco/Oakland/San Jose TV market is the nation's 6th largest according to Nielsen.
Local broadcasters will also benefit from the new All Channel Program Guide. Stations will be able to purchase time-targeted spots to display topical on-air promos in the guide's prominent video window. Because users of the guide are engaged in making viewing decisions, video promos will have the ability to drive awareness for upcoming local programming and influence tune-in behavior.
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KAXT is the first local TV station in the nation to use a digital sub-channel to deliver an on-screen program guide to viewers. The All Channel TV Program Guide covers all local over-the-air channels and their respective digital sub-channels, providing Bay Area TV viewers receiving over-the-air signals a comprehensive, convenient and easy-to-use information resource. With a good portion of the market receiving their television signals over-the-air, the on-screen guide serves a sizable audience. The San Francisco/Oakland/San Jose TV market is the nation's 6th largest according to Nielsen.
Local broadcasters will also benefit from the new All Channel Program Guide. Stations will be able to purchase time-targeted spots to display topical on-air promos in the guide's prominent video window. Because users of the guide are engaged in making viewing decisions, video promos will have the ability to drive awareness for upcoming local programming and influence tune-in behavior.
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Tuesday, April 13, 2010
Mexico’s mobile users face line cut-offs
Martha Domínguez has been making calls from her mobile telephone for years but she could be about to make her last. Midnight tonight is the deadline for Mexicans to register their numbers with the government, and she has failed to do so.
“I was hoping there would be a reprieve,” says the Mexico City resident and laboratory employee. “Clearly that possibility has come and gone.”
In what experts say would be the single-largest disruption to Mexico’s acquisition of world-class telecommunications, her phone, together with those of 30m other Mexicans – more than a third of the country’s total – could be cut off on Saturday because they are not registered.
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“I was hoping there would be a reprieve,” says the Mexico City resident and laboratory employee. “Clearly that possibility has come and gone.”
In what experts say would be the single-largest disruption to Mexico’s acquisition of world-class telecommunications, her phone, together with those of 30m other Mexicans – more than a third of the country’s total – could be cut off on Saturday because they are not registered.
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Bacardi Variety Leverages Facebook, Mobile
Bacardi is aggressively leveraging digital/mobile -- and Facebook, in particular -- for the launch of its new Torched Cherry infused variety, which hits shelves nationwide this month.
The integrated campaign for Torched Cherry, which combines the flavors of Barbados cherries and Torch Plant aloe, includes national print advertising (consumer and trade), public relations, on-premises and in-store promotions (including tasting strips and product sampling, where legally allowed). The creative came from the Moosylvania agency.
Facebook plays a central role in the strategy, tying in with mobile and other online elements, reports Jason Dyke, senior brand manager of Bacardi Flavored Rums.
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The integrated campaign for Torched Cherry, which combines the flavors of Barbados cherries and Torch Plant aloe, includes national print advertising (consumer and trade), public relations, on-premises and in-store promotions (including tasting strips and product sampling, where legally allowed). The creative came from the Moosylvania agency.
Facebook plays a central role in the strategy, tying in with mobile and other online elements, reports Jason Dyke, senior brand manager of Bacardi Flavored Rums.
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Monday, April 12, 2010
Busca Corp. Names DiálogoPR Agency of Record
LA JOLLA, CA. April 9 -- Fresh off a deal to become the official video gaming channel for MSN Latino, Busca Corp. is taking its public relations to a new firm. Following an agency review, the Hispanic digital entertainment network determined DiálogoPR could best capture the brand’s revitalized direction. DiálogoPR 's Hispanic market expertise and seasoned agency team were key decision factors for the La Jolla-based company. Billings were not disclosed.
Through a family of Internet properties, which includes LevelUp, Deporte1, MetaTube, Buscatodo and Tarreo, Busca Corp. provides Internet users with access to a variety of content and resources that promote social interaction, information distribution, and overall consumer gratification.
“Busca Corp. has tremendous growth potential,” said Lucía Matthews, Director at DiálogoPR. “The timing is right to help take this dynamic brand to the next level by helping to expand their user base.”
The PR campaign includes Hispanic consumer and industry education on the benefits of Busca Corp.’s websites and its platform development service.
“We are very excited about our new partnership. DiálogoPR 's reputation for Hispanic brand positioning strategies and return on investment is well-known. The agency’s strength in these areas as well as its personality, aligns well with our current and emerging needs.”
About Busca Corp.
Busca Corp. is a digital entertainment network for Mexico, Latin America and for U.S. Hispanic markets. Headquartered in La Jolla with offices in Tijuana, Mexico City, and Santiago, Chile, Busca Corp. focuses on the videogame and entertainment enthusiast markets. For more information visit http://buscacorp.com/ or contact Lucía Matthews at lucia@prdialogo.com.
About DiálogoPR
DiálogoPR helps brands develop and implement communications strategies. Focusing exclusively on Hispanic markets DiálogoPR has carved out a niche as a leader within the national Hispanic PR sector. For more information visit http://prdialogo.com/.
Through a family of Internet properties, which includes LevelUp, Deporte1, MetaTube, Buscatodo and Tarreo, Busca Corp. provides Internet users with access to a variety of content and resources that promote social interaction, information distribution, and overall consumer gratification.
“Busca Corp. has tremendous growth potential,” said Lucía Matthews, Director at DiálogoPR. “The timing is right to help take this dynamic brand to the next level by helping to expand their user base.”
The PR campaign includes Hispanic consumer and industry education on the benefits of Busca Corp.’s websites and its platform development service.
“We are very excited about our new partnership. DiálogoPR 's reputation for Hispanic brand positioning strategies and return on investment is well-known. The agency’s strength in these areas as well as its personality, aligns well with our current and emerging needs.”
About Busca Corp.
Busca Corp. is a digital entertainment network for Mexico, Latin America and for U.S. Hispanic markets. Headquartered in La Jolla with offices in Tijuana, Mexico City, and Santiago, Chile, Busca Corp. focuses on the videogame and entertainment enthusiast markets. For more information visit http://buscacorp.com/ or contact Lucía Matthews at lucia@prdialogo.com.
About DiálogoPR
DiálogoPR helps brands develop and implement communications strategies. Focusing exclusively on Hispanic markets DiálogoPR has carved out a niche as a leader within the national Hispanic PR sector. For more information visit http://prdialogo.com/.
Telcordia Helps Mexico Accelerate Mobile Data Adoption
PISCATAWAY, N.J., April 12 /PRNewswire/ -- Telcordia (www.telcordia.com), a global leader in the development of fixed, mobile and broadband communications software and services, today announced a contract with the Number Portability Technical Committee and Comision Federal de Telecomunicaciones (COFETEL), Mexico's telecommunications regulator, to provide the distribution and query service of number portability in the country for SMS and content providers and other emerging players in the mobile content ecosystem, effectively helping to accelerate the use and adoption of advanced services in Mexico.
Content providers and operators are looking to extend their reach to subscribers with the introduction of MMS, location-based content and other personalized data services. With new opportunities come additional challenges when providers try to interconnect networks and services. As the provider of data exchange services, Telcordia enables operators and Web-based providers to deliver next-generation applications and services across partner networks by providing accurate and authoritative subscriber routing information.
"In Mexico we are charged with safeguarding the integrity, security and privacy of the data among all who need to access and share it," said Richard Jacowleff, President, Interconnection Solutions, Telcordia. "Mexico is leading the way in this market opportunity and we believe this will become a model that other international markets will follow as they address the increasingly critical issue of data exchange."
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Content providers and operators are looking to extend their reach to subscribers with the introduction of MMS, location-based content and other personalized data services. With new opportunities come additional challenges when providers try to interconnect networks and services. As the provider of data exchange services, Telcordia enables operators and Web-based providers to deliver next-generation applications and services across partner networks by providing accurate and authoritative subscriber routing information.
"In Mexico we are charged with safeguarding the integrity, security and privacy of the data among all who need to access and share it," said Richard Jacowleff, President, Interconnection Solutions, Telcordia. "Mexico is leading the way in this market opportunity and we believe this will become a model that other international markets will follow as they address the increasingly critical issue of data exchange."
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DG FastChannel and Univision Partner to Provide High Definition Commercial Content
DALLAS, Apr 12, 2010 (BUSINESS WIRE) -- DG FastChannel, the leading provider of digital media services to the advertising, entertainment and broadcast industries, today announced an ongoing partnership with the Univision Television Group, a division of Univision Communications Inc., that will enable Univision-owned and operated affiliates to receive high-definition (HD) advertising content for all station group programming beginning with the 2010 FIFA World Cup being held in South Africa.
As of May 1, 2010, DG FastChannel's Spot Box HD Xtreme(TM) servers will be upgraded at Univision-owned and operated Univision and TeleFutura affiliates to support the delivery of high-definition (HD) commercials. In addition, DG FastChannel will be deploying servers to those stations not yet online for HD or SD spot delivery. When complete, advertisers will be able to order HD and SD spots for online distribution to the Univision Television Group, including the cable network Galavision and all 63 owned and operated stations.
Spot Box HD Xtreme is the cornerstone of DG FastChannel's HD Xtreme(TM) initiative, an end-to-end electronic video distribution solution equipping advertisers and broadcasters with a complete and robust solution for the distribution and management of HD advertisements. The features and functionality of HD Xtreme significantly increase digital spot delivery capacity and allow seamless delivery of spots in multiple HD standards.
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As of May 1, 2010, DG FastChannel's Spot Box HD Xtreme(TM) servers will be upgraded at Univision-owned and operated Univision and TeleFutura affiliates to support the delivery of high-definition (HD) commercials. In addition, DG FastChannel will be deploying servers to those stations not yet online for HD or SD spot delivery. When complete, advertisers will be able to order HD and SD spots for online distribution to the Univision Television Group, including the cable network Galavision and all 63 owned and operated stations.
Spot Box HD Xtreme is the cornerstone of DG FastChannel's HD Xtreme(TM) initiative, an end-to-end electronic video distribution solution equipping advertisers and broadcasters with a complete and robust solution for the distribution and management of HD advertisements. The features and functionality of HD Xtreme significantly increase digital spot delivery capacity and allow seamless delivery of spots in multiple HD standards.
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Friday, April 9, 2010
Slang and Konami Enter the Ring to Bring Lucha Libre AAA: Heroes del Ring to Next Generation Consoles
REDWOOD CITY, Calif., April 9 /PRNewswire/ -- Slang announced today an exclusive distribution deal with Konami Digital Entertainment, Inc. to handle the supply and sales of the highly anticipated wrestling video game Lucha Libre AAA: Heroes del Ring to retail shelves and into hands of fans across the United States, Canada and Latin America with the exception of Mexico, which will be distributed by Slang's parent company Gamexpress.
Slang received the Secretariat of Economy's (Secretaria de Economia) award in the category of Innovation and Technological Development for their work on Lucha Libre AAA: Heroes del Ring. Developed by Immersion Games and Sabarasa, and published under license of Televisa Home Entertainment, Lucha Libre AAA: Heroes del Ring brings the wildly popular sport of Mexican Lucha Libre to next generation consoles. Complete with superstar Luchadores from Mexico's most popular wrestling league, AAA, fans will have to use cunning strategy, a wide variety of aggressive strike and counter-strike moves and grapple holds, and acrobatic aerial assaults in order to gain the support of the crowd and decide the combat's outcome in their favor.
"In committing ourselves to honoring the rich tradition and culture of Lucha Libre we have amassed a team of passionate and dedicated individuals to create Lucha Libre AAA: Heroes del Ring," said Abraham Bautista, CEO of Slang. "To further ensure that Lucha Libre AAA: Heroes del Ring will be the best wrestling game on the market we approached Konami, another company steeped in rich tradition of creating highly successful entertainment experiences, to help handle the distribution and sales of our game to retailers."
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Slang received the Secretariat of Economy's (Secretaria de Economia) award in the category of Innovation and Technological Development for their work on Lucha Libre AAA: Heroes del Ring. Developed by Immersion Games and Sabarasa, and published under license of Televisa Home Entertainment, Lucha Libre AAA: Heroes del Ring brings the wildly popular sport of Mexican Lucha Libre to next generation consoles. Complete with superstar Luchadores from Mexico's most popular wrestling league, AAA, fans will have to use cunning strategy, a wide variety of aggressive strike and counter-strike moves and grapple holds, and acrobatic aerial assaults in order to gain the support of the crowd and decide the combat's outcome in their favor.
"In committing ourselves to honoring the rich tradition and culture of Lucha Libre we have amassed a team of passionate and dedicated individuals to create Lucha Libre AAA: Heroes del Ring," said Abraham Bautista, CEO of Slang. "To further ensure that Lucha Libre AAA: Heroes del Ring will be the best wrestling game on the market we approached Konami, another company steeped in rich tradition of creating highly successful entertainment experiences, to help handle the distribution and sales of our game to retailers."
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Thursday, April 8, 2010
Calling All Latin Food Lovers! Carnation(R) Evaporated Milk Delivers Recipes to Your Mobile Phone
SOLON, Ohio, April 8 /PRNewswire/ -- Lovers of Latin cuisine just got a little meal preparation help from Nestle Carnation® Evaporated Milk. The maker of "The Cooking Milk™" today introduced a new mobile website and custom iPhone application targeted directly at Hispanic consumers.
The mobile website and application draw sweet and savory recipes from the brand's MiCocinaLatina.com website, delivering valuable product and brand engagement right to consumers' mobile phones.
Both the mobile website and the iPhone app present content in Spanish and English languages. The mobile website offers full search capabilities of more than 300 recipes for web-enabled phones. The iPhone app provides similar capabilities, with a richer user experience. The iPhone app also offers a clever little twist on standard recipe search: with a shake of the iPhone, the user can generate a "random" recipe, adding a little fun to the experience. The "Shake" of the iPhone app is a visual and tactile extension of the actual Carnation Evaporated Milk can, which you also shake before using its contents in your cooking. For more information, visit www.micocinalatina.com/phone.
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The mobile website and application draw sweet and savory recipes from the brand's MiCocinaLatina.com website, delivering valuable product and brand engagement right to consumers' mobile phones.
Both the mobile website and the iPhone app present content in Spanish and English languages. The mobile website offers full search capabilities of more than 300 recipes for web-enabled phones. The iPhone app provides similar capabilities, with a richer user experience. The iPhone app also offers a clever little twist on standard recipe search: with a shake of the iPhone, the user can generate a "random" recipe, adding a little fun to the experience. The "Shake" of the iPhone app is a visual and tactile extension of the actual Carnation Evaporated Milk can, which you also shake before using its contents in your cooking. For more information, visit www.micocinalatina.com/phone.
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Gracenote Teams Up With Univision Interactive Media to Provide First Authorized Spanish-Language Lyrics Service
EMERYVILLE, Calif., April 8 /PRNewswire/ -- Gracenote(R) and Univision Interactive Media, the digital division of the leading Spanish-language media company in the U.S., Univision Communications Inc., today announced an agreement to provide users with the ability to access and search for authorized Spanish-language song lyrics from Gracenote's lyrics service. Users across Univision.com's online and mobile websites now have access to the world's most comprehensive and highest quality lyrics database at http://musica.univision.com/letras, providing a new and exciting way to connect with their favorite songs.
Gracenote, which worked with Univision Interactive Media to develop a lyrics service geared toward the Spanish-speaking music fan, is the first to offer an authorized Spanish-language lyrics service. As part of the agreement, Gracenote will provide English and Spanish-language song lyrics from all four major music publishers and hundreds of prominent independent publishers, including new release lyrics made available on or near release date. This service gives the Univision Interactive Media audience easy and direct access to the most current lyric information available. Gracenote's lyrics service is the industry standard and is being utilized by major search portals and music sites throughout North America.
"Our audience is very passionate about music and we are excited about adding the most comprehensive offering of lyrics to our already popular music offerings," said Kevin Conroy, president of Univision Interactive Media. "The ability to search for favorite lyrics, share links via email and social media sites and send song links directly to mobile phones is further evidence of our commitment to keeping our users connected to their favorite content, anytime and anywhere."
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Gracenote, which worked with Univision Interactive Media to develop a lyrics service geared toward the Spanish-speaking music fan, is the first to offer an authorized Spanish-language lyrics service. As part of the agreement, Gracenote will provide English and Spanish-language song lyrics from all four major music publishers and hundreds of prominent independent publishers, including new release lyrics made available on or near release date. This service gives the Univision Interactive Media audience easy and direct access to the most current lyric information available. Gracenote's lyrics service is the industry standard and is being utilized by major search portals and music sites throughout North America.
"Our audience is very passionate about music and we are excited about adding the most comprehensive offering of lyrics to our already popular music offerings," said Kevin Conroy, president of Univision Interactive Media. "The ability to search for favorite lyrics, share links via email and social media sites and send song links directly to mobile phones is further evidence of our commitment to keeping our users connected to their favorite content, anytime and anywhere."
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Wednesday, April 7, 2010
Optimism for US Online Ad Spend
US online advertising proved at least somewhat recession-resistant in 2009, if not recession-proof. eMarketer estimated in December that spending on online ads dipped 4.6% last year to $22.4 billion and forecast a return to growth of 5.5% this year. Other firms have published projections in the past three months predicting that 2010 ad spending will increase more steeply.
Forecasts range from growth of 7% (UBS and Deutsche Bank) to 14% (Citi Investment Research).
Projections from the Winterberry Group (8.3% growth), Barclays Capital (8.9%), MAGNA (9%), International Data Corporation (12.6%) and Collins Stewart (13.3%) fall in the middle.
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Forecasts range from growth of 7% (UBS and Deutsche Bank) to 14% (Citi Investment Research).
Projections from the Winterberry Group (8.3% growth), Barclays Capital (8.9%), MAGNA (9%), International Data Corporation (12.6%) and Collins Stewart (13.3%) fall in the middle.
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Earthquakes, the Oscars and the Health Reform Dominated Yahoo! En Espanol's Most POPular Searches for March
MIAMI, April 6 /PRNewswire-HISPANIC PR WIRE/ -- Yahoo! En Espanol today announced its most popular Searches on Yahoo! Pop for the month ending March 31 (http://espanol.pop.yahoo.com/#2010-03). Hispanics turn to Yahoo! Search (http://espanol.search.yahoo.com) to easily find and explore the things, people, sites, and information that interests them-- anytime, anywhere. As part of Yahoo!'s vision to be at the center of people's online lives, Yahoo! Pop allows users to stay in touch with what's hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.
The Most Popular Searches in Yahoo! Pop for March include:
Top 10 Overall Searches:
1. Sismo (Earthquake)
2. Penelope Cruz
3. Adriana Lima
4. Vanessa Hudgens
5. Premios Oscar
6. Reforma de salud
7. Semana Santa
8. Dia de la Mujer
9. Vina del Mar
10. La Teta Asustada
The earthquake in Chile topped Yahoo! En Espanol's most popular list as users searched for information on the natural disaster that rocked a Chilean coastal town and prompted tsunami warnings in Chile and Hawaii. Users also relied on Yahoo! En Espanol for news on this year's Oscars, the fifth most popular topic this month. Award nominees, including Penelope Cruz made No. 2 on the list, and the Peruvian film "La Teta Asustada," which was nominated for an Oscar in the foreign film category, took the No. 10 spot. The controversial healthcare reform that has divided Congress was also a hot topic among U.S. Hispanics and placed No. 6 on the list. Lastly, the upcoming Easter holiday and Holy Week or as its known in Spanish "Semana Santa" as well as International Women's Day, both celebrated in March, were also topics of interest this month, placed No. 7 and No. 8 on the list, respectively.
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The Most Popular Searches in Yahoo! Pop for March include:
Top 10 Overall Searches:
1. Sismo (Earthquake)
2. Penelope Cruz
3. Adriana Lima
4. Vanessa Hudgens
5. Premios Oscar
6. Reforma de salud
7. Semana Santa
8. Dia de la Mujer
9. Vina del Mar
10. La Teta Asustada
The earthquake in Chile topped Yahoo! En Espanol's most popular list as users searched for information on the natural disaster that rocked a Chilean coastal town and prompted tsunami warnings in Chile and Hawaii. Users also relied on Yahoo! En Espanol for news on this year's Oscars, the fifth most popular topic this month. Award nominees, including Penelope Cruz made No. 2 on the list, and the Peruvian film "La Teta Asustada," which was nominated for an Oscar in the foreign film category, took the No. 10 spot. The controversial healthcare reform that has divided Congress was also a hot topic among U.S. Hispanics and placed No. 6 on the list. Lastly, the upcoming Easter holiday and Holy Week or as its known in Spanish "Semana Santa" as well as International Women's Day, both celebrated in March, were also topics of interest this month, placed No. 7 and No. 8 on the list, respectively.
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Marketing Firm RED F Secures Client Data with Peak 10
CHARLOTTE – Peak 10 Inc., a managed services company with world-class data centers, has been selected to host the consumer Web sites and client data of marketing firm, RED F. The award-winning firm is recognized for its consumer awareness, strategic thinking and data-driven information.
“We chose Peak 10 because of its reputation and credibility, as well as their long track record of success with fast-paced, entrepreneurial companies like our own,” said Dan Roselli, the president of RED F. “Our clients will benefit from our expanded service offerings which include application and Web site development, mobile applications and advanced analytical work. Building upon our core capability sets, we will continue to expand our offerings which will be securely hosted at Peak 10’s Charlotte campus.”
RED F offers a range of services, including first-rate business consulting, advanced analytics and exceptional creative. Its marketing team possesses historical knowledge of the industry as well as a mastery of the latest mobile marketing techniques. Currently, RED F fosters campaigns for clients including Disney, ING, SunTrust, Verizon, Time Warner, UHC, USPS and Geico. A concentration on Hispanic marketing led to notable achievement for RED F and in 2005 the firm won an International ECHO Award for its campaign with DIRECTV - Puerto Rico. Additionally, RED F was the highest ranked member on the Hispanic Business 500 List of Largest Hispanic-owned companies in the country by the Association of Hispanic Advertising Agency. In 2004, Inc. magazine ranked RED F as 21st on its list of the 500 fastest growing companies in America.
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“We chose Peak 10 because of its reputation and credibility, as well as their long track record of success with fast-paced, entrepreneurial companies like our own,” said Dan Roselli, the president of RED F. “Our clients will benefit from our expanded service offerings which include application and Web site development, mobile applications and advanced analytical work. Building upon our core capability sets, we will continue to expand our offerings which will be securely hosted at Peak 10’s Charlotte campus.”
RED F offers a range of services, including first-rate business consulting, advanced analytics and exceptional creative. Its marketing team possesses historical knowledge of the industry as well as a mastery of the latest mobile marketing techniques. Currently, RED F fosters campaigns for clients including Disney, ING, SunTrust, Verizon, Time Warner, UHC, USPS and Geico. A concentration on Hispanic marketing led to notable achievement for RED F and in 2005 the firm won an International ECHO Award for its campaign with DIRECTV - Puerto Rico. Additionally, RED F was the highest ranked member on the Hispanic Business 500 List of Largest Hispanic-owned companies in the country by the Association of Hispanic Advertising Agency. In 2004, Inc. magazine ranked RED F as 21st on its list of the 500 fastest growing companies in America.
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Tuesday, April 6, 2010
Sana Health Group, Inc., Taps DiálogoPR For Representation
Sana Health Group, Inc., appoints National Hispanic PR firm to promote its online community HispanoSano.com, where Hispanics connect on health.
Miami, FL, April 6 -- The bilingual healthcare website will rely on DiálogoPR’s Hispanic market expertise to develop and implement its public relations strategy.
Based in Miami, Sana Health Group’s HispanoSano.com was developed by JeanMarie Adams and a core group of health community leaders who came together to help improve health and wellness for Hispanics.
“Through DiálogoPR’s strategic counsel we plan on building our member base to ultimately expand our market share,” HispanoSano President, JeanMarie Adams said. She added, “We are excited to partner with an agency with such a deep understanding of the Hispanic consumer.”
DiálogoPR will facilitate the attainment of HispanoSano.com’s PR goals through its proprietary benchmarking, tracking and measurement program.
“Healthcare is complicated, time consuming and difficult to afford for many Hispanics,” stated Lucía Matthews, Director of DiálogoPR. “JeanMarie’s healthcare expertise and hard work has paid off. Their bilingual community platform is the place where Hispanics connect on health. HispanoSano is all about the Hispanic consumer.”
About Sana Health Group, Inc.
Sana Health Group’s HispanoSano.com offers Hispanic consumers manageable, trusted sources and resources that make staying healthy easier. To learn more about the company visit http://sanahealthgroup.com/ or contact Lucía Matthews at lucia@prdialogo.com.
About DiálogoPR
DiálogoPR helps brands develop and implement communications strategies. Focusing exclusively on Hispanic markets DiálogoPR has carved out a niche as a leader within the national Hispanic PR sector. For more information visit http://www.prdialogo.com/.
In Celebration of Earth Day 2010 Discovery En Espanol Presents 'South Pacific'
MIAMI, April 6 /PRNewswire/ -- In celebration of Earth Day 2010 and starting at 8 pm ET/ 9 pm PT on April 22nd, Discovery en Espanol will transport its viewers to a "South Pacific" few would imagine. This four-hour long special offers viewers a look at one of the most remote island groups on earth. Well beyond the stereotypic palm trees and sandy beaches, the Pacific is an ocean and land of extremes, from clear tropical waters and birds of paradise to icebergs, penguins and raging storms.
"We felt that the airing of 'South Pacific' would be an excellent way to celebrate our planet and its wonders as it demonstrates not only the beauty of our world but also how nature and man adapt under extreme isolation. Although we at Discovery en Espanol endeavor to celebrate the Earth each and every day, this airing is special because it is sure to rekindle viewers' amazement in our wondrous planet as they discover new truths and come face to face with some long held mistaken assumptions," said Bilai Joa Silar, VP and Channel Director, Discovery U.S. Hispanic Networks.
"South Pacific" tells the story of the constant volcanic eruptions that formed the 10,000 Pacific islands, lagoons and reefs -- and the resilient survivors who somehow managed to find their way across a vast, mostly empty ocean and adapt to a life of extreme isolation in bizarre and surprising ways -- from forest penguins and carnivorous caterpillars to the great diversity of fish that call the coral reefs and kelp forests home. And it is the story of the people that live there, the Pacific voyagers, who colonized, survived and adapted in much the same way.
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"We felt that the airing of 'South Pacific' would be an excellent way to celebrate our planet and its wonders as it demonstrates not only the beauty of our world but also how nature and man adapt under extreme isolation. Although we at Discovery en Espanol endeavor to celebrate the Earth each and every day, this airing is special because it is sure to rekindle viewers' amazement in our wondrous planet as they discover new truths and come face to face with some long held mistaken assumptions," said Bilai Joa Silar, VP and Channel Director, Discovery U.S. Hispanic Networks.
"South Pacific" tells the story of the constant volcanic eruptions that formed the 10,000 Pacific islands, lagoons and reefs -- and the resilient survivors who somehow managed to find their way across a vast, mostly empty ocean and adapt to a life of extreme isolation in bizarre and surprising ways -- from forest penguins and carnivorous caterpillars to the great diversity of fish that call the coral reefs and kelp forests home. And it is the story of the people that live there, the Pacific voyagers, who colonized, survived and adapted in much the same way.
Read full article
Monday, April 5, 2010
Webtrends To Release Audience Segmentation Automation Module
Webtrends plans to releases a module Tuesday that gives marketers the ability to build and automate audience segments in near real-time by pulling in data from Web sites, Facebook Fan pages, email campaigns and more.
The add-on to Webtrends Visitor Data Mart, Webtrends Segments, enables marketers to build profiles to improve conversion rates and marketing campaigns by isolating individuals and behavior, understand habits and preferences, and more accurately define online and offline marketing programs.
Let's say a Seattle-based retail store plans to open a location in Los Angeles with products geared toward women ages 18 to 35 who like to snow ski. Similar to a search engine spider that crawls Web sites indexing pages, technology in the Webtends module searches data collected from the retailer's Web site, Facebook page, email campaigns and more. Segments builds audience files for the Los Angeles area based on this data and pours it into an email retargeting or behavioral targeting (BT) display ad platform.
Read full article
The add-on to Webtrends Visitor Data Mart, Webtrends Segments, enables marketers to build profiles to improve conversion rates and marketing campaigns by isolating individuals and behavior, understand habits and preferences, and more accurately define online and offline marketing programs.
Let's say a Seattle-based retail store plans to open a location in Los Angeles with products geared toward women ages 18 to 35 who like to snow ski. Similar to a search engine spider that crawls Web sites indexing pages, technology in the Webtends module searches data collected from the retailer's Web site, Facebook page, email campaigns and more. Segments builds audience files for the Los Angeles area based on this data and pours it into an email retargeting or behavioral targeting (BT) display ad platform.
Read full article
Tiendaelektra.com Offers Convenient Internet Shopping With Maximum Security and Reliability
MEXICO CITY, April 5 /PRNewswire-FirstCall/ -- Grupo Elektra, S.A. de C.V. (BMV: ELEKTRA*; Latibex: XEKT), Latin America's leading financial services company and specialty retailer, announced today that tiendaelektra.com is consolidating itself as an unparalleled Internet retailer that serves a growing customer base.
The e-commerce site registered a record number of 4 million visits in 2009 due to the wide selection of branded merchandise and the simple, user-friendly design of the site, as well as cutting-edge security features and rapid logistical support.
Tiendaelektra.com offers more than 1,000 competitively-priced products that include electronics, telephony, computers, appliances, furniture and transportation items.
The site offers two shopping options for greater customer convenience, online or by telephone, through a call center that opportunely attends calls. Elektra's distribution network, with over 800 stores nationwide, allows customers to pick up merchandise at the nearest Elektra 20 minutes after the transaction is completed. Users also have the option of home delivery at a predetermined time and date. The unique site features have especially attracted young and newlywed consumers who use Internet services extensively.
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The e-commerce site registered a record number of 4 million visits in 2009 due to the wide selection of branded merchandise and the simple, user-friendly design of the site, as well as cutting-edge security features and rapid logistical support.
Tiendaelektra.com offers more than 1,000 competitively-priced products that include electronics, telephony, computers, appliances, furniture and transportation items.
The site offers two shopping options for greater customer convenience, online or by telephone, through a call center that opportunely attends calls. Elektra's distribution network, with over 800 stores nationwide, allows customers to pick up merchandise at the nearest Elektra 20 minutes after the transaction is completed. Users also have the option of home delivery at a predetermined time and date. The unique site features have especially attracted young and newlywed consumers who use Internet services extensively.
Read full article
Twitter: 25 Media Insiders to Follow Right Now
Twitter recently announced that it passed a milestone metric: 50 million tweets a day.
That, of course, includes media insiders, who have gravitated to the medium, not only to promote their work, but to communicate with their readers, rivals and others. If you’re employed in the media industry, following them is essential, giving you quick insights into the topics of the day and, in many cases, tomorrow.
As with any list, this one is by no means exhaustive, and there are many, many essential media Tweeters that were omitted. (And it doesn't include TheWrap's band of merry tweeters, which you can find here.)
Think of it as starting point, if you’re in media and new to Twitter. If you’re not new, there might be a few here you aren’t following, but certainly should.
Read full article
That, of course, includes media insiders, who have gravitated to the medium, not only to promote their work, but to communicate with their readers, rivals and others. If you’re employed in the media industry, following them is essential, giving you quick insights into the topics of the day and, in many cases, tomorrow.
As with any list, this one is by no means exhaustive, and there are many, many essential media Tweeters that were omitted. (And it doesn't include TheWrap's band of merry tweeters, which you can find here.)
Think of it as starting point, if you’re in media and new to Twitter. If you’re not new, there might be a few here you aren’t following, but certainly should.
Read full article
Friday, April 2, 2010
Moore's Law
Moore's Law is a commonly referenced maxim in the technology industry. It states that the number of transistors that can be placed inexpensively on an integrated circuit doubles approximately every two years.
While this may sound like a lot of engineering or futuristic jargon, the law has become closely linked to the capabilities of many digital electronic devices -- commonly expressed in terms of processing speed, memory capacity or resolution quality. A simple, yet effective, application of Moore's Law means that every two years MP3 players, like the iPod, will have double the memory capacity, laptops will have twice the processing speed and mobile phones will offer two times better viewing resolution at the same or lower cost.
You may be wondering what Moore's Law has to do with Hispanic marketing. Simply put, Moore's Law means digital media devices are getting faster, more robust, easier to use and cheaper, speeding their adoption by U.S. Hispanics of all ages, income and acculturation levels.
Read full article
While this may sound like a lot of engineering or futuristic jargon, the law has become closely linked to the capabilities of many digital electronic devices -- commonly expressed in terms of processing speed, memory capacity or resolution quality. A simple, yet effective, application of Moore's Law means that every two years MP3 players, like the iPod, will have double the memory capacity, laptops will have twice the processing speed and mobile phones will offer two times better viewing resolution at the same or lower cost.
You may be wondering what Moore's Law has to do with Hispanic marketing. Simply put, Moore's Law means digital media devices are getting faster, more robust, easier to use and cheaper, speeding their adoption by U.S. Hispanics of all ages, income and acculturation levels.
Read full article
Univision Interactive Media & Gamespot Announce Partnership to Deliver Gaming News, Content & Information To U.S. Hispanic Audience On Univision.Com
Univision to Share Research Revealing Potential of U.S. Hispanic Gaming Market
“Today’s partnership enables GameSpot to extend its reach to one of the fastest-growing segments of the video gaming community,” said Simon Whitcombe, Vice President-Games, CBS Interactive, which owns GameSpot. “Univision Interactive Media offers the largest and most comprehensive online network dedicated to U.S. Hispanics. Univision research shows that this part of the market has great potential for growth. By adding GameSpot content, Univision Interactive Media’s Hispanic video gaming audience will now have access to award winning videogame content that will inform their purchase decisions.”
“Our new Videogames site will be an industry-leading, fully comprehensive U.S. Spanish-language source for videogame news, content and information,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This launch is part of Univision’s company-wide commitment to providing U.S. Hispanics with best-in-class, Spanish-language video gaming content not currently available to them anywhere else.”
Univision Interactive Media will translate GameSpot content into Spanish, and GameSpot will also produce exclusive weekly Spanish-language content that will appear on Univision.com. GameSpot editor-in-chief, Ricardo Torres will oversee production of a robust variety of gaming information.
Univision Gaming Study Findings & Methodology
Univision’s gaming research offers significant findings for game publishers, console marketers and retailers wanting to capitalize on the U.S. Hispanic consumer. Top line findings include:
· Hispanics demonstrate a greater propensity overall than non-Hispanic consumers for purchase of in-home and portable video game systems.
· Hispanics are not as price sensitive – Hispanic respondents were 15 percent less likely than non-Hispanics to say cost was a primary reason for purchasing video games.
· Hispanics are still a fertile ground for video game growth, as many consider themselves beginners -- with more than 50 percent of respondents labeling their experience as a ‘novice’ level player versus non-Hispanics who claimed ‘novice’ status at 30 percent.
The quantitative research used a national survey administered to 524 Hispanic and non-Hispanic respondents. The screening criterion included Hispanic adults 18-54 who watched eight plus hours of Spanish-language television per week and non-Hispanic adults 18-54 who watched eight plus hours of English-language television per week. The male and female samples were weighted to accurately reflect proportions in the population.
As Univision.com celebrates its 10th anniversary this year, Univision Interactive Media is marking a decade of serving online and mobile Hispanics with premier Spanish-language sites, products and programming not found anywhere else. Today Univision Interactive Media includes Univision.com (http://www.univision.com/), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (http://www.univision.com/), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net/.
About GameSpot.com
GameSpot's (www.GameSpot.com/) expert editorial team provides more than a million daily visitors with comprehensive, engaging and unbiased game information for console, PC, and portable platforms. The site's award-winning coverage includes previews and reviews on the hottest titles, breaking news, live Web casts, online tournaments, game downloads, videos, guides, hints and more. GameSpot also has one of the most active online gaming communities fueled by a free, innovative social networking service that makes it easy and fun for gamers to meet and interact with other like-minded enthusiasts. The GameSpot family also includes GameFAQs, Game Rankings and GameSpot Trax, the industry's premier real-time market intelligence tool. GameSpot is a property of CBS Interactive.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With 200 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories such as technology, entertainment, sports, news and business.
Follow CBS Interactive on Twitter: www.twitter.com/cbsitweets.
Thursday, April 1, 2010
As Hispanic population explodes, so does Spanish-language TV
MIAMI — Their advertising sales may be down nearly $100 million, but Spanish-language broadcasters say that ringing sound you hear from their industry isn't an alarm bell. It's a wake-up call — and a lot of companies have already answered.
"This time next year, if you're not in Hispanic media, you're going to want badly to get in," said Don Browne, president of Telemundo. "And those who are already in it are going to feel pretty damn good about it."
Once a cozy little Monopoly board with all the hotels stacked on two properties, Univision and Telemundo, Spanish-language television has turned into a rambunctious free-for-all with new competitors getting into the game all the time.
The siren song that beckons them: explosive population growth among U.S. Hispanics, which has already outstripped every demographic projection of the past decade and is expected to show an even more breathless pace when results of the 2010 census are in.
Read full article
"This time next year, if you're not in Hispanic media, you're going to want badly to get in," said Don Browne, president of Telemundo. "And those who are already in it are going to feel pretty damn good about it."
Once a cozy little Monopoly board with all the hotels stacked on two properties, Univision and Telemundo, Spanish-language television has turned into a rambunctious free-for-all with new competitors getting into the game all the time.
The siren song that beckons them: explosive population growth among U.S. Hispanics, which has already outstripped every demographic projection of the past decade and is expected to show an even more breathless pace when results of the 2010 census are in.
Read full article
Latele Novela Network to Giveaway All-Expenses-Paid Mother’s Day Makeovers in Miami
MIAMI--(BUSINESS WIRE)--Olympusat’s Latele Novela Network, the first channel dedicated to delivering the best telenovelas from across Latin America, is offering women nationwide a chance to reinvent themselves with a Happy Mother’s Day Makeover promotion running through April 25 online at www.LateleNovela.com. Five lucky TV viewers from across the U.S. and Puerto Rico will win a lavish makeover package, including stylish new clothing, an exclusive hair and makeup session with celebrity stylist Leonardo Rocco, and an appearance in a Latele Novela Network TV special.
“Who wouldn’t love the opportunity to reinvent themselves? That’s why we’re offering our loyal viewers a chance to win two days of well-deserved pampering in one of the most glamorous and star-studded cities in the country,” said Mercedes Fiore, Senior Vice President of Latele Novela Network. “Leonardo Rocco’s hip salon, Donna Rocco, is the place to see and be seen in Miami’s South Beach, and we’re very excited that he has agreed to style the hair and makeup of the winners of our Mother’s Day makeover promotion.”
Rocco is recognized as one of the most popular celebrity hair stylists in the country with a clientele including stars like Katy Perry, Juanes, Jojo, Paulina Rubino, Emilio Estefan, Belinda and Ana de la Reguera, among other. He is well-known for his popular beauty column “Glamoroso con Rocco” in People en Español, and his work has been profiled in magazines such as Harper’s Bazaar, Glamour, Maxim and Ocean Drive.
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“Who wouldn’t love the opportunity to reinvent themselves? That’s why we’re offering our loyal viewers a chance to win two days of well-deserved pampering in one of the most glamorous and star-studded cities in the country,” said Mercedes Fiore, Senior Vice President of Latele Novela Network. “Leonardo Rocco’s hip salon, Donna Rocco, is the place to see and be seen in Miami’s South Beach, and we’re very excited that he has agreed to style the hair and makeup of the winners of our Mother’s Day makeover promotion.”
Rocco is recognized as one of the most popular celebrity hair stylists in the country with a clientele including stars like Katy Perry, Juanes, Jojo, Paulina Rubino, Emilio Estefan, Belinda and Ana de la Reguera, among other. He is well-known for his popular beauty column “Glamoroso con Rocco” in People en Español, and his work has been profiled in magazines such as Harper’s Bazaar, Glamour, Maxim and Ocean Drive.
Read full article
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